Learning how to motivate lawn care employees not only creates a more enjoyable workplace, but it also creates loyalty.
Because motivated employees WANT to work for you and do a great job.
Having this much loyalty makes your business MUCH easier to grow since you won’t be losing entire crews every other week in the height of season.
So how do you motivate your team when increasing standard wages, providing PTO, and offering medical benefits is not always an option?
We’re going to show you the 8 most common, most cost-effective ways to motivate lawn care employees while NOT breaking your bank.
1. Award Gift Cards “Just Because”
Award your employees gift cards to places they can grab lunch or dinner, movie and bowling passes, or even Amazon. They don’t have to be expensive cards – $5 to $25. Even a $5 Dunkin Donuts card can motivate a team.
- Dunkin’ Donuts
- Movie Theater passes
- Fandango.com (they rent movies online or get a theater ticket!)
- Free game of bowling
- Free car wash
- Restaurant gift cards
2. Offer a Commission Program for New Clients
Develop a commission program where you give your employees a $15 – $25 gift card for each new client they convert.
Or, make it a team effort and set one sales goal for the entire team. When the goal is hit, take the team out for a big celebration. The bigger the goal, the bigger the party!
3. Hold a Monthly Drawing
Tickets for the drawings are earned by doing excellent work, getting a good review, keeping equipment cleaned, etc. They can also be lost for negative reviews and showing up late. Include both big and small items in the drawings:
- 4K Ultra HDTVs (You can get them for under $300)
- Baseball tickets
- Water bottles
- Beach coolers
- Car detailing service
- Concert tickets
- Amusement Park passes
4. End of Year or Seasonal Bonuses
Think about issuing a Christmas Bonus or end of season bonus. You can take into account time worked, position, and length of employment when determining the amount.
5. Support Their Career Path
Provide additional training and cross-training. Show them there is a path for growth within the company that could lead to a crew leader position.
Just be sure you motivate lawn care employees with positive rewards. You want them to see the value of additional training when it comes to their career path – not complain about having additional work to do… so MAKE IT FUN!
6. Pay for Gym Memberships or Warehouse Clubs
7. Give them individual attention
When an employee does something exemplary, like is the cause of a GREAT review, be sure to not only privately congratulate them, but also publicly praise them. It does wonders for employee morale.
8. Be a GREAT Leader
Lead by example. Be a positive motivator. Be a great coach. Don’t be a harsh dictator. When motivating lawn care employees remember that you get more flies with honey.
Be Sure to Address the Negatives, Too
You have to account for mess ups, too.
If you are giving out bonuses or tickets for drawings, you could create a system that takes into account both positive AND negative actions by your employees.
- Did they get a bad review?
- Show up late too often?
- Not taking care of their equipment?
Just as it’s important to point out successes, it’s equally important that you address the failures on your team.
Motivate Lawn Care Employees = Better for Your Business
Keeping your team motivated throughout a long, hot season will keep them working for you.
A hard-working, loyal team means…
- Jobs get done on time – or even quicker.
- Customers are satisfied.
- Clients will recommend you.
- You take on more clients (due to the rockstars on your team).
- Less hiring nightmares.
The bottom line is this: You need to give to get.
Motivate your teams and they’ll stay motivated for you.
Lisa Marino is a copywriter for Service Autopilot. She uses her 15+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.Author's Website