7 Pool Website Design Ideas to Make a Splash

Published on June 12, 2024

In the digital age, a great pool website design is as crucial for a pool company as a perfectly balanced pH level is for a swimming pool.

Whether you provide maintenance services, repairs, renovations, or all of the above, your website is often the first point of contact with potential customers.

Use this article to inspire the perfect pool website design for your business that’s everything you need it to be—all rolled into one:

  • Virtual showroom
  • Digital brochure
  • Online salesperson

Today, we're diving deep into the world of pool website design to explore examples that are making waves in the industry.

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1. Patriot Pool and Spa: AI Chatbot Utilization

In an endless sea of pool businesses, Patriot Pool and Spa’s utilization of an AI chatbot integration is one of the main aspects that make it stand out from the crowd.

Although, the AI chatbot feature isn’t the only notable aspect of this website. The “Service Area” section of the homepage is another important feature that serves a fundamental purpose.

Take a look at a few of the many next-level features of this website:

  • Educational blog page (which improves SEO)
  • Varying testimonials at the bottom of every page
  • Horizontal navigation bar with condensed dropdown menus

2. Aqua Bright: Immersive Experience

Aqua Bright's website greets visitors with a full-screen photo of rippled water, immediately capturing the serenity and luxury of a clean, well-maintained pool.

The navigation is simple yet elegant, with a basic horizontal navigation bar that expands to reveal options without cluttering the visual experience.

What sets this site apart is its use of parallax scrolling, which creates depth and draws the user into each section, much like the allure of a cool pool on a hot day.

The testimonial section is a standout page with numerous reviews outlining what they love most about Aqua Bright’s services.

Plus, the FAQs page provides additional insight into their services. It's this attention to detail and user experience that makes Aqua Bright's website a top contender.

3. America’s Swimming Pool: Storytelling Through Design

asp pool website design

America’s Swimming Pool’s website understands that a pool is more than just a body of water; it's a lifestyle.

Their design tells this story through a blend of professional photography and relatable narrative. The homepage features not just pools but people enjoying them:

  • Friends lounging
  • Families splashing
  • Evening gatherings lit by subtle pool lighting

The site's “What Sets Us Apart” section on the homepage takes this narrative approach further.

Instead of generic company information, they present the core benefits of choosing their services—each benefit hiding a hover effect with additional information and a backlink to the corresponding page.

These stories, accompanied by testimonials, make the transformation real and aspirational. It's a content strategy that tugs at the heart and opens the wallet.

4. Atlas Pools: Playful Design for All Ages

atlas pool website design

Atlas Pools' website is all about accessibility and joy.

The design uses a vibrant color palette of playful blues as well as a photo of family/friends splashing in a pool to immediately convey fun.

In addition, the bubble animation adds another spark of fun to the homepage.

But it's not all fun and games. The site's structure is seriously smart.

The “Service Plans” section helps families narrow down options based on their needs and budget.

Additionally, there’s a robust “Weekly Maintenance” section with additional in-depth information about their services.

This is a website that understands its audience isn't just parents with wallets, but entire families with dreams of summer fun.

5. Pool Scouts: Unique Showcase

scouts pool website design

Going all in on their branding, Pool Scouts’ entire website showcases their company colors. It’s a bold choice that stands out from other websites.

Plus, their horizontal navigation bar features small dropdown menus to simplify the homepage appearance.

However, the website’s design isn’t the only thing that stands out.

The “Service Area” section within the main homepage is one of their most notable features. The interactive map and service area list are one of the most strategic and useful aspects of the website.

In addition, these are a few other noteworthy features of the website:

  • Hover effects
  • Photo carousel
  • Testimonial section
  • Next-level blog content
  • Useful FAQs page about common pool questions

6. Sun Valley Pool Service: Clarity in Design

sun valley pool website design

Sun Valley Pool Service’s website is all about transparency and clarity.

The design is minimalist, with a predominant use of blue rippling waters, blues, and strategic use of white space that makes the vibrant pool images pop even more.

The homepage features a carousel of blogs, effectively demonstrating their expert knowledge in the industry.

To name a few, there are blogs on pool care, design trends, and lifestyle tips.

This content strategy not only provides value to visitors but also boosts SEO, ensuring that Crystal Clear Pools rises to the top in search results.

Also, their use of strategically placed industry facts throughout the website further solidifies their status as local industry leaders.

7. Connor Pool Service: Dynamic Carousels

connor pool website design

Connor Pool Service’s dynamic use of carousels throughout the website makes it a clear pool website design contender.

Their website’s clever use of dynamic carousels within their testimonial showcasing and service offering categories serve as a compelling design feature.

Plus, their use of blues and water feature photos paired with strategic use of white space create a clean, simple design that’s refreshing.

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Use These Leading Pool Website Design Ideas to Inspire You

In conclusion, these pool website design ideas demonstrate that great design is about more than just aesthetics.

Your website is about:

  • Understanding your clients
  • Responsive mobile design
  • Leveraging technology to enhance user experience
  • Storytelling that resonates beyond the simple desire for a backyard pool

As you've seen, the best pool website design doesn't just showcase water features. The best websites create digital experiences that inform, engage, and inspire.

Use these pool website designs to transform the often overwhelming process of pool service selection into an exciting journey.

Remember, you’re not just selling pool services, you’re also selling the promise of countless sun-soaked days, starlit evenings, and lifelong memories. And in the world of pool website design, that's what you call making a real splash.


Related: Build the Best Pool Service Website for Your Business


Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.
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