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Build the Best Pool Service Website for Your Business

Published on June 10, 2021

Since it works for you non-stop, 24/7, the best pool service website has the power to help your business automatically win more clients.

If you’ve ever looked at your competitors and wondered how they’re growing so rapidly, it’s likely because they have an amazing pool cleaning website.

At one point or another, virtually all of your leads and clients will visit your website to find out more about you and your pool services.

In turn, you need to develop an amazing pool service website everyone will see.

The best pool business website automatically grows your business by helping you… 

  • Expand your reach
  • Increase your conversions
  • Improve your professionalism
  • Build trust with your leads and clients
  • Improve your website’s search engine ranking
  • Tell your leads the next action you want them to take

… And these are just the beginning of what your amazing pool website can do for you.

Use this article to help you build the best pool service website and grow your business.

1. Utilize SEO Optimization for Your Pool Service Website

You’ve probably scratched your head a time or two trying to figure out how your competitor’s websites keep outranking yours - without even using Google Ads.

More than likely, this is because your competitors are utilizing the right SEO (i.e. search engine optimization) practices.

Oftentimes, pool service business owners think they need to be some sort of hardcore website creator in order to get their pool service website to rank.

However, despite this common misconception, with the right knowledge, anyone can implement effective SEO practices that improve your search engine ranking.

As your website grows, you might need to hire a professional, but you can handle it in the beginning.

Take a look at this quick three-step process to utilize SEO for your pool website:

Step 1: How to Find the Best Keywords

Before we get started, you need to understand that keywords are a way that you tell Google what your pool website is about. In turn, Google shows your website when those keywords are used.

Furthermore, if you don’t choose specifically targeted keywords, then your website won’t rank and will get lost in keyword searches.

Despite what you might think, the main goal in finding the best keywords is to be specific as possible.

Which means, while search volume is important, when you’re dealing with local searches, you need to focus more on specificity.

When you prioritize specificity over search volume in local searches, you have a higher chance of your pool service website being shown to ideal clients instead of low-quality leads.

Take a look at some of the specific keywords you might choose:

  • Pool services in [your city]
  • Pool repair businesses in [your city]
  • Pool service businesses in [your city]
  • Pool cleaning businesses in [your city]
  • Pool construction businesses in [your city]

Notice how in the keyword examples above, I didn’t include generic keywords like “pool cleaning businesses” or “pool repair businesses.”

Instead, I included the local area in every chosen keyword.

This is because I’m prioritizing specificity over search volume so the pool service website will be shown to higher quality leads. Always remember, you have to be as specific as possible.

Step 2: Choose the Right Keywords to Target

Now, you know what optimal keyword choices look like, so you need to choose a select few keywords to target.

Even though it might be tempting to go after several keywords, you don’t want to stuff keywords into your pool service website. When you choose too many keywords, Google lowers your ranking for keyword stuffing.

When you narrow down your targeted keywords to a select few, you’re better able to optimize your pool service website and improve your search engine ranking faster.

As a general rule of thumb, you want to choose about 3-5 keywords per page.

Step 3: Verify Your Keyword Choices

After you’ve chosen your keywords, you’ll want to verify your choices in Google Keyword Planner. This allows you to take a look at the search volume and competition of your keywords.

Plus, this free tool can generate alternate keyword ideas to help you find better keywords with the best search volume.

Once you’ve verified your keyword choices in Google Keyword Planner, you’ll want to incorporate these words naturally into each page where it makes sense.

Remember, you only want to use 3-5 keywords for each page.

Also, if you want to increase your pool service website’s visibility, you can use your keywords across multiple pages. As a result, your website will be more easily accessible to Google, which helps you rank higher for those keywords.

Pro Tip! Answer as many keyword questions as possible by creating pages for specific keywords.

2. Make Your Contact Information Clearly Visible

You’d be amazed by the amount of websites I’ve seen that don’t make their contact information clearly visible.

As leads visit your pool service website, they need to be able to find your contact information as easily and quickly as possible.

Keep in mind, if your contact information isn’t easily discoverable, then leads WILL choose your competitors instead of your pool service business.

The name of the game here is quite simple: Don’t make your leads hunt for your contact information.

Place your contact information at the top of your page in a common color (no neon!), large, BOLD, easy-to-read, simple font where it’s unmistakable.

Plus, it doesn’t even matter whether you put your contact information in the left or right corner or the middle. Simply put it at the top of your page where everyone will have to see it.

And don’t forget! Your phone number needs to be clickable. You can’t afford to lose any leads, and 52% of web traffic is accessed by phone.

3. Include a Strong Call-to-Action

When leads visit your pool service website, they need to know which action you want them to take next… Do you want them to call? Fill out a form? What do you want them to do after they visit your website?

A strong Call-to-Action (CTA) is specific and has a sense of urgency.

Even though creating a CTA might sound intimidating, it’s not as complex as it seems. In fact, the best CTA’s are often the simplest ones.

Here’s a quick example of a perfect simple, clear CTA:

CALL NOW for your FREE estimate!

Also, don’t forget to showcase your CTA front-and-center at the top of your homepage in large, BOLD, simple font so it’s unmistakable.

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4. Provide Amazing Testimonials

On average, 97% of people say they read reviews on local businesses before deciding whether to purchase.

If you’re looking to build a pool service website that effectively converts leads into clients, then you need to provide amazing testimonials on your website.

Since testimonials improve your credibility and trustworthiness, it’s a great way to convert leads into clients.

In addition, testimonials help to justify your prices by showcasing what makes your pool services unique and high-quality.

Plus, when clients trust your pool service business, they’re willing to pay more for your pool services because they know you’re the best choice.

Pro Tip! In order to begin automatically receiving amazing testimonials, any time you get a compliment, great review, or excellent survey, ask your client to use them as a testimonial on your pool service website.

5. Show Off Pictures of Your Best Pool Service Work

You’d be surprised by how many businesses flood their website with stock photos. For this reason, you can beat your competitors way more easily if you don’t use stock photos.

In fact, just by removing stock photos, you can increase your conversion rates by 45%. This is because clients want to see before and after pictures of your best work before they hire you.

Plus, just like testimonials, your before and after pictures are one of the best ways to justify your higher prices.

The idea here is simple: Train your pool service technicians to take before and after pictures of their work (you can do this really easily in Service Autopilot).

Next, post the before and after pictures of your best pool service work on your website and other places like Google My Business and social media.

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6. Create a Mobile-Friendly Pool Service Website

Fun Fact! 60% of all Google searches are made from a mobile device. Plus, in 2018 Google started penalizing websites for not being mobile-friendly.

In other words, if you don’t have a mobile-friendly website, then you can potentially miss out on 60% or more website traffic.

If you want to build the best pool service website for your business, then it NEEDS to be mobile-friendly.

The easiest way to build a mobile-friendly website is by either using a tool like Wix, or by hiring a freelance web developer.

7. Consistently Update Your Pool Service Website

Generally, it’s recommended by experts to update your website about every 3-4 years.

Though, keep in mind, a website update doesn’t include essential updates like contact information changes - essential updates need to be taken care of immediately.

By updating your pool service website every 3-4 years, you can keep your website current and update outdated things like design and old copywriting.

Since web design elements are complex, and it’s such an essential part of your website, I recommend hiring a freelance web developer. They can help you create the perfect web design for your pool service business.

By hiring a freelance web developer, you’re ensuring your pool service website is as professional as possible.

If you’re going to put extra money into anything, then your website should be at the top of your list. After all, when it’s done right, your website can be your ultimate moneymaker.

BONUS Pro Tip! Regularly Post on Your Pool Service Website

In the beginning, as you’re starting your pool cleaning business, you may not have the time or budget to create content for your pool service website.

As your pool service business grows, you should consider hiring a third-party content writer (hire a freelancer if you have to).

Plus, when you post blogs and guides using SEO-friendly keywords, you’ll have the power to supercharge your pool service website’s growth.

Since not many pool service businesses regularly post valuable content for their leads and clients, you’ll be able to stand out more and beat your competitors.

When you regularly post on your pool service website using SEO-friendly keyword targeting, you can simultaneously accomplish two things at once:

  1. Build up your online authority and search engine ranking
  2. Improve your authority and credibility with leads (which increases your conversions)

Pro Tip! If your pool service business creates YouTube videos, then you can transcribe them and post the transcriptions with the video embedded on your website as a blog. This will help you to grow both your website and your YouTube channel in one swift action.

Automatically Win More Clients Using Your Pool Service Website

In summary, the best pool service website works non-stop, 24/7 to grow your business.

Use this simple guide to help you:

  • Automatically win more clients
  • Improve your Google search engine ranking
  • Justify your higher prices with leads and clients
  • Beat your competitors with your increased authority

Now, you have everything you need to build the best pool service website for your business that helps you to automatically win more clients.

Related: How to Grow a Pool Service Business

Originally published June 10, 2021 7:00 AM

Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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