How to Run a Snow Removal Business

Published on January 10, 2024

As you explore how to run a snow removal business that’s successful, it’s easy to get sidetracked with the overwhelming amount of information out there.

For this reason, this article will show you the core fundamentals for how to run a snow removal that’s successful.

In turn, you can use these primary concepts to:

  • Maximize time, resources, and profits
  • Choose the right equipment for your business
  • Leverage your existing clientbase to get snow clients
  • Spark inspiration and innovative ideas with networking
  • Choose the best software to automate daily tasks

Start using these expert strategies today to ensure you know how to run a snow removal business that’s successful long-term!

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Set Prices for Maximum Profitability

Due to inflation, it’s crucial for your snow removal business to consider a price increase to cover the additional costs.

As you’re reassessing your prices for maximum profitability, consider these primary factors:

  • Local industry standards
  • Timing (e.g. avoid raising prices during the busy selling season)
  • Assess individual client profitability and raise prices on your least profitable ones

Don’t forget to test and improve your price increase process by rolling out the increase on your least profitable clients first.

Plus, you can use Service Autopilot to quickly and easily view individual client profitability at a glance!

Select the Top Commercial Equipment

If you really want to know how to run a snow removal business that’s successful, then it’s important to select reliable commercial equipment.

Keep in mind, there’s not a one-size-fits-all approach in equipment. It’s important to choose the right equipment for your business based on:

  • Ease of quickly finding parts
  • Fleet standardization abilities
  • What your local vendor carries

Remember, a great piece of equipment is useless to your business if your local vendor doesn’t support that particular brand.

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Cross-Sell Existing Clients into Snow Removal Services

By cross-selling your snow removal services to existing lawn care clients, you can easily build a steady stream of snow clients—this is the ultimate key to discovering how to run a snow removal business.

An email campaign is one of the easiest ways to automatically begin cross-selling your lawn care clients into snow removal.

Plus, when you choose Service Autopilot, you can easily automate this email campaign.

Even better, you’ll be able to create custom triggers using Automations to direct clients into specific email funnels based on the actions they take.

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Network With Like-Minded Business Owners

When you begin networking with like-minded business owners in the field service industry, you can ignite innovative ideas for your business.

After all, there’s no better advice than from other experts who’ve been where you’re at!

In order to discover how to run a snow removal business with long-term profitability and scalability, it’s important to take advantage of lucrative networking opportunities.

For this reason, Service Autopilot has created Field Services Academy—an exclusive group of field service business owners looking to:

  • Connect with other successful business owners
  • Get strategies to drive growth and MAXIMIZE PROFITS
  • Learn from world-class coaches, entrepreneurs, and trainers

Additionally, Service Autopilot hosts an annual Service Edge Conference to bring field service businesses together from across North America to provide exact strategies for maximizing growth. 

Choose the Right Software to Streamline Operations

If you want to know how to run a snow removal business with long-term, profitable success, then you need to choose the right software to streamline operations.

With the best snow removal software, you’ll have the power to access:

  • Same-day automated payments
  • Asset, chemical, and crew tracking
  • Rapid estimate creation from anywhere
  • Accessible client account history and job notes on-the-go
  • Pre-built master routes for quick operations during pending storms
  • A flexible billing system to meet your unique pricing needs (e.g. per inch, hourly, etc.)
  • Simplified, automated marketing campaigns with custom triggers and detailed tracking

In addition, with Service Autopilot, you’ll get:

  • QuickBooks Two-Way Sync
  • Real-time job and route progress
  • Bulk invoicing for quicker daily operations
  • A committed onboarding and customer service team
  • Streamlined communication between the office and dispatched crews

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
Start Automations Tour

Pro Tip! Automate Marketing, Communications, and Daily Tasks

Plus, did you know, you can use Service Autopilot’s Automations to automate marketing, communications, and daily tasks, such as:

  • 90-day surveys
  • Welcome client
  • Nurture campaigns
  • Estimate follow-ups
  • Past due reminders
  • Upsells and cross-sells

As a result, these you’ll be able to automatically:

  • Increase conversions
  • Close more contracts
  • Improve client retention

Choose Service Autopilot today so you can experience long-term success, profitability, and scalability in your snow removal business!

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Now You Know How to Run a Snow Removal Business That’s Successful

Finally, you know how to run a snow removal business with long-term success so you can use these pro strategies to:

Exploring how to run a snow removal business that’s successful is as simple as taking advantage of these top expert strategies today!

Related: The Top 2024 Snow and Ice Trade Shows to Attend

Originally published Jan 10, 2024 7:00 AM CT

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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