Did you know that snow removal business cards are one of the best ways to look more professional and win more contracts?
Many snow business owners pass out flyers and door hangers to leads, and then they forget to pass out business cards to their existing clients too.
Snow business cards are a great way to:
When you give your leads and clients a business card, it adds a more personal touch that makes it more difficult to resist you.
It takes clients about 6 to 8 touches to convert, so you want to make sure you’re doing everything you can to touch your ideal clients in every possible way.
Plus, if you’re a lawn care business adding snow removal services during the off-season, then you have it even easier. Give your business cards to clients you already love and are already sold into your business.
Use this quick guide to help you create the best snow business cards and win more contracts this snow season.
Oftentimes, businesses will try to put their contact information in unique places with a fancy font and clashing neon colors.
When in reality, it’s better to put your contact information on center stage with a large, simple font with modest colors.
Just remember, you’re not trying to win an art contest. Your main goal is to create professional-looking business cards that get the job done.
If your design distracts viewers from your contact information, then your snow business cards are pointless.
Don’t overthink your business cards. In this case, when it comes to design, less is more.
Depending on how your snow business is set up, you should consider giving each of your snow experts a business card. Or at the very least, you should put your name on the business card.
As you know, in the snow industry (more than any other industry), your clients are more likely to leave you for a competitor every new snow season.
For this reason, you need to find ways to “WOW” your clients and win them over.
By adding a name to your business cards, you’re making your clients feel like an important part of your snow business.
Believe it or not, your clients notice the personal touches that make your business stand out. After all, that’s why they chose YOU!
Even a simple gesture, like adding names to your business cards, can make your clients have a stronger relationship with you because they feel as if they know you personally.
As a result, your clients will be less likely to leave you when your competitors try to poach them.
Think about the last time someone gave you a business card. What did you do with it?
Personally, I throw it in my wallet, forget about it until my wallet starts bursting at the seams, and then I toss it in the trash.
What’s your process? I bet it’s fairly similar to mine.
For this reason, it’s important you create business cards with purpose. This is why I LOVE it when business cards are printed on magnets.
When you print your snow business card on a magnet, you’re giving your clients something tangible that they can and WILL USE.
I don’t know about you, but my fridge has been known to be full of all the “business cards” (AKA magnets) I’ve been given. This is because I use them as placeholders for my notes and papers.
As a result your business card gets seen every day.
Do you remember that thing we talked about at the beginning of this blog about client touches?
If it takes an average of 6 to 8 touches to convert a client, think about how many times your clients will see your snow business card if they put it on their fridge!
Bottom line: Print your snow business cards on magnets to make them seen as many times as possible.
If you’re trying to grow your social media handles and increase your website traffic, then you need to be adding this information to ALL of your snow business cards.
Even if your presence is small, the only way you’re going to grow your online presence is by spreading the word!
Plus, when you give your business cards to clients who’ve recently complimented you, you’re essentially showing them where they can go write you a review of their wonderful experience.
By adding your social media handles and website to your cards, it helps you to get more positive reviews AND show your leads where they can see your awesome reviews.
Just remember, don’t pass out your snow business cards to all of your clients at once. You don’t want to show an angry client where they can write you bad reviews.
If you hand your business card to existing clients, give it to the ones who’ve recently given you a compliment or positive review—which leads me to the next thing…
If you don’t have referral offers on your snow business cards, then you’re missing out on SO MANY sales opportunities.
By adding a referral offer to your cards, you’re opening up a world where you can start cloning your best clients.
Just by giving your client a $15 gift card or $15 off their next service for every successful referral, you’re giving them something that makes them feel valued and appreciated.
Most of the time, your ideal clients will refer you to other ideal clients that are just like them.
Start mentioning referral offers on your snow business cards and watch the referrals flow right in!
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When you use these tips, you can start winning new snow removal clients in no time.
Your business cards are an excellent way to:
Use this guide to start creating effective snow business cards, so you can start winning awesome clients today.
Originally published Sept 17, 2020 10:17 AM