This guide will provide you with all of the expert cleaning business tips, tricks, and secrets to make your business a long-term, profitable success.
Running a successful cleaning business is more than just providing quality cleaning services. It really comes down to mastering skills that can help you serve more clients, work efficiently, and keep your team happy.
We’ve put together a guide that will show you:
One of the biggest cleaning business tips, tricks, and secrets is on pricing. Pricing can be tricky, and lots of cleaning businesses undercharge because they're afraid of losing clients.
The problem is that under changing hurts your business more than it helps. When you price too low, you attract “price shoppers” who turn out to be bad clients. They are focused on saving a buck instead of valuing quality work.
The reality is that you want to position yourself as a premium provider of cleaning services. Research your local market rates and aim for the higher end of the spectrum. Make sure that you overdeliver on value, customer service, and that your team consistently brings a quality experience.
Keeping existing clients is way cheaper than finding new ones. In fact, it costs 5-25 times more to acquire a new client than to invest in keeping an existing one. This is one of those cleaning business tips, tricks, and secrets that can make or break your profitability.
As mentioned above, the client experience is key, but often that comes down to the little things like service reminders or follow-up surveys (easily automate these in Service Autopilot).
Remember to reward your long-term clients. This can be things like discounts for annual contracts or referrals to new clients.
Lastly, be sure to focus on the personal touches, too. Remember important dates, send holiday cards, or leave small thank-you notes and/or gifts after challenging jobs.
Do you have the right software and equipment in place in your business? The best cleaning business tips, tricks, and secrets focus on working smarter, not harder.
It’s crucial to invest in quality equipment that lasts longer and works better. Professional-grade vacuums, microfiber cloths, and quality supplies that can make the cleaning process easier.
Remember, it isn’t just about having the right equipment, it is also about how it is used. Maximizing these operations might be as simple as training your team and using detailed checklists for every type of job. This ensures consistency for every job so your cleaning crews can work more quickly and efficiently.
Technology-based cleaning business tips, tricks, and secrets can transform how you operate. The right software can really transform your business and take care of a lot of heavy lifting.
The best cleaning software gives you access to:
Additionally, Service Autopilot offers AI-powered routing to provide you with fast, accurate, and efficient routes instantly.
Lastly, streamline payments with a built-in credit card process that gets you paid faster and easier.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
The services you offer matter more than you think. Some cleaning businesses might be tempted to go all in and try to offer everything to everyone. The downside is that you have a team that needs a lot more training, additional equipment, and there is just more complexity in day-to-day operations.
You’ll need to do some research to find out what is right for your business. However, there is a sweet spot where you offer the basic cleaning plus some upsells, one-time cleanings, and/or other high-ticket services. You can even explore different vertical audiences for specialized cleaning.
You can get pretty creative with your service offerings, but they often include offerings like:
Your marketing message should clearly communicate why clients should choose you over competitors. This is where many cleaning business tips, tricks, and secrets focus on setting you apart from your competition.
Highlight your unique value proposition. Maybe you use eco-friendly products, offer same-day service, or specialize in luxury homes or office buildings.
Keep in mind, before-and-after photos go a long way to building trust and showing your potential clients the kind of work you do. Plus, studies have shown a 55% increase in leads recalling brands after seeing photos.
Additionally, make sure you’re collecting client testimonials and reviews, which are great for social proof. Testimonials and reviews can increase sales by up to 370%.
Build and Train Your Dream Team
Your team is a representation of you and your brand, and that’s why hiring is so important. It comes down to building a dream team that lives up to expectations and promotes your company culture.
You want to hire for attitude and train for skills. You can teach someone to clean properly, but you can't teach them to care about quality work.
Also, you want to make sure that your team has everything they need to be successful. While training varies from company to company, you should cover cleaning techniques, customer service, safety protocols, and your company's standards.
Additionally, you want to set clear performance expectations and regular review processes. Recognize and reward employees who consistently go above and beyond with excellent service.
These cleaning business tips, tricks, and secrets can transform your cleaning company—take your business from just getting by, to dominating your market. While it can be tempting to try everything all at once, you’ll want to implement these strategies over time in your business.
Key takeaways from this guide:
Remember, building a successful cleaning business takes time and effort. Start with one or two strategies that resonate most with your current situation, master them, then add on from there.
Related: How to Build a Professional Cleaning Website
Published on May 30, 2025 at 9:45AM
Tags: Business Operation
You must be logged in to post a comment.
