Email marketing serves as one of the quickest, low-cost, and engaging ways to increase lead conversions and get cleaning clients.
In addition, because of its ease, clients are more likely to respond to an email than to return a call.
However, with client inboxes quickly filling up, you’ll have to explore innovative ways to stand out and keep your emails at the top of their inbox priority.
Use the key elements in this guide to maximize your emails’ effectiveness with:
Fortunately, you don’t have to be an expert to take advantage of email marketing. Plus, once you know the basics, it’s one of the easiest marketing strategies to utilize.
In this article, you’ll uncover some of the top email marketing strategies that are easy to take advantage of and get cleaning clients.
Email marketing is a great way to get cleaning clients because it allows you to:
Additionally, emails provide a highly effective, low-cost marketing strategy to include in your hypothetical sales tool box. This is because emails act as a non-intrusive way to close sales.
A huge benefit of email marketing is that sending an email is easy, and it doesn’t need to be elaborately designed.
Plus, you can work your way up to creating more eye-catching emails later after gaining experience.
In the beginning, you’ll simply focus on your messaging (e.g. your words) - without worrying about pictures or design.
First, to maximize the effectiveness of your emails, you’ll need to identify your target audience.
For instance, you can send emails to audiences such as:
Prior to beginning email planning, you must determine who you’re targeting.
Keep in mind, there are numerous ways you can send emails to clients and prospective clients alike.
For example, if you have a small client list, then you can separately send an email to each client. However, manually sending emails takes substantial amounts of time.
Ideally, you’d use a bulk sending method that allows you to upload your email campaign and customize your frequency and sequence settings.
Doing so, you’d be able to send an email blast to leads and clients at once. Plus, you can easily do this using Service Autopilot!
Knowing when to launch an email campaign is one of the key ingredients in being successful.
For example, a great time to launch a new email campaign would be at the start of your busy or selling season (e.g. spring cleaning, summer, etc.).
Pay attention to your peak selling months, and then launch your email campaigns accordingly.
Keep in mind, in order to get something in return, you’ll have to offer something first.
In other words, proving solid content will help you get cleaning clients by:
Plus, engaging content helps to further increase audience engagement.
For instance, you can give your audience links to original assets you’ve created, like:
After creating content, you’ll need to begin sending engaging emails before making your sales offer.
However, it’s important to avoid creating an email campaign that focuses more on sales than content.
For instance, here’s a great email cadence for a pre-season sale where you’re trying to get new cleaning clients:
Keep in mind, if you’re looking to send an email series like the one above to former clients who have left, then you could do a condensed version like this:
Fortunately, since you already know your most popular services, coming up with a great offer with massive results is relatively easy.
For example, based on the cleaning services you offer, you could promote these:
In addition, your CTA (i.e. Call-to-Action) could be something simple like: CALL NOW FOR A FREE ESTIMATE!
Also, don’t forget to include your phone number, email address, or CTA button leading to your website for them to fill out a form.
Despite all of the benefits of capitalizing on email marketing to get cleaning clients, if you’re still not convinced of its powerful impact, then consider this…
There’s an average $36 return for every $1 spent on email marketing.
Plus, consumers receiving email offers spend about 138% more than those who don’t.
In addition, 80% of retail professionals say their greatest driver of consumer retention is through email marketing.
Manage your clients and employees all in one system
Keep in mind, manually launching more than one email series of this magnitude would be almost impossible to implement.
Using Service Autopilot, you can set automations to automate any email series.
Merely upload your emails into the software and set up your campaign frequency and sequence settings. Then, your emails will run by themselves until you tell it to stop.
In addition, when you have email integration set up, you can have a seamlessly integrated experience by connecting your Gmail or Outlook emails with Service Autopilot.
Email marketing serves as a low-cost, highly effective opportunity to quickly get cleaning clients.
Use these top, easy-to-implement email marketing strategies to:
In addition, email marketing is easier than ever. There’s no need to keep waiting when you can start easily implementing these simple email marketing strategies today!
Originally published Jan 20, 2022 7:00 AM