Get Cleaning Clients With Email Marketing

Published on January 20, 2022

Email marketing serves as one of the quickest, low-cost, and engaging ways to increase lead conversions and get cleaning clients.

In addition, because of its ease, clients are more likely to respond to an email than to return a call.

However, with client inboxes quickly filling up, you’ll have to explore innovative ways to stand out and keep your emails at the top of their inbox priority.

Use the key elements in this guide to maximize your emails’ effectiveness with:

  • Purpose
  • Audience
  • Content
  • Deliverability method

Fortunately, you don’t have to be an expert to take advantage of email marketing. Plus, once you know the basics, it’s one of the easiest marketing strategies to utilize.

In this article, you’ll uncover some of the top email marketing strategies that are easy to take advantage of and get cleaning clients.

Win back your clients with this “Done-for-You” Email Campaign!​


How Email Marketing Can Get Cleaning Clients

Email marketing is a great way to get cleaning clients because it allows you to:

  • Attract new clients
  • Retain existing clients
  • Win back former clients
  • Sell more services to existing clients
  • Communicate job status with clients

Additionally, emails provide a highly effective, low-cost marketing strategy to include in your hypothetical sales tool box. This is because emails act as a non-intrusive way to close sales.

How to Send Emails

A huge benefit of email marketing is that sending an email is easy, and it doesn’t need to be elaborately designed.

Plus, you can work your way up to creating more eye-catching emails later after gaining experience.

In the beginning, you’ll simply focus on your messaging (e.g. your words) - without worrying about pictures or design.

Who to Target

First, to maximize the effectiveness of your emails, you’ll need to identify your target audience.

For instance, you can send emails to audiences such as:

  • Current clients
  • Past clients
  • Leads

Prior to beginning email planning, you must determine who you’re targeting.

How to Send the Email

Keep in mind, there are numerous ways you can send emails to clients and prospective clients alike.

For example, if you have a small client list, then you can separately send an email to each client. However, manually sending emails takes substantial amounts of time.

Ideally, you’d use a bulk sending method that allows you to upload your email campaign and customize your frequency and sequence settings.

Doing so, you’d be able to send an email blast to leads and clients at once. Plus, you can easily do this using Service Autopilot!

When to Send Emails

Knowing when to launch an email campaign is one of the key ingredients in being successful.

For example, a great time to launch a new email campaign would be at the start of your busy or selling season (e.g. spring cleaning, summer, etc.).

Pay attention to your peak selling months, and then launch your email campaigns accordingly.

Use Engaging Content to Get Cleaning Clients

Keep in mind, in order to get something in return, you’ll have to offer something first.

In other words, proving solid content will help you get cleaning clients by:

  • Establishing your business as a leading authority
  • Letting leads and clients know you want to HELP them (not just SELL to them)
  • Show leads and clients your business isn’t all about sales and fluff (e.g. you’re a leading expert)

Plus, engaging content helps to further increase audience engagement.

For instance, you can give your audience links to original assets you’ve created, like:

  • Videos explaining damage to the home when it’s not properly cleaned or maintained:
    • Damage to hardwood floors if it’s not properly cleaned and oiled
    • Bathtubs damage if limescale isn’t properly removed
  • Blogs about:
    • Maintaining clean shower glass in between cleanings
    • Removing water spots from stainless steel appliances
    • Removing stubborn carpet stains

Example: New Client Email Series

After creating content, you’ll need to begin sending engaging emails before making your sales offer.

However, it’s important to avoid creating an email campaign that focuses more on sales than content.

For instance, here’s a great email cadence for a pre-season sale where you’re trying to get new cleaning clients:

  • Content
    • I.e. video of damaged hardwood floors due to improper maintenance
  • Content
    • I.e. video of damaged bathtubs when limescale isn’t properly removed
  • Content
    • I.e. blog on removing different common types of stubborn carpet stains
  • Sales Offer
    • I.e. new client, early bird contract discount
  • Sales offer
    • I.e. reiterate your offer from email #4 with a LIMITED TIME, X AMOUNT OF DAYS LEFT to get in on the early bird special

Example: Former Client Email Series

Keep in mind, if you’re looking to send an email series like the one above to former clients who have left, then you could do a condensed version like this:

  1. Content
    • I.e. video of damaged hardwood floors due to improper maintenance
  2. Sales Offer
    • I.e. early bird contract discount
  3. Sales offer
    • I.e. reiterate your offer from email #2 with a LIMITED TIME, X AMOUNT OF DAYS LEFT to get in on the early bird special

Win back your clients with this “Done-for-You” Email Campaign!​


Great Offers With Massive Results

Fortunately, since you already know your most popular services, coming up with a great offer with massive results is relatively easy.

For example, based on the cleaning services you offer, you could promote these:

  • Window washing
  • Furniture cleaning
  • Refrigerator cleaning
  • Carpet stain removal
  • Individual room cleaning and organization

In addition, your CTA (i.e. Call-to-Action) could be something simple like: CALL NOW FOR A FREE ESTIMATE!

Also, don’t forget to include your phone number, email address, or CTA button leading to your website for them to fill out a form.

Additional Reasons Why You Can Get Cleaning Clients With Email Marketing

Despite all of the benefits of capitalizing on email marketing to get cleaning clients, if you’re still not convinced of its powerful impact, then consider this… 

There’s an average $36 return for every $1 spent on email marketing.

Plus, consumers receiving email offers spend about 138% more than those who don’t.

In addition, 80% of retail professionals say their greatest driver of consumer retention is through email marketing.

Keep in mind, the next closest channel is social media, which was identified by 44% of the same retail professionals.

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Use the #1 Cleaning Service Software to Automate Business Operations

Keep in mind, manually launching more than one email series of this magnitude would be almost impossible to implement.

Although, with the #1 cleaning service software, you’ll have the ability to COMPLETELY AUTOMATE your email campaigns!

Using Service Autopilot, you can set automations to automate any email series.

Merely upload your emails into the software and set up your campaign frequency and sequence settings. Then, your emails will run by themselves until you tell it to stop.

In addition, when you have email integration set up, you can have a seamlessly integrated experience by connecting your Gmail or Outlook emails with Service Autopilot.

  • Tickets List makes emails instantly searchable
  • Tickets automatically generate for easier tracking
  • Assign emails to employees so they never get lost
  • Get faster leads by accessing emails within your account
  • Automatically stored emails allow for zero double data entry

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

Start Automations Tour

In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
Start Automations Tour

Use Email Marketing to Get Cleaning Clients Today

Email marketing serves as a low-cost, highly effective opportunity to quickly get cleaning clients.

Use these top, easy-to-implement email marketing strategies to:

  • Win new clients
  • Upsell existing clients
  • Win back former clients
  • Keep existing clients happy
  • Form an open stream of communication with your target audience

In addition, email marketing is easier than ever. There’s no need to keep waiting when you can start easily implementing these simple email marketing strategies today!

Related: Cleaning Marketing: The Complete Guide

Originally published Jan 20, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.

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