2020 Service Autopilot Virtual Summit

How to Create Cleaning Flyers That Win You More Clients

Published on October 8, 2020

Cleaning flyers are one of the best ways for you to consistently win more clients.

Since the cleaning industry is a sensitive one where you’re entrusting cleaners with your home, it’s important to build credibility right off the bat.

You can use cleaning flyers to increase your credibility because these flyers will help you to look more professional and increase your client referral rates.

Your cleaning flyers are great for new and existing clients alike, and in this article I’ll show you how to work both of those angles to your advantage using one cleaning flyer.

1. Sell What Your Cleaning Clients Love Most About You

Find out why your clients choose YOU over your competition… What do they love most about your cleaning business? Your high-quality services? Your excellent customer service? 100% satisfaction guarantee? All of the above?

As always, it’s a great idea to ask your favorite clients what they love most about you.

Send your best clients an email or text and find out why! You can easily send and track client texts and emails with a CRM like Service Autopilot.

This is a great way to get inside your ideal clients’ heads.

After you know what your cleaning clients love most about you, you can easily begin replicating your favorite clients!

ROI CALCULATOR​

How many hours per week do you spend scheduling?​

By streamlining your everyday tasks, you simultaneously save money AND time. This gives you more time to work on high-value tasks and grow your business.
/ hr.
hr. / week

TOTAL SAVINGS


CALCULATE MORE SAVINGS​

2. Focus on “Cloning” Your Ideal Cleaning Clients

Now that you know what your ideal cleaning clients love, you should begin centering all of your marketing efforts and services around this vision.

One of the best ways to start cloning ideal cleaning clients is by giving your existing clients referral offers.

When you give your existing clients referral offers, they’ll refer you to their friends and family that are likely to be a similar client. As a result, you can begin automatically winning more ideal clients.

Many business owners forget to add referral offers to their cleaning flyers, which is a huge wasted opportunity.

Your favorite clients are usually your cleaning business’ biggest advocates, so don’t forget about them.

Your referral offer can be as simple as a $15 gift card or $15 off their next cleaning service for every successful referral.

3. Set Yourself Apart from Other Cleaning Businesses

What makes you different from other cleaning businesses in your area? Why should your clients hire you over your competition?

By finding that thing that makes you stand out, you can justify your higher cleaning prices to your clients.

Find what makes your cleaning business different from the rest, and hone in on that individuality.

The goal is to make your cleaning businesses stand out from the rest of the sea of cleaning businesses, so you can win clients more quickly with prices that maximize profits.

When you set yourself apart from other cleaning businesses, your marketing will knock it out of the park in no time at all.

4. Create Cleaning Flyers that Actually Work

So many businesses create cleaning flyers that have clashing colors, illegible font, and hard-to-find contact information.

There’s no point in having cleaning flyers if they’re not effective in selling more work for you.

Just remember that you can still create professional, great-looking flyers, but the ultimate goal is to create effective flyers (so stop overthinking it).

Here’s a quick checklist for your cleaning flyers:

  • Visible contact information
  • Easily readable, large, simple font
  • List the main services and packages you offer
  • Avoid overusing stock photos (use photos of YOUR work)
  • Simple, complementary color schemes that are easy on the eyes
  • Clean design that doesn’t take away from the main Call-to-Action and information

More than likely, your competitors aren’t using these basic, essential design principles. 

If you follow these concepts, you’ll be WAY ahead of your competitors.

5. Give Your New Cleaning Clients the Perfect Offer

In order to increase your conversion rates and convert leads into clients, you need to give them the perfect offer as extra incentive to become a client.

A great offer tries to break down any buying barriers and reassure the client that you’re the right solution.

Here’s an example of a perfect offer:

NEW CLIENTS: Sign up before [insert date] and get 15% OFF your 1st service!

After you’ve chosen the perfect offer you’re going to give your new clients, you’re ready to create a Call-to-Action to tell them what to do next.

And speaking of the perfect offer… Did you know you can take a FREE tour of Service Autopilot with a 100% money-back guarantee?

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6. Provide a Clear Call-to-Action for New Cleaning Clients

Providing your prospective cleaning clients a clear Call-to-Action is important because it tells them the action you want them to take next.

Do you want them to call you for a free estimate? Fill out an online form? Whatever the next action is, tell them.

As always, it’s a great idea to put your Call-to-Action front-and-center on your cleaning flyers so everyone can see it!

Here are a few examples of effective CTA’s you can start using:

  • (000) 111-2222 CALL NOW!
  • www.MyPerfectWebsite.com SCHEDULE NOW!
  • CALL (000) 111-2222 to schedule your 1st appointment!

Also, don’t forget! Use a large, simple, bold font to make your Call-to-Action really POP out at your clients.

This video was created for the lawn care industry, but the same concept applies to the cleaning industry too.

7. Put Your Cleaning Flyers Online

Once you’ve created your cleaning flyers, it’s important you take them online ASAP.

It takes 6-8 touches to convert a lead into a client, which means you should be trying to reach your clients in as many ways as possible.

Put up organic and paid social posts and push your cleaning flyers as far as you possibly can.

Your main goal is to touch your clients as many times as you can with your flyers to convince them to become a client.

Be the "top authority" in the cleaning industry today!

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Use Cleaning Flyers to Win More Clients

Flyers are one of the best tools you can use to sustainably grow your cleaning business into a success.

This article has helped you to use your cleaning flyers to do things like:

  • Build your online presence
  • Increase traffic to your website
  • Beat cleaning business competitors
  • Create effective cleaning flyers that work

Now, you have all the tools you need to start using your cleaning flyers to win more clients today!


Related: Cleaning Marketing: The Complete Guide


Alyssa Sanders

Alyssa is a Marketing Specialist at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing an SA blog to help service industry owners, she's watching sci-fi or has her nose in a book.
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