7 Core Steps to Creating the Best Cleaning Flyers

Published on October 8, 2020

One of the best ways to consistently win more clients is by creating powerful cleaning flyers that attract leads to your business.

Since the cleaning industry is a sensitive one where clients are entrusting cleaners with their home, it’s important to build credibility from the start.

By following the core steps in this article to creating the best cleaning flyers, you can:

  • Build authority
  • Expand awareness
  • Establish credibility
  • Validate premium pricing
  • Take over entire neighborhoods

Plus, cleaning flyers are great for new and existing clients alike. In this article, you'll discover how to work both of those angles to your advantage using these easy steps to create amazing cleaning flyers.


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1. Sell What Clients Love Most About Your Business

By selling what clients love most about your business over the competition, you can become the leading cleaning service provider in the area.

For example, what do clients love most about your cleaning business? Is it your high-quality services? Excellent customer service? 100% satisfaction guarantee? All of the above?

To find out, send a quick survey, via email or text, to existing clients asking what they love most about your business.

Plus, when you use Service Autopilot, you can easily launch this survey automatically and track it! After discovering what clients love most about your business, you can start replicating your best clients.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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2. Focus on “Cloning” Ideal Clients

After discovering what clients love most about your cleaning business, you can focus marketing efforts around this vision.

One of the best ways to start cloning ideal clients is by giving your existing clients referral offers.

By giving your best clients referral offers, they’ll refer you to their friends and family that are likely to be a similar client. As a result, you can begin automatically winning more ideal clients.

Many business owners forget to add referral offers to their cleaning flyers, which is a huge wasted opportunity.

Remember, your favorite clients are usually your business' biggest advocates — use that to your advantage.

Plus, your referral offer can be as simple as a $15 gift card or $15 off their next cleaning service for every successful referral.

3. Set Yourself Apart from Other Cleaning Businesses

What makes your business different from other cleaning businesses in the area? Why should clients hire your business over the competition?

By finding that thing that makes your cleaning business stand out, you can justify your premium prices to clients.

After discovering what makes your business different from the rest, hone in on that in your cleaning flyers.

The goal is to make your business stand out from the rest of the cleaning businesses, so you can win clients more quickly with prices that maximize profits.

By setting your business apart from the rest, your cleaning flyers easily can knock the competition out of the park in no time at all.

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4. Create Cleaning Flyers that Actually Work

So many businesses create cleaning flyers with clashing colors, illegible font, and hard-to-find contact information.

Remember, there’s no point in having cleaning flyers if they’re not effective in selling more work for you.

While you can still create professional, great-looking flyers, the ultimate goal is to create effective flyers that actually increase conversions.

Here’s a quick checklist for your cleaning flyers:

  • Visible contact information
  • Easily readable, large, simple font
  • List the main services and packages you offer
  • Avoid overusing stock photos (e.g. use photos of your best work)
  • Simple, complementary color schemes that are easy on the eyes
  • Clean design that doesn’t take away from the main CTA (i.e. Call-to-Action) and information

More than likely, your competitors aren’t using these basic, essential design principles. In turn, if you follow these concepts, you’ll be WAY ahead of the competition.

5. Give New Clients the Perfect Offer

In order to increase conversions, it's crucial to give them the perfect, irrefutable offer as extra incentive to become a client.

Keep in mind, a great offer tries to break down any buying barriers and reassure the client your business is the best solution.

Here’s an example of a perfect offer:

NEW CLIENTS: Sign up before [insert date] and get 15% OFF your 1st cleaning service!

After selecting the perfect offer, you'll give your new clients a CTA to tell them what to do next.

And speaking of the perfect offer… Did you know you can take a FREE tour of Service Autopilot with a 100% money-back guarantee?

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6. Provide a Compelling CTA for New Clients

By providing prospective clients a clear CTA (i.e. Call-to-Action), you're telling them the next action you want them to take.

For example, do you want leads to call for a free estimate? Fill out an online form? Whatever the next action is, tell them.

As always, it’s a great idea to place your CTA front-and-center on your cleaning flyers so it's unmistakably seen.

Here are a few examples of effective CTA’s you can start using:

  • www.CleaningBusinessWebsite.com SCHEDULE NOW!
  • CALL XXX-XXX-XXXX to schedule your 1st appointment!

Also, don’t forget to use a large, simple, bold font to make your Call-to-Action really POP out at leads.

This video was created for the lawn care industry, but the same concept applies to the cleaning industry too.

7. Put Your Cleaning Flyers Online

After creating your cleaning flyers, it’s important you take them online ASAP.

On average, it takes 6-8 touches to convert a lead into a client. Which means, you should be trying to reach leads in as many ways as possible.

Put up organic and paid social posts and push your cleaning flyers as far as possible.

Remember, your main goal is to touch leads as many times as you can to convert them into a client.

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Use Cleaning Flyers to Win More Clients Now

Cleaning flyers are one of the best tools you can use to sustainably grow your cleaning business into a success.

This article has helped you to leverage cleaning flyers to accomplish goals like:

  • Beating the competition
  • Building online presence
  • Increasing website traffic
  • Taking over entire neighborhoods
  • Creating effective cleaning flyers that actually work

Now, you have all the core steps needed to easily begin using your cleaning flyers to win more clients today!

Related: Cleaning Marketing: The Complete Guide

Originally published Oct 8, 2020 2:37 PM, updated Sept 20, 2022 10:16 AM

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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