“I’ve been trying to grow my cleaning business, but nothing seems to be working. I don’t know what I should do.”
Growing any business is difficult… and what’s even more difficult is that every industry is different… just like every business is different.
Your goals, priorities, processes and even marketing all vary.
Bottom line: no one “formula” is the same.
This article is written specifically for the cleaning industry. It will show you:
Finding the right balance of strategies is vital to the growth of your cleaning company. Since no one cleaning company is the same, it’s important for you to customize these strategies for your own business.
We make goals for pretty much everything in our lives:
Why do we do it?
The answer to this is quite simple: to improve.
If we’re making life goals to improve ourselves, it only makes sense that we’d set them for the companies we own as well.
I really can’t stress how important this strategy is for your growth.
When you don’t set goals, it’s harder to:
While this may seem like a trivial strategy, it’s ingrained deep into your cleaning company… or any company at all for that matter.
When you set goals, look at:
Find out where you want to improve, and set those goals! I recommend doing this at the end of each quarter (typically, this means every 3-4 months).
You’ll review the hit and missed goals, and then you’ll set the ones for the next quarter. Don’t forget to keep track of numbers throughout the quarter, so that you don’t have to do as much work when you review.
We have a process for so many things in our lives.
We’ve made them for:
We do it, because these processes create order. This order ensures we maintain control and avert chaos… which is exactly why you need them in your cleaning company.
So it makes sense that every service industry company needs to have processes for practically everything… especially in the cleaning industry.
You’ll need to start processes for:
… And the list goes on… and on… and on…
When you don’t set processes into place:
No one should have any question whatsoever about their job (at least not on a daily basis). There needs to be rules and procedures put into motion. This will make you, your team and your clients much happier - and give them a sense of peace about where they stand.
Marketing is literally everywhere we turn:
This is why marketing is SO important for your cleaning company’s growth… ANY company’s growth.
Marketing helps you:
As someone that’s a Public Relations and Marketing Specialist… I could literally keep going on FOREVER about the benefits of proper marketing, but I’ll spare you the long, drawn out, humdrum talk and only tell you this - JUST DO IT.
You can market by:
… And that brings me to my next point - reputation management.
I’m a Marketer… so obviously, I’m going to try to sell you on this, because I’ve personally seen this strategy alone STRIKE GOLD!
You can manage your reputation by:
Your cleaning company gets new leads, clients AND team members through your reputation. SO MANAGE IT. Make sure what people are saying about you is actually good. Create a positive name for yourself that embodies your cleaning company’s branding.
You can do that by proving to them that your cleaning company is worth their time and money.
This article will show you the areas that you can focus on to grow your cleaning company.
Through these strategies, you’ll find out:
Growing a cleaning company isn’t easy, but if you follow these steps - I promise it’ll make it easier. You’ll be on the right track to growing in NO TIME.