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5 Upcoming 2024 Christmas Light Industry Trends to Watch

Published on November 21, 2023

By staying current on the latest and upcoming 2024 Christmas light industry trends, you can dominate your local market with striking displays that capture attention.

In this article, you’ll discover:

  • Leading innovative ideas to benefit your lawn care and Christmas light business
  • Top upcoming 2024 holiday light industry trends to watch
  • Need-to-know statistics to help you scale faster

Start utilizing these top upcoming 2024 Christmas light industry trends so you can become the leading local provider in holiday lighting AND lawn care services!

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1. The Industry Is Consistently Growing

In 2021, the global market of Christmas lights and decorations was valued at $7.20 billion.

However, the global Christmas light and decor market is expected to reach $10.73 billion by 2030 with a CAGR (i.e. compound annual growth rate) of 4.13% between 2023 and 2030.

As a result, the consistent growth of the holiday lighting industry proves to have high profit potential for lawn care businesses to earn year-round revenue.

2. Most Americans Install Outdoor Holiday Lights

One survey found that 60% of surveyed Americans installed outdoor holiday lights—making holiday lighting a compelling service to offer existing lawn care clients.

In addition, holiday lighting for houses ranked 5th place in a list of the top 10 most common Christmas decorations.

Which means, most likely the majority of your current lawn care clients are already planning to put up Christmas lights. All that’s left is for you to cross-sell them!

3. Residential Clients Dominate Over Commercial

Between the residential and commercial Christmas lights and decorations market, the residential sector held a significant market share over commercial in 2021.

Since residential consumers have such a strong desire to make personal contributions to Christmas, the market is largely driven by the rise of the residential segment.

In other words, the holiday light industry trends of the residential market present a huge opportunity for your business to sell holiday lighting services.

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4. Shockingly High Client Retention Rates

At a 90% average client retention rate, the holiday lighting industry has shockingly high retention.

This is especially impressive since the average client retention rate for industries outside of Christmas lights is 75%.

In turn, one of the biggest Christmas light industry trends is that it has a 15% higher client retention rate than other businesses outside of the industry.

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5. Christmas Light Industry Trends to Watch

Depending on the Christmas light industry trends in your area, there are likely varying local trends you’ll want to keep an eye on.

Take a look at some of the biggest upcoming holiday light industry trends that have been consistently emerging throughout the market:

  • White lights
  • Christmas projectors
  • Solar-powered displays
  • Smart programmable lights
  • Unique lighting (e.g. twinkle stars, icicles, etc.)

Remember, the brands and types of products you offer clients highly depends on your chosen commercial holiday lighting vendor.

For instance, your vendor’s bulk deals and product availability will help determine which holiday lighting and decor products you can reliably offer to clients.

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Instantly Level Up Your Business With These Christmas Light Industry Trends

At last, you know the leading upcoming Christmas light industry trends of 2024 so you’ll be able to:

  • Assess where your business stands in your local market
  • Take your services to the next level with innovative market trends
  • Utilize new ideas, solutions, and improvements to your existing services

Light up your holiday season with maximized profits using these top upcoming 2024 Christmas light industry trends now!

Related: How Profitable Is the Christmas Light Business?

Originally published Nov 21, 2023 7:00 AM CT

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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