How to Grow a Christmas Light Business

Alyssa Sanders

Published on October 13, 2022

As you explore how to grow a Christmas light business, it’s easy to feel overwhelmed with the various bottlenecks your business faces.

In this article, you’ll discover how to grow a Christmas light business by:

Setting the right prices
Creating realistic goals
Developing streamlined everyday processes
Expanding reach and establishing authority with the right marketing
Unlocking scalable growth by harnessing the true power of the best software

Start using these pro strategies today to unleash wild success and discover how to grow a Christmas light business that’s successful for many years to come.

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Maximize Profits By Setting the Right Prices

One of the easiest ways to explore how to grow a Christmas light business is by setting the appropriate prices for maximum profits.

Follow these key steps in calculating optimal pricing:

Leverage target market insight
Choose how to tackle the lights
- E.g. rent them out, use the client's existing lights, etc.
Calculate your break-even point
Decide how to charge
- E.g. by the square footage, one-story vs. two-story, etc.
Factor in all of your costs
Set the right profit goals
Consult with a trusted CPA (i.e. Certified Public Accountant)
Use your Christmas light software to verify and implement new pricing
Test on your least profitable client first and improve the process using their feedback

By offering high-quality services and charging premium prices, you’re able to scale your business the way you want with maximum profits and surpassed goals.

Create Ambitious and Realistic Goals

In order to keep your business growth on the right track, it’s crucial to create ambitious and realistic goals.

Setting the right goals helps your business to:

Track progress
Target areas for improvement
Maintain the team’s motivation for growth

When deciding on the right goals to set, take these factors into consideration:

Increasing client lifetime value
Employee reviews and surveys
Set areas you know need improvement
Services you want to add now or in the future
Company weaknesses (e.g. poor reviews, decrease in revenue, etc.)
Company strengths (e.g. excellent reviews, increase in revenue, etc.)

Decide where your business can improve, and set goals to get stronger in those areas.

Many businesses set quarterly goals. Then, they’ll review hit and missed goals at the end of each quarter to decide what goals to set next.

Remember, it’s vital to consistently track your progress throughout the quarter in order to keep your business on the right track for success.

Develop Streamlined Everyday Processes

When you have processes in place, it ensures seamless operations and consistently.

Start by developing everyday process for daily tasks like:

Installation services
Responses to reviews
Complaint resolution
Missed or late payments
Employee feedback and complaints

Plus, these streamlined everyday processes ensure:

Quality control of services
All clients are treated fairly and equally
A sense of order and consistency for the team

Your team should always know how to perform the daily aspects of their job. In turn, these rules and procedures provide the necessary order to keep your team and clients happy.

Harness the True Power of Best Pro Marketing Strategies

Even though it might seem intimidating at first, marketing is a relatively easy, lucrative tool you should be utilizing. Plus, you don’t have to be an expert to start taking advantage of it.

Marketing allows your to simultaneously expand reach and establish industry authority with:

Emails
Google Ads
Your website
Flyers and business cards
Social media (organic and ads)

In addition, great marketing helps to grow your Christmas light business by:

Maximizing ad spend
Increasing conversions
Encouraging positive reviews
Acquiring top talent for your team
Saving on CPC (i.e. cost per lead)
Upselling existing lawn care clients into Christmas light clients
Cultivating and nourishing long-lasting relationships with leads and clients

Increasing lead acquisitions, keeping clients happy, and winning back lost clients are just a few of the many other benefits the right pro marketing strategies have to offer.

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Use the #1 Software to Grow Your Business

If you really want to know how to grow a Christmas light business, then you’ll need to begin using the #1 lawn care software.

The best lawn care software can be used for both your lawn care AND Christmas light business!

Service Autopilot equips your business with everything you need to automate and streamline everyday tasks, as well as establish immediate, long-term growth with:

GPS team tracking
Instant one-click invoicing
Schedule jobs in a few clicks
Same-day automated payments
Business reports to find and fix profit holes
Maintain accurate asset and equipment logs
Automatically optimize routes with Smart Maps
Client account information accessible from anywhere

With Service Autopilot, there’s no limit to the growth and success your Christmas light business can achieve.

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Better scheduling

Manage your clients and employees all in one system

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