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Answering Your Top Lawn Care Questions

Published on April 15, 2024

Building a business can be tough, and to reach the next level of success, you’ll have some lawn care questions.

We’ve got industry leader, Jonathan Potoschonik who took a deep dive and answered your questions.

In this article, you’ll discover how to:

  • Pick the best truck
  • Operate with more efficiency
  • Avoid burnout
  • And so much more

Whether you're just getting started or have an established company, these lawn care questions will help you grow your business!

Choosing the Right Truck for Your Lawn Care Business

Jonathan typically uses Isuzu NPRs and gas-powered Dodge Promaster vans for lawn care services. 

These vehicles have the perfect balance of hauling capacity, maneuverability, and fuel efficiency. 

He also uses Ford F-150s and F-350s for specialized tasks plus he uses custom bed-equipped Ford Rangers, which are perfect for navigating tight spaces and accessing hard-to-reach areas.

Overhead Recovery and Operational Efficiency

Overhead recovery and operational efficiency are top of mind when it comes to lawn care questions.

The amount of overhead you can recover varies based on your routes and the services you offer. 

Some areas may have higher drive times due to geography or growth in new markets, which can impact your overhead recovery. 

To boost efficiency, Jonathan recommends focusing on strategic marketing and sales efforts in these areas to ensure you're maximizing your revenue and profitability.

When to Hire an Operations Manager

Hiring an operations manager or assistant is a decision that every lawn care business owner should consider early on. 

Not having someone like that hinders growth and makes business owners feel burned out faster.

An operations manager can handle the day-to-day logistics, allowing you to focus on more strategic aspects of your company.

Seek Mentorship and Avoid Burnout

Seeking mentorship is key when navigating the challenges of the lawn care business. 

Jonathan recommends finding a mentorship group or program that can provide you with guidance and support. 

Additionally, managing your energy and avoiding burnout is essential. Stay confident, and don't be afraid to take breaks when needed to recharge and refocus.

Customer Data: The Key to Success

Understanding your clients inside and out is the key to success and a true answer to many lawn care questions that relate to business.

To provide exceptional service and make informed decisions, you need to know various details about your clients:

  • What services they buy from you
  • What they don't buy
  • When they became a client
  • Whether they are a potential lead
  • Their outstanding payments and invoice statuses

By accessing and understanding this data, you can automate actions effectively, ensuring a streamlined and efficient operation for your lawn care business.

By the way, did you know you can use Service Autopilot to track all of the client data and more?

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The Power of Credit Cards

Implementing credit card payments can be a game-changer for your business and an answer to one of the biggest lawn care questions. 

By encouraging clients to pay promptly for the services you provide, you can manage your cash flow efficiently, especially when dealing with the big expenses associated with buying equipment and hiring staff. 

This approach helps you maintain a healthy financial position and focus on growing your business.

Finding and Hiring the Right Talent

One of the critical challenges faced by businesses is finding and retaining skilled employees. Jonathan says that his journey has taught him that great people and great work are indeed available. 

This process transformed his business, and he places a lot of importance on hiring and developing a dedicated team. 

Investing in your people can have a profound impact on the success of your lawn care company.

Want to know how to find, train, AND keep great employees?

Get Your FREE Lawn Care Hiring Guide Now!

Dealing With Debt

Regardless of whether you’re a new or established business, debt is one of the biggest lawn care questions businesses face.

If your lawn care business is struggling with debt, the first step is to seek help to understand your financial numbers better. 

Calculate your overhead, cost of goods sold, and break-even point. Analyze your pricing and client base to determine what changes are needed. 

Getting a grip on your finances is the crucial first step towards financial recovery and positioning your business for long-term success.

Pricing Strategies for New Lawn Care Businesses

As a new entrant in the lawn care industry, your pricing matters so much

In the beginning, your focus should be on securing clients, even if it means offering competitive rates. You can always adjust your pricing as your business grows and gains more clients. 

The key is to find the right balance between attracting customers and ensuring your services are priced for profitability.

The Path to Profitability

Jonathan says that when you're working alone, you might feel more profitable, but as you expand and hire employees, your personal income may temporarily drop.

Over time, as your business scales, you'll see a significant increase in profitability. 

By understanding these stages, you can better manage your expectations and make informed decisions to drive your lawn care business toward sustained growth and success.

Lawn Care Questions Answered

Now, you have the answers to your top lawn care questions!

Remember that as your business grows you’ll need to change your business for the better.

Figuring out ways to successfully grow your team, maximize profits, and serve more of your community will ensure an amazing business for years to come! 

Related: How Many Lawns Can I Mow in a Day?


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