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Maximizing Profits: Expert Lawn Care Advice

Published on February 23, 2024

If you’re looking to expand your lawn care company to the next level, you need to have the right lawn care advice.

And when you have the right lawn care advice you can:

  • Attract more high-value clients
  • Boost operational efficiency
  • Increase your bottom line.

In this guide, we’ll show you how to do all of that so you can make your company grow even faster.

Tip 1: Understanding Your Market

So you’ve already built up your business and have a good understanding of your area.

But to really hit that next level of success you need to do some digging and get clear on these things:

Find Your Ideal Clients 

Who are they? Busy professionals, families with young children, or retirees who want perfect lawns? 

Understanding their needs helps you create targeted marketing campaigns.

If you haven’t already, write down your ideal client with their demographics and where they live. 

Know Your Local Demand

What services are in high demand? 

Are residents seeking basic mowing and edging, or are there opportunities for aeration, landscaping, and/or pest control

Look at jobs in Service Autopilot or wherever you document your jobs to see which of your services are most profitable and common. 

Then push these services in your marketing, which is a super easy piece of lawn care advice you can start implementing today!

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Check out Your Competition

While you shouldn’t copy your competitors, you should be aware of what they are doing.

Analyze their pricing, service packages, and marketing strategies to find areas where you can stand out and offer unique value.

Strategic Marketing to Grow Your Client Base

If you want to get MORE clients (and more profits) you need to use the right kind of marketing.

And while you’re probably already running paid ads on social media or online display, these tactics will help you build your brand and establish trust with potential clients.

Be Online 

We all know that having a website set up and social media accounts is important.

But the truth is you have to go beyond that and make sure that you’re sharing quality content… not just “asking” for the sale.

That means you could share things like:

  • Before and after pictures
  • Customer testimonials
  • Work you’re doing in the community (more on that below)

Be Local

Even if you have several locations it is important to make sure that you know your area.

Yes, you should use SEO to target the name(s) of your community or region, but it goes further than that.

Be active in your community and look for ways to give back.

That could include things like:

  • Sponsoring a local sports team
  • Volunteering (as a company) at a local charity
  • Providing mentorship opportunities

Ultimately, you want people to see and recognize your brand beyond just seeing your trucks parked in front of someone’s house.

Ask for Referrals

Word-of-mouth referrals are a powerful way to attract new clients. 

So, if you have happy customers, ask them to tell their friends and family about your services. 

You can even offer them a reward (think gift card) or discount for bringing in new clients customers.

Offer Seasonal Promotions

Use the seasons to your advantage and offer special discounts and promos.

While you can use these offers to get new business via social media, you can also give your current clients offers too.

These extra offers are a great way to build in upsells and maximize profits.

Plus, during the off-season months, you can offer other services like Christmas light installation, fall cleanups, or landscaping.

Streamline Operations

Making things easier and faster is super important for your business. 

Here are some of the easiest ways to streamline operations for your team.

Get Good Equipment 

Having good equipment helps your team do their jobs better and faster. 

Yes, it might cost more at first, but it's worth it in the long run when you invest in high-quality mowers, trimmers, and other equipment that can withstand the needs of a busy company like yours.

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Teamwork Makes the Dream Work

Train your team to handle routine tasks with the least amount of supervision.

This frees you up to focus so that you can work “on” your business instead of in your business.

That said, be sure to train and coach your team and provide regular feedback.

When you empower your team and trust their expertise, everything runs smoother.

Pro Tip: Be sure you’ve put together standard operating procedures for things like mowing, edging, and pruning to ensure consistency and efficiency.

Plan Your Routes

Time is money, especially when you're driving from one job to the next. 

When you use the right software you’ll be able to automatically plan out the day for your crews so they can serve more clients.

Not only does this save time, but also allows you to save money on gas too.

Delivering Great Customer Service

One of the most important pieces of lawn care advice is making sure that your customers are happy and getting the best service.

Talk to Your Customers

It seems simple but make sure you (or your team) check in with clients about what's happening with their lawn. 

This can be as simple as saying hi when you see them and answering the questions they have.

It can also be a quick email that says that you appreciate them and their business.

Make it Special

Whenever possible, make sure that your team is personalizing service for your clients.

That could mean leaving gifts behind, paying attention to what your customers like, or looking for ways to go above and beyond.

Even a handwritten thank you note can go a long way to building loyalty with your clients.

Listen to Feedback

Don’t be scared… ASK your customers what they think about your company’s work. 

You can automate this task with a simple email to rate your company’s service.

Use your clients’ feedback to make your service even better is one of the best pieces of lawn care advice. 

While it can sometimes be tough to see this feedback, it can help you identify the areas of your business that can be improved.

Pro tip: While all clients should get an emailed survey about how their service was, only invite your happiest customers to leave you a review on a public platform like Google or Facebook! 

Handle Complaints Promptly

No matter how good your service is, there may be times when things don't go as planned. 

When a client does have a complaint, make sure that you respond quickly and professionally. 

Apologize for any inconvenience and take steps to resolve the issue ASAP.

Pro Tip: Take the “resolve” part of the conversation off the review platform and try to fix the issue by phone, email, or direct message.

Investing in Technology for Business Growth

Imagine a world where scheduling appointments, managing routes, and processing payments happen with a few clicks. 

With the right technology, you can do all that and so much more.

Heed this piece of lawn care advice, and choose a software that can do the following things for your business.

Invest in Project Management Software

Ditch sub-par lawn care software solutions or paper spreadsheets and embrace software that does it all.

Ideally, you should choose software that can help you:

  • With scheduling and routing jobs
  • Provide an easy way for you to access jobs and client details

With the right software in place, you can easily streamline operations, maximize efficiency, and get rid of all those admin headaches too.

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Online Booking and Payment Options

We pay for just about all of our services online now, and that’s what your clients want too.

Making it easy for them to pay you with a robust portal ensures you get paid on time and don’t have to worry about all the compliance stuff associated with credit cards.

Plus, you can save a ton of time too with a solution that takes care of online payments for you.

Go Mobile 

Smartphones and tablets are commonplace, and with the right apps you can empower your team to work faster and easily access important information.

And when your apps have GPS tracking, it is really easy to keep track of your crews and equipment.

Plus, mobile apps are a great way to boost communication with your clients and your team.

Embrace Automation

Got lots of little tasks you need to take care of throughout the day?

This could be invoicing reminders, confirmation emails, and much more.  

Automation is your answer to getting that time back.

In fact, a solution like Service Autopilot Automations is a great way to ensure things are happening behind the scenes so that you can focus your time and effort on the highest-priority tasks.

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The Best Lawn Care Advice

By making your business more efficient, reaching out to new customers, AND keeping your current ones happy, you can make more money and grow your lawn care business. Remember:

  • Make things easier and faster for your team
  • Use the internet to find new customers
  • Keep your current customers happy

Keep working hard, and your business will keep growing!

Related: Lawn Care Business Advice: 13 Secrets to Long-Term Success

Published February 23, 2024, 12:51 PM

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