Create an Automated Lawn Care Email Campaign

Published on June 16, 2022

Creating an automated lawn care email campaign offers your business the ability to automatically convert leads into clients.

By launching a the right email campaign, you’ll have the power to reap rewards like:

  • Win client referrals
  • Elicit great reviews
  • Convert leads after an estimate
  • Win back your best former clients
  • Turn existing clients into raving fans
  • Transform lukewarm leads into interested prospects
  • Never miss the opportunity to follow up with another lead again

Plus, an automated email campaign isn’t as complex as it might seem. Use this article to start implementing your own lawn care email campaign today!

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1. Decide on the Right Goals and Audience to Target

Before you can begin writing an effective email series, you need to decide on the right goals and audience to target.

In order to choose the ideal target audience, consider the current goals of your business:

Depending on the target audience, the goals and content of your email series will vary.

For example, the content of an estimate follow-up campaign will differ from a lead generation campaign.

2. Write a Robust Email Series

Now that you’ve chosen a target audience, you’re ready to write a robust email series.

Keep in mind, the best email campaigns provide:

  • An irresistible offer
  • A valuable gift to surprise and delight

Typically, a great email campaign cadence consists of 1-3 emails consecutively sent each day. Then, the campaign should allow for breaks of a few days between sent emails.

Here’s an example of an ideal email campaign cadence:

  • 1st email: Monday
  • 2nd email: Tuesday
  • 3rd email : Wednesday
  • 4th email: Saturday
  • 5th email: Monday
  • 6th email: Wednesday
  • 7th email: Monday

Remember, reviewing results and split-testing are crucial to improving any email campaign into a long-term success.

Plus, you can easily review data and perform split-tests using the best lawn care software.

Also, it’s important to note that emails sent between Monday-Wednesday usually have the highest open rates.

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Create an Irresistible Offer

An irresistible offer, also known as a CTA (i.e. Call-to-Action), provides the target audience with the next desired action you want them to take after reading your email.

The CTA should be simple, easy to understand, timely, and actionable. Take a look at this example of a great CTA:

  • Call 123-456-7890 now to claim this exclusive offer on lawn care services today!

BONUS: Delight the Target Audience With a Surprise Gift

Along with including a compelling CTA, it’s also important to surprise and delight your target audience with a gift.

For example, the gift could be something as simple as:

This free gift serves as an excellent way to impress clients by providing them with instant value. 

3. Choose the Best Software to Automate Your Lawn Care Email Campaign

In order to automate your lawn care email campaign, you’ll need to choose the right software for the job.

The #1 lawn care software can meet your everyday email campaign needs, such as:

  • Easily track campaign success
  • Custom cadence and email sequence
  • Customize actions for series indoctrination
  • Mutually link acquired leads with your lawn care software
  • Never miss another estimate follow-up with automatic email indoctrination

Plus, in addition to automated email campaigns, with Service Autopilot you can experience:

When you choose Service Autopilot, the instant opportunities for growth, success, and maximized profits are endless.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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Easily Launch Your Automated Lawn Care Email Campaign Today

While implementing an email campaign might seem intimidating at first, this article has provided you with all of the necessary steps to simplify the process.

When you properly launch your automated lawn care email campaign, you’ll have the ability to experience things like:

The opportunities a successful email marketing campaign can provide are endless. At last, you have the power to easily launch your automated lawn care email campaign today!


Related: How to Get Lawn Care Customers Fast


Originally published June 16, 2022 4:45 PM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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