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Add Landscape Services to Your Lawn Care Business

Published on June 10, 2022

Adding landscape services to your lawn care business serves as an excellent source of growth for lawn care businesses looking to expand their services and increase profits.

Plus, incorporating new landscape services into your lawn care business is easy.

In this article, you’ll unpack how to incorporate these services in your business in 9 simple steps:

  1. Ensure your business is prepared for the expansion
  2. Make changes to your business plan
  3. Verify you have the adequate time and resources
  4. Successfully begin selling your new landscape services like a pro
  5. Maximize profits with the right prices
  6. Hire the right team
  7. Get the proper equipment
  8. Starting marketing
  9. Implement these new services into your business

By the end of this article, you can start providing complete lawn and landscape services and begin increasing profits in your business today.

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1. Make Sure Your Business Is Ready for the Transition

In order to ensure a successful transition into offering landscape services, you’ll need to make sure your business is ready.

For example, your business need to:

  • Meet profit goals
  • Have happy clients
  • Have a capable lawn care crew
  • Function with everyday processes in place
  • Be adequately staffed and have an adequate training process

These are just a few of the many ways in which your lawn care business needs to be prepared before adding landscape services.

2. Modify Your Business Plan

By modifying your existing lawn care business plan, you can get a clear action plan on how to implement these new services into your business.

To start, decide on a few select landscape services to offer. Then, gradually expand your landscape service offerings as you’re able.

Don’t forget, it’s important to crunch the numbers to find out how much you’ll need to spend on equipment, hiring, training, marketing, and more.

In turn, you’ll have the ability to see if additional services are financially viable.

3. Verify You Have the Necessary Time and Resources

After creating a modified business plan with the landscape service implementation incorporated, it’s time to verify it with a trusted financial advisor or accountant.

A great financial advisor or accountant will be able to determine whether you’ve properly accounted for the necessary time and resources in adding these new services.

4. Start Selling Your Upcoming Landscape Services

Prior to hiring a landscape crew and buying equipment, it’s important to sell landscape services before investing.

Then, when enough clients have converted, you can begin making preparations for the new service.

Make preparations by simply tapping into your existing client interests to find out if you have enough people who are interested.

By marketing to your existing clientbase first, you’ll be able to more quickly and cost effectively sell to those already invested in your lawn care business.

As a result, existing clients typically serve as the easiest conversions.

Plus, marketing to current clients is easy – especially since you already have their contact information.

Begin by initiating a simple marketing campaign with emails, texts, social media posts, social media ads, and more (easily automate emails and texts using Service Autopilot).

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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5. Price Your Landscape Services for Maximum Profit

Pricing your landscape services for maximum profit is arguably one of the most essential aspects in this new business venture.

To start, choose the right pricing method for your business:

  • Hourly rate (most ideal for beginners)
  • Fixed rate (most ideal for for experienced businesses)

Next, add up all costs, such as:

  • Labor
  • Overhead
  • Individual job

Then, add markup costs to incorporate desired profit goals.

Streamline communication between the business and the client!

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6. Begin Hiring a Crew

Offering new landscape services means you’ll need to hire a new crew. After all, landscaping requires a different skillset.

Keep in mind, the crew members you hire are largely based upon the landscape services you’re offering.

For example, tree/shrub trimming, light installation, hardscape, and softscape all require different sets of skills.

Look for candidates who are:

  • Eager
  • On-time
  • Professional
  • Experienced
  • Able to pass a background check

Remember, it’s important to start by hiring candidates with previous landscaping experience.

You can hire less skilled workers with great potential later on when the business is more established and you have ample training time.

In addition, find the right landscapers with marketing:

As always, use caution when receiving a friend or family recommendation, and go with your gut instinct when choosing a candidate.

Want to know how to find, train, AND keep great employees?

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7. Purchase the Necessary Equipment

Even though the type of equipment you'll need will vary based on the services your business offers, these are a few basic landscape equipment essentials:

  • Blowers
  • Spreader
  • Chainsaws
  • Dump trailer
  • Multitask tools
  • Hedge trimmers
  • Pole pruners/saws
  • Enclosed or utility trailer
  • License and sprayers (e.g. fertilization and weed control)

In addition, the #1 landscape software is a necessary tool you need to successfully and easily streamline everyday operations and grow your business.

By far, Service Autopilot is the fastest way to ignite instant, long-term, sustainable growth in your business.

8. Launch a Complete Marketing Campaign

As we discussed earlier about using marketing to hire the best landscape crew members, the best way to win landscape clients is by launching a complete marketing campaign.

Despite what you might think, this marketing campaign can be as simple as creating simple:

Plus, Service Autopilot offers automations in which you can put these tasks on autopilot.

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Post Ideas!

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9. Begin Offering the Top Landscape Services in Your Area

Easily convert existing clients and get them to refer Your business by offering the top landscape services in your area.

In order to offer the best services in your area, it's important to:

  • Hire the right employees for the job
  • Implement a robust training program
  • Listen and focus on high-quality reviews
  • Start by offering a few select services (then slowly add more when possible)
  • Conduct surveys and listen to the feedback (easily do this in Service Autopilot)

As always, it's important to keep tabs on the competition to ensure you're always offering the best services.

See what your competition is doing right and wrong, and strive for different ways to do things better.

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(and with Less Stress)​

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Better scheduling

Manage your clients and employees all in one system

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Successfully Add Landscape Services to Your Lawn Care Business Today

Adding landscape services to your lawn care business is as easy as following the core steps provided in this article.

Use these simple steps to accomplish things like:

  • The right equipment purchase
  • Hiring the right team for the job
  • Maximizing profits with the right pricing
  • Implementing these new services into your business
  • Successfully selling your new services to existing clients with great marketing

Now, you have the power to successfully implement landscape services into your business today!

Related: 11 Profitable Fall Landscaping Services With No Snow

Originally published June 10, 2022 1:57 PM

Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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