Discovering how to get referrals for pest control businesses is key in expanding reach and long-term growth.
While advertising is still important, referrals have more power due to increased trustworthiness. This is because leads are more likely to trust a friend than an ad.
Also, with a proper referral program in place, referrals can be automatically generated. In turn, they have the ability to offer automatic additional revenue.
Use this article to discover:
If you don’t deliberately ask clients for referrals, then you’ll never get enough to expand your pest control business.
For this reason, it’s crucial to ask for a referral after earning a client’s trust and performing exemplary service. Alternatively, you can also ask for a referral after receiving a compliment.
Here are a few fantastic ways you can earn a client’s trust:
Plus, going the extra mile in exceeding expectations will help in leveling up your services to gain even more referrals.
Use leave-behind to your client’s expectations of value and get more referrals for pest control businesses in the process.
For example, you could leave behind these custom items with your business name, logo, and referral offer clearly printed:
These gifts serve as delightful surprises to remind clients of your services long after you’ve completed services.
Also, by making clients aware of your referral offer, this is another great way to inspire referrals for pest control businesses.
A referral program is crucial in convincing clients to refer your pest control business to their friends and family.
Plus, the best referral programs are typically simple offers. For example, you could offer them $25 off their next service, or even an upsell service.
Keep in mind, you can offer new referred clients an offer too.
Also, remember to include your referral offers on your magnetic business cards. In turn, you can leave it behind at clients’ houses.
In addition, you can further impress clients by over-delivering on the original referral offer.
For instance, you could send them a quick thank you note with a gift card to a local restaurant or store.
Then, you can promise to provide continued discounted services for each additional successful referral.
Manage your clients and employees all in one system
Level up your referral program using the #1 pest control software.
Automate referrals using Service Autopilot to get automated:
Set up triggers within your automations to send an email or text with a referral offer a client sends back a positive survey.
Also, you’ll save countless hours by optimizing daily tasks, such as:
Access limitless rapid, successful, long-term expansion and growth with the best pest control software in the industry.
Solidifying a referral plan can serve as one of the most lucrative ways to automatically win clients and subsequently grow your business.
After identifying which clients are most likely to provide great referrals, you'll begin increasing conversions before you know it.
Remember, clients who already love your pest control services can serve as the best advocates for referrals.
In addition, a great referral plan can help you business:
Leverage these simple steps to implement your own referral program, and you can generate automatic referrals for pest control businesses today!
Originally published Sept 1, 2022 7:00 AM