5 Secrets to 5-Star Pest Control Reviews for Businesses

Published on August 4, 2022

Getting 5-star pest control reviews for your business is one of the top ways to simultaneously expand reach and win clients.

While there are countless ways to market your business, pest control reviews are especially great in that they do the marketing for you.

The two-fold goal behind getting reviews is to receive:

  1. Overall 5-star reviews
  2. Recent 5-star reviews

In this article, you’ll discover the best-kept secrets behind continuously getting 5-star pest control reviews for your business.

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1. How 5-Star Reviews Attract the Most Profitable Clients

Before purchasing, 9 out of 10 consumers read reviews.

Here’s why 5-star reviews are vital to the success and expansion of your pest control business:

  • 62% of consumers say they won’t purchase from brands censoring their online reviews
  • 79% say they trust online reviews just as much as personal recommendations
  • 54% read at least 4 reviews before purchasing
  • 53% expect businesses to quickly respond to negative reviews within one week
    • 1 in 3 have a shorter time frame of 3 days or less
  • 97% that read online reviews also read the business’ responses
  • 8 out of 10 consult online reviews of local businesses
  • Product pages with reviews have an average of 3.5 times more conversions than those without

However, much like positive reviews establish trust, negative reviews have evolved into the #1 factor causing the negative opinion of consumers.

For instance, only 14% of consumers are willing to purchase from businesses with reviews of 2 stars or less. Likewise, 19% will choose another business after reading one bad review.

Great reviews help convert leads:

  • 5-star reviews bury bad reviews
  • Great reviews improve search engine ranking
  • Clients can justify paying more for your services

2. Where to Get Online Reviews

As the leading online review platform, 65% of Google users read reviews directly within the search results.

In other words, creating a Google My Business account is vital to the success and growth of your business.

Plus, here are a few other platforms to focus on for reviews:

Keep in mind, small business listings help to collect reviews, generate leads, and get referrals.

3. How to Win Clients Using These Strategies for Pest Control Reviews

By far, one of the fastest, easiest ways to get amazing reviews is by making it as easy as possible for your happy clients to submit reviews.

While it's important to ask clients for reviews, remember not to harass them about it either.

Take a look at a few instances of when you shouldn’t ask for reviews:

  • Aftering sending an invoice
  • When a mistake has been made
  • Following a complaint or bad review

Additionally, it’s crucial not to ask ALL clients for reviews. Merely ask your happiest clients following:

  • A compliment
  • An outstanding job
  • A raving comment or public shoutout

Here are a few various ways to encourage 5-star pest control reviews for your business:

  • Add links in your email signature for your desired review platforms.
  • Give clients your business card or flyer after receiving a compliment. Then, ask them to submit reviews on the platforms listed on the business card or flyer.
  • Add a CTA (i.e. Call-to-Action) asking for reviews in the places on your website where happy clients navigate towards.
  • Ask for a review by email or text after receiving a positive survey response.

Quick Word of Caution: I don’t recommend incentivizing reviews because of FTC regulations. It can cause legal complications and is typically a moot point since you must incentivize ALL reviews – even the bad ones.

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4. Top Ways to Respond to Pest Control Reviews

Cultivate client relationships, expand reach, maintain a positive reputation, and establish lead authority over the competition – that’s the power of fantastic online reviews.

As a general rule of thumb, online reviews come in 3 categories:

  1. Good
  2. Lukewarm
  3. Bad

Here’s how to respond to each:

Good Reviews With 4-5 Stars

Put together as much information as possible to identify the client.

Within a week or less, thank the client. Then, reinforce your commitment to satisfaction by letting them know you’ll share their feedback with your team.

Every positive review deserves an original response highlighting your high-quality pest control services, keywords, and anything else they need to know about.

Lukewarm Reviews With 2-3 Stars

When possible, respond to lukewarm reviews within 12 hours or less.

Try to identify the client and privately contact them. If you can’t identify the client, then in your public response, provide them with your contact information and ask them to reach out.

Also, in your public response, be sure to empathize with their concerns and ask them to privately contact you with further details.

Remember, never make excuses, deflect responsibility, or make assumptions. Even if you disagree, their experience should be publicly validated.

In addition, this critical feedback is essential in improving your services.

End the response by thanking them for their feedback, and highlight any positive elements mentioned in the review.

Bad Reviews With 1 Star

Since bad reviews hold a lot of weight, it’s especially important to respond to them as soon as possible, or within 12 hours or less.

Try to identify the client, and put together as much information as possible about them and their experience.

In cases where you can’t identify the client, urge them to contact you directly, validate their concerns, and inform them this is not the experience you strive to provide.

Explain that you’ll be addressing their concerns in order to make their services better in the future.

Especially in a public response, you never want to lecture, patronize, attack, or accuse the client – even if you disagree. Be professional and empathize with their poor experience.

Make documentation of all steps you’ve taken to resolve the matter.

Remember, while it’s easy to get emotional about bad reviews, they’re often a great opportunity to make improvements.

Although, it’s still important to try to deescalate the situation by explaining the misunderstanding and thanking the client – even if you believe they’re in the wrong.

In turn, clients may be willing to improve their review if you properly deescalate it.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
Start Automations Tour

5. Automate Your Follow-Up Process for Reviews

Did you know you can use the #1 pest control software to automate your follow-up process for reviews?

With Service Autopilot, you can use automations to send automated surveys to get great reviews.

Simply set a trigger to send follow-up emails asking for reviews whenever a client sends satisfied surveys.

In addition, the best pest control software has the power to:

  • Custom forms
  • Track technicians
  • Automatic invoicing
  • Track assets and chemicals
  • Automatically optimize routes
  • Same-day automated payments
  • Quick estimate creation on-the-go
  • Access client account information from anywhere

When you choose Service Autopilot, there’s no limit to the success and growth you can untap in your pest control business.

Grow Your Pest Control Business... Faster (and with Less Stress)

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

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Win Clients With 5-Star Pest Control Reviews for Your Business

Rather than getting self-defeated by negative reviews, it’s crucial to use them as a source of improvement.

Great reviews help your pest control business in numerous ways:

As always, you can receive continuous 5-star reviews just by keeping clients happy with your high-quality pest control services.

Use these top secrets to getting 5-star pest control reviews for your business now!


Related: The Complete Manual for Pest Control Marketing


Originally published Aug 4, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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