[2019 Update] A Quick Guide to Facebook Ads for Lawn Care: Pt. 1

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This is part 1 of 3 in a series about creating Facebook Ads for Lawn Care.

“I want to get gain bigger profits for my lawn care business… but how?”

This is a common question among lawn care owners, and there’s a simple answer to it:

Facebook advertising is one of the best marketing strategies for lawn care and landscaping businesses right now.

Why?

Because it yields a ridiculously high return on investment (ROI) for local businesses. I’ve seen people get new clients for as little as $4.41 per client.

In this article, you’ll find out how to do two things:

  • Create irresistible Facebook Ads
  • Get new high-quality leads from Facebook… whenever you want

Here’s why you should advertise your lawn care business on Facebook:

1. Everyone – even my Grandmother – is on Facebook

Quite literally, practically everyone is on Facebook. This means it’s your best option to make a move on their clients. It’s the one piece of time they spend that’s public to you.

What I mean is this… you can’t force someone to read your ad in the newspaper, magazine or website.

You can’t even force someone to look at your ad on television… because let’s face it – most of us just leave the room or make commercial breaks “designated” nap, phone, bathroom or food breaks.

Why?

Because, at the end of the day – we just don’t care.

You have to understand that you’re your own advertiser that you’ve been avoiding in your own life.

Almost 66% of the US Population has a Facebook account.

Ball Hunt Action Dog on Lawn

He has his very own Facebook account… and in case you’re wondering – you heard it right!

Even dogs are getting on Facebook because it’s gone that viral.

That means you can reach 2/3rds of your client base… just by getting on Facebook. The only other platform that rivals this is Google Adwords.

Because of the huge population, you can even use Facebook Ads to find and hire new employees.

2. Facebook Knows More About Your Clients than You Do

People post everything on Facebook. All of that stuff is getting hoovered up into a big pile of data… and used to sharpen the “Facebook Advertising Algorithm.”

  • How many of them are in their 30’s, 40’s, or 50’s?
  • Are most of your clients men or women?

Facebook has tools that will tell you the answer to all of these questions and so many more.

3. It’s Easy to Test Your Strategies

Whatever you want to do, there’s a Facebook Campaign that will help you achieve your goals.

You can usually get into a campaign for $5 a day – which means it’s also pretty cheap.

So you better take advantage of it now before your competitors do…

Start with an outstanding Facebook Business Page. Don’t create a profile for your business. Instead, do it the right way – with a Facebook Business Page

A Business Page:

This page will also unlock the Facebook Ads Manager for you. Really quickly, we’ll cover the basics of a great Facebook Page:

Here are 3 Ways to Improve Your Facebook Business Page:

1. Use Your Company Logo as Your Profile Pic

Your logo is going to pop up everywhere you put out an ad, but remember:

Most people will only see a thumbnail image of your logo.

So it needs to be:

  • Noticeable
  • Memorable
  • Clean (no extra text or numbers!)

Nobody will be able to read a phone number on your logo anyway, so just leave it off.

2. Post Regularly

Make sure you are posting to your Facebook Business Page on a regular schedule.

Once or twice a week is a good start:

  • Be consistent.
  • Put up pictures of your latest work.
  • Try to get your fans and clients to react.

The best way to do this is to schedule out your Facebook posts using a tool like Hootsuite or Buffer.

3. Focus on Value

Only 1 in every 5 Facebook posts should sell something to your audience.

If you just go to Facebook to pitch your services all day… everyone will unfollow you. Give your audience value first, and they’ll start buying from you.

Conclusion

Facebook Ads are an excellent profit-booster for your lawn care company.

This article is essential in showing you:

  • Why Facebook Ads matter
  • Good Facebook Ads habits
  • What makes a good Facebook Ad

When your Facebook Ads start working…

they really work. I’ve seen hundreds of new leads in just the first week of an ad.

But first – you gotta build it.


Part 2 coming soon!


 

Patrick Hoffman

Patrick Hoffman

Patrick Hoffman is Marketing Director at Service Autopilot. He specializes in managing marketing campaigns and giving marketing strategies to the Lawn Care, Landscaping, and Cleaning Industries. When he's not writing, he's reading books on marketing, self-improvement, or science fiction.

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