So you’ve seen all of your successful lawn care business competitors, and you’re wondering how they do it…
What’s their SECRET?!
And that’s exactly what we’re going to talk about in this article.
By the end of this article, you’ll know our top 7 lawn care business tips, tricks, and secrets from every successful lawn care business you know.
Grow Your Lawn Care Business... Faster (and with Less Stress)
7. Increase Your Profits by Properly Pricing
SO MANY lawn care owners think they can make more money by beating everyone else on the lowest price - and this could not be farther from the truth.
In actuality, you should be focusing on maximizing your profits for potential future business growth.
About half of all small businesses fail within the first 5 years. In many cases, it’s because they aren’t properly pricing their services.
Rather than striving to be the lowest price, your business should strive to do the best work.
By putting your best foot forward, you’re bringing value to your clients while also proving that you're worth the higher price tag.
As you decide on your price, here are a few factors you should consider:
- Your salary
- Your employees’ salaries
- The cost of your lawn care software
- Your office building (rent, utilities, etc… )
- Transportation (cost of vehicle, gas, insurance, etc… )
In addition to all of these factors, you should also consider the growth of your business.
You should ALWAYS leave enough profit to grow your business for things like marketing expenses, hiring new employees, and upgrading your equipment. Make sure you’re still spending to grow.
Download our FREE pricing calculator below to find out if your pricing is ACTUALLY profitable!
Done for you Estimate Template with built-in Pricing Calculator
6. Don’t Climb Aboard Your Competitors’ Sinking Ships by Copying Them
This is one of the oldest tricks in the books - and it’s also one of the least effective methods of growing your business.
In fact, copying your competitors can actually destroy your business.
By far, pricing is one of the most notorious ways lawn care owners copy their competition.
When they’re first starting out, many new lawn and landscape owners believe the best way to sell more work is by being the cheapest price.
These guys are notoriously known as “lowballers.” Don’t be like them.
By copying your competition’s pricing, you rob yourself of everything that makes your business unique - which is what makes you stand out to your clients.
And if that doesn’t convince you, take a look at these other major reasons why you shouldn’t copy your competition:
- Your competitors are doing it wrong.
- You’re not taking your own costs into account (i.e. labor, equipment, and etc… )
- Your ideal clients care about the VALUE you’re giving them, not how “cheap” you are.
At the end of the day, the best way to gain more clients is by showing them your value. Secondly, you want to set your own prices, so that you can accurately decide on how much profit you want to make.
5. Focus on Your Finances to Find “Profit Holes”
You are NOT alone.
The majority of lawn care business owners struggle with their financials - and it’s killing their businesses.
But the good news?
… Most businesses can still be saved - as long as you start focusing on your financials ASAP.
These are a few reasons most lawn care owners are financially struggling:
- You’re overspending
- You’re not setting your business up for the future
- You don’t want to face the reality that your business is losing money
And guess what?
No business is immune!
Almost every business can find a way to increase their efficiency by at least 2%.
And if 2% seems like a small number, think of it this way: If your landscape business makes $1 million in revenue a year, that’s an extra $20,000 in your bank account!
The first major step towards fixing your financials is simply admitting your business can improve on this front - and ALL businesses can!
Once you admit your business has room for improvement, you can seek counsel from a financial advisor to see where you can be maximizing your spending.
To find out more about how you can improve your financials, listen to this podcast from Jason Cupp (Kolbe Certified Growth Consultant):
4. The Place to SPLURGE: Quality, Reliable, Equipment
Your lawn and landscape crew is only as good as the equipment you’re providing them.
And so, every time a piece of equipment breaks down, you’re losing money.
This is why it’s important that the equipment you're buying for your crew is as reliable and efficient as possible.
First off, you’re probably wondering if you should buy your equipment new or used.
… And, honestly, it’s up to you.
Ideally, everyone wants to purchase new equipment because it’s a safer bet. However, if you’re just starting out, new equipment might not be an option for you.
While buying used equipment can be extremely cost-efficient, if you do it wrong, it can also cost you more money than it’s worth. For this reason, you should NEVER buy equipment that’s been previously used in a business.
Equipment that was used in a business has already lived out eight of its lives - it’s probably best if it goes to a homeowner who won’t put it through the wringer as much.
Your local dealer is the best place to find new and used equipment! Either way, be sure there’s some sort of warranty (especially if it’s used), just in case something goes wrong.
Also, be sure to check out our equipment guides to see some of our favorites!
3. Choose the Right Clients (& Fire Your WORST Ones!)
Obviously, getting new clients is one of your main goals. However, if you accept or keep the wrong clients, you’ll likely end up losing money.
Here are a few signs you’ve got a bad client:
- They’re your least favorite client
- They refuse to yield a single inch
- You’re spending excessive amounts of time on them
- They complain ALL the time and are never happy with your work
- You’re bending over backward to accommodate their every whim
- You’re not earning as much profit on their account as with your other clients
It’s better to find and maintain the RIGHT clients than to waste your time and efforts on the troublemaker clients.
By freeing up the extra time and money you’ve spent with your bad, unprofitable clients, you could be spending it on getting more of the right ones.
With that said, sometimes bad clients can be transformed into profitable ones.
If you decide it’s worth a try, you can adjust their pricing based on the amount of time they’re requiring. Just be sure you’re setting your ground rules before you decide to keep them.
2. Get Your Message in Front of the RIGHT People to Find Great Clients
First off, before you dive headfirst into marketing, you need to identify your ideal client.
By identifying your ideal client, you’re ensuring that your marketing efforts are being spent on the clients that are actually going to make you money.
To identify who they are, think about your favorite client. You know, the client who makes you the most profit and compliments you all the time on your great service.
Then, your goal is to clone your ideal client through your marketing.
Now that you have an ideal client in mind, download and fill out this free client persona template.
And TADA! You’ve just identified your target market.
Keeping your favorite client in mind, these are a few ways you can market to them:
- Create an awesome website
- Utilize organic and paid social media
- Get great online reviews (and fix the bad ones)
- Email marketing (i.e. upsell, cross-sell, leads, etc… )
- Pay-per-click advertising (i.e. Google, Bing, and Yahoo ads)
- Click here for more marketing strategies in our complete lawn care marketing guide!
Bottom line: Your business can’t survive without marketing to the right potential clients.
1. Use a Software that’s Specifically Built for YOU
Growing a business is hard enough - but doing it by yourself? Now, that’s a whole different ball game.
You need a software that’s specifically designed by lawn care owners, for lawn care owners.
… A software that never stops working for you.
… A software that always has your back.
It’s late at night, and all of your crews have already left the office to go home.
You’re spending the night manually routing your jobs for tomorrow—and it’s taking forever.
Imagine what your life would be like if you had software that could automatically do this for you?
Instead of staying late at the office routing your jobs, you can go home to eat dinner with your family - and even tuck your kids into bed at night.
Imagine if you had Service Autopilot to take care of your most time-consuming tasks.
Stop doing everything the hard way, when you could be doing it the easy way.
With the touch of a few buttons, you will…
- Optimize your routing
- Instantly schedule your visits
- Create estimates (even on the field!)
- Update your calendar from anywhere
- Save all of your client information and history in one place
- Automatically sync your accounts with QuickBooks two-way sync
With Service Autopilot, the list of possibilities for your business are absolutely endless.
We even have Automations, where you can:
- Auto-send your invoices
- Auto-charge your clients
- Auto-send your estimate follow-ups
- Create email campaigns with custom conditional paths
… AND so much MORE!
So stop wasting time! Let Service Autopilot help you grow your business beyond your wildest dreams.
The ULTIMATE Secret to Growing a Successful Lawn Care Business…
At the end of the day, the true ultimate secret to growing a successful lawn care business is… YOU.
You have to be willing to make the necessary decisions and leaps of faith that will help you to push past your business’ biggest bottlenecks.
And even though, pushing past those bottlenecks is not going to be easy, I can promise you this… Once you do, you’ll have the ability to soar past your wildest dreams for your business.