How to Create the Best Christmas Light Business Cards

Published on August 19, 2021

Christmas light business cards serve as one of the easiest ways to gain referrals and increase conversions.

Plus, the best Christmas light business cards helps to:

  • Encourage outstanding reviews
  • Establish trustworthiness with clients
  • Keep your business at the top of your clients' minds
  • Show clients you're thinking of them (especially when including a referral offer on it)

Magnetic business cards are an effective strategy for developing automatic referrals.

Although, remember to only hand out business cards after receiving some form of a compliment. Otherwise, distributing your holiday lighting business cards to potentially disgruntled clients could elicit bad reviews.

Likewise, never give your business card to a client after making mistake or receiving some form of a complaint.

In this article, you'll discover some of the most effective ways to develop the perfect Christmas light business cards for growing your business, and beat the competition.

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1. Provide a Referral Offer to Current Clients

In order to create a Christmas light business card that automatically wins clients for you, you’ll need to provide a referral offer to your clients.

By making a referral offer the primary CTA (i.e. Call-to-Action) on your business cards, you can establish an automatic, long-term strategy for winning clients.

Many Christmas light business owners are afraid they can’t afford to provide referral offers. However, you can’t afford not to do so.

After all, clients aren’t likely to refer you if you don’t compensate them and make their efforts feel valued.

Also, keep in mind, the referral offer doesn’t have to be extravagant or complex. Your referral offer can be as simple as a $15 gift card for every successful referral.

Remember, it’s not so much about what you’re offering. It's more important to provide an incentive that’s something of value to show clients gratitude for their referral.

Although, in order to avoid distributing Christmas light business cards to disgruntled clients, remember to only give business cards to your happiest clients after they've:

When you give your business cards to the right clients, you’ll have the power to start automatically winning more clients through referrals.

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Every lead after an estimate is completed
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Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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2. Create Magnetic Christmas Light Business Cards

What did you do with the last business card someone gave you?

As for me, I throw it in my wallet until it’s about ready to burst with receipts and business cards before throwing it away.

However, whenever I get a magnetic business card, my process is different.

Since the magnetic business card is useful to me, I’ll throw it on my fridge and use it to hold my shopping list and notes.

In turn, I’m looking at the same magnetic business cards every day.

When you print your Christmas light business cards on magnets, you’re providing a way for clients to “never lose” your card.

In addition, your clients will be thinking of your business every time they look at their fridge.

This essentially free daily marketing is a great way to increase referrals and conversions.

Since it takes about 6-8 touches to convert a lead into a client, this is also an effective method of gaining additional touches.

3. Showcase Your Social Media Handles and Website

It’s important not to miss out on the huge marketing opportunity to showcase your social media handles and website on your Christmas light business cards.

By the way, if you’re not on social media, or you don’t have a website, then you need to get started on it as soon as possible.

At a minimum, your Christmas light installation business should be on Facebook (and possibly Instagram).

All of your Christmas light business cards should have all of your social media handles listed as well as a link to your amazing website.

Though, if you either don’t have a website or it doesn’t look professional, think about hiring a third party to help you build one.

After all, when you list your social media handles and website on your business cards, you’re telling clients:

  • How to connect with you
  • Where to find out more about you
  • Where to write reviews about your amazing holiday light installation

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4. Make Business Name and Contact Information Easily Visible

Always remember, as you’re designing your Christmas light business cards, it’s important to ensure your name and contact information are easily visible and legible.

Since the primary goal of your business cards is to generate conversions, your cards should be functional and look professional.

For this reason, as you choose font keep it BOLD, yet simple. Additionally, it's important to choose colors that won’t clash or blend in with the background.

Even though it’s easy to get carried away with designing creative business cards, remember that you’re not trying to win an art contest.

While you can’t get completely swept away with creativity, you can still create amazing Christmas light business cards that effectively win you more clients.

5. Include Your Name in Your Christmas Light Business Cards

In order to add an additional personal touch to your Christmas light business cards, it’s a good idea to include the installer or crew leader's name and job title.

In turn, this makes clients feel like a part of your brand, more connected to your business and less likely to forget about your services.

Since it’s more difficult to put a every team member’s name on your cards, you can still include either the business owner's name or crew leader's name on the cards.

As a result of your extra personal touch, you’ll be opening up a free line of open communication. As a result, you can improve client relations to help with retention.

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Use Your Christmas Light Business Cards to Automatically Win More Clients

By taking advantage of these top strategies for developing the perfect Christmas light business cards for your business, you can begin automatically winning referrals in no time.

Likewise, you can use these business cards to find great employees as well.

Plus, when you choose magnetic business cards, you can amplify their effect. After all, clients will be seeing your business everyday on their fridge and will be more likely refer your business.

Distribute your new business cards by:

  • Handing it to someone after a compliment or great review
  • Mailing them to happy clients and neighborhoods you're targeting
  • Completing 9-arounds to the neighboring houses of existing clients
  • Including them in hand-written holiday, anniversary, and thank you cards
  • Using an electronic copy as your cover photo on your business' social media profiles

At last, you can begin creating the perfect Christmas light business cards to establish authority in your area as the leading holiday lighting installer and grow your business today!

Related: 7 Ways to Sell More Work With Christmas Light Flyers

Originally published Aug 19, 2021 7:00 AM, updated Nov 15, 2022 2:33 PM

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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