By identifying your ideal clients, you can get to know your clientbase better to sell more effectively.
To do this, simply answer questions like:
What’s their age?
Are they married or single?
What’s their education level?
What’s their household income?
Do they have kids? If so, how many?
What are some of their challenges or pain points?
What do they do for a living? Do they have spare time?
Remember, details matter, and you’ll increasingly gain insight with more details, which is why it’s important to ask clients questions such as:
What about our pool cleaning business do you love the most?
Why did you choose our pool cleaning business over our competitors?
What do you care most about when choosing a pool cleaning business?
An easy way to get this information is by sending surveys to find out why clients choose your business. Plus, you can easily send these surveys using Service Autopilot Automations.
Also, don’t forget to look for trends and commonalities. For instance, are their specific services, packages, or upsells selling better?
Use this insight in your ads to identify seasonality and beat the competition with your extensive target market insight.
Automations is the #1 way to follow up with clients. If you’re not using it, your business might still be successful - but it won’t grow.
Based on your clients’ responses in the survey, strive to become the solution to their problems.
In other words, look for various ways to problem-solve, and then focus on the solution in your pool cleaning ads.
Are you tired of spending countless hours breaking your back to clean the pool? Are you sick of wasting your precious time trying to keep up with your perpetually dirty, cloudy pool? At [pool cleaning business name], we service your pool on a routine basis to keep its sparkling clear, piercing blue beauty at its finest around the clock.. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate before our availability books up!
3. Create an Urgent and Timely CTA
By creating urgent, timely CTA’s (i.e. Call-to-Action), you can make ads more compelling and increase conversions.
Remember, urgency and timeliness are key to convincing clients to take the next desired action – without it, they won’t feel pressured to convert.
For example, here are a few compelling CTA’s you can use:
Sign up for one of our routine pool cleaning service packages before [insert deadline] and receive XX% off the first service!
Sign up for one of our routine pool cleaning service packages before [insert deadline] and receive a free [insert upsell service] on the first visit!
These CTA’s allow you to create irresistible offers that convince clients to take action so they won’t miss out on your exclusive, limited-time offer.
4. Write Clear and Concise Pool Cleaning Ads
Clear and concise copy in your pool cleaning ads will go a long way in increasing their impact. In other words, deliberate, selective, and precise language void of fluff make the best ads.
Remember, every word in your copywriting needs to have a purpose.
In addition, be sure your ads are accessible to all reading levels. Which means, you’ll need to avoid high-level vocabulary words and stick to words not requiring prior background knowledge or a dictionary.
Take a look at a clear and concise CTA you can use:
Call now at XXX-XXX-XXXX or visit our website to claim your free estimate today!
5. Position Contact Information in an Unmistakable Location
To ensure your contact information is seen, place it in a highly visible location where it’s impossible to miss.
In other words, don’t bury your contact information within the ad. Instead, place it in its own paragraph in a logical location where it can’t be skimmed over.
BONUS: Use These 5 Steps to Write the Most Effective Pool Cleaning Ads
Take a look at how you can combine these 5 steps to write the most effective pool cleaning ads:
At [pool cleaning business name], we pride ourselves in offering high-quality, reliable pool cleaning services. So there’s no risk to you, all of our pool service technicians are properly certified, highly trained, bonded, and insured. Stop breaking your back, wasting countless hours cleaning your pool in an attempt to revive its former sparkling clear, piercing blue glory. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate today! As a bonus, when you sign up before [insert date], you’ll get XX% off the first service! Act quickly before we’re fully booked! [insert webpage link]
At [pool cleaning business name], we pride ourselves in offering high-quality, reliable pool cleaning services. So there’s no risk to you, all of our pool service technicians are properly certified, highly trained, bonded, and insured. Stop breaking your back, wasting countless hours cleaning your pool in an attempt to revive its former sparkling clear, piercing blue glory. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate today! As a bonus, when you sign up before [insert date], you’ll get a free [insert upsell service] on the first visit! Act quickly before we’re fully booked! [insert webpage link]
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Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.
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