One of the best ways to grow your business is by utilizing the best pool service social media strategies.
When you use the right pool service social media tips, you can:
Even though social media use is different from your personal use when you’re promoting a business, the process isn’t as complex as it might seem.
At the end of the day, businesses and individuals share one core thing in common - they post relevant content people about.
Use these pool service social media tips to help you grow your business into a long-lasting success!
When you set pool service social media goals, you’re creating a vision of how you want to grow your online presence.
By tracking your progress, you’ll be able to conquer your goals and stay focused on the right social media strategies.
I recommend creating a data spreadsheet including these main goals:
These are some examples of some goals you might set:
These goals will help you to build a framework to get started. However, you should evaluate your pool service business’ needs and add any additional metrics you need.
After you’ve chosen a social media scheduling tool and have created a spreadsheet, it’s important that you improve your strategies with data tracking.
For this reason, I recommend updating your data on a weekly basis so you can see your progress in real time and improve your strategies.
As a result, good data tracking habits will help you to stay on target for reaching your goals.
Additionally, it’s a great habit to analyze your competitors to snag a sneak peak of their most effective strategies.
In turn, you’ll be able to take some of their most effective pool service social media strategies and find ways to do it even better.
Competitor analysis is a great advantage, so it’s important you analyze what they’re doing to see what is or isn’t working with your target market.
With the wide variety of social media platforms available to you, it’s unrealistic to try to master all of them.
In order to maximize your results, you should choose at least 1 or 2 social media platforms where you can fully designate enough time to optimize it.
While it doesn’t matter how many platforms you choose to utilize, it’s important you ensure you can dedicate enough time to build effective strategies for them.
If you don’t already have any platforms in mind, then take a look at which platforms are the most successful for your main competitors.
In general, this is usually a good indication of where you’ll have great successes.
Pro Tip! Think about hiring an executive assistant to manage your social media accounts for you if you don’t have enough bandwidth and can’t afford to hire a full-time social media manager just yet. Additionally, you can also consider hiring a part-time social media manager or intern.
Many pool service businesses have one of two problems with the strategy:
Both selling and posting relevant content are equally important, which is why you should strive to develop a health balance between the two.
The goal is to provide your ideal clients with relevant content they care about. You want to convert them while also developing a strong relationship with them.
Also, you need to develop a cadence for your posts on each platform.
For instance, on Facebook you’ll want to post 5 to 7 times per week and no more than once a day on Instagram.
Take a look at some examples of relevant posts your ideal clients care about:
When you know about the things your clients care most about, you’ll be able to generate endless pool service social media ideas.
Also, don’t forget to continue watching your top competitors to see what’s working for them and observe to find new ways to engage with your clients.
Giveaways and exclusive offers are a great way to provide deeper value to your clients.
These exclusive gifts help to make your clients feel special, appreciated, and recognized by your pool service business.
As a result, your clients will be more loyal to you and will likely interact with you more on social media posts.
While there are numerous ways you can create great giveaways and exclusive offers, it doesn’t have to be complicated.
Here’s a simple example of the perfect giveaway… Offer a $100 Target gift card to the first 10 people that like, comment, and share your Facebook post.
Here’s a simple example of the perfect exclusive offer… Offer 25% off their next pool cleaning for the first 10 people who sign up for your newest upsell service.
And don’t forget! You should regularly remind your clients of your most exclusive offer - your client referral offer.
Pro Tip! If you want to calculate how much of a budget you have for these offers, you should check your pool service prices and profit goals to ensure your prices are high enough to still meet your goals. You can easily do this in Service Autopilot!
Even though these offers might generate a surge in engagement and sales, it’s important you review the numbers to make sure you can handle the short-term profit loss.
As a pool service business, clients want to see what you're capable of before they buy into your services.
In other words, your clients want to see before and after pictures of your work.
Your new leads want to see proof of what you’re selling, and your existing clients want to know if your upsell services are really worth it.
Plus, you can use pictures to create a deeper connection with your clients in a more meaningful way.
Your most ideal clients want to see pictures of your pool service business in action:
One of the best ways to strengthen your clients’ loyalties to you is by using pictures to help them get to know you better.
In this step, you’ll use the goals you created in step one to help you decide where you need to focus your efforts more - social media ads or organic posts.
More commonly, organic posts are used to cultivate relationships with existing clients while also getting your leads interested.
Oppositely, social media ads are usually used to generate more leads for your pool service business.
Plus, social media ads can help boost your organic posts since it pushes leads to follow your business page.
Your clients are 35% more likely to purchase your services when they see a video instead of a picture.
In other words, short 1 to 3-minute videos are one of the most effective strategies to convert your ideal clients.
You can post your short videos on platforms like these:
These are a few relevant videos your ideal clients care about:
Short videos are a great strategy for introducing yourself while also developing stronger bonds with your clients.
Show your ideal clients how to connect with you online by plugging your pool service social media handles into EVERYTHING…
By simply showing your clients where they can connect with you, you’ll be able to grow your pool service social media accounts.
As you start building your review base, remember to only ask your HAPPIEST CLIENTS for a review.
Even though it might sound like a great idea, people are more likely to write bad reviews than good ones.
As a result, reviews tend to be polarized with either really great or really terrible experiences. This is because they’re both equally passionate with opposite viewpoints.
Additionally, you’ll often notice that your angriest clients write you horrendous reviews, while your happiest clients write you raving ones.
This is why it’s so important to only ask your happiest clients to write a review.
It’s a good idea to ask your happiest clients to write a review when one or more of these things happen:
By selectively asking for reviews in this way, you can help to build a strong foundation of excellent reviews.
Plus, this is a great way to bury your worst reviews with excellent ones.
Also, don’t forget to share your excellent reviews on social media! You can post a screenshot or quote graphic to highlight some of your best reviews.
A Quick Word of Caution: If you decide to offer incentives for writing reviews, then you must provide the same offer to ALL of your clients (even the bad reviews) to avoid legal implications.
Pro Tip! Unfortunately, no matter how much you prepare, bad reviews will happen. Just remember, when you get a bad review to be empathetic to your client’s concerns. Drive the conversation offline and into a private conversation immediately.
When you reply to direct messages in 24 hours or less, you’re showing your ideal clients that you’re a reputable pool service business who care about your clients.
Plus, direct messages can be a huge selling opportunity for you. Oftentimes, leads will send direct messages asking about your services, so you want to be quick to answer.
In your response, provide them with your primary Call-to-Action to give them the next step you want them to take (i.e. fill out a form, call for an estimate, and etc… ).
To make this process easier, I recommend setting up chatbots to send auto-replies.
For example, on Facebook you can include your business hours in your setting and set up auto-replies for when your office is closed.
Utilize chatbot features to maintain a fast response rate and instantly respond to FAQ’s and anything else you need.
Hashtags help to build your social media presence by making your business pages more discoverable.
You can include commonly used, relevant hashtags to help leads find you more easily while also grouping together related campaigns or content.
When it comes to hashtags, it’s best to keep it simple: #dallaspoolservicebusiness, #dallaspoolservice, or #[your city][poolservicebusinessname].
One of the most common mistakes I see pool services businesses make is that their hashtags are too broad.
While having a high search volume is important, it’s more important to remain as specific as possible. This ensures your best leads can more easily find you, which will give you higher quality leads.
As always, take a look at the hashtags that are working well for your competitors to help give you ideas.
The best way to continue to maximize the power of pool service social media strategies, you need to keep current with social media trends and features.
Whether you’re familiar with social media or not, I suggest signing up for social media newsletters to ensure you’re doing everything possible for optimization.
Also, continually evaluate your competitors to see what they’re doing on social media.
Your competitors are a great indicator of what is and isn’t working with your target market, which will help you to generate more effective ideas and strategies.
Manage your clients and employees all in one system
When you know the basics of how businesses use social media to win (and keep!) their clients, social media can become a powerful, cost-effective tool to have under your belt.
Just remember, always stay tuned into what your target audience wants and consistently generate relevant posts your ideal clients care about.
Although hiring a social media manager, photographer, or videographer is a nice amenity, you don’t have to until you hire them to start utilizing social media.
Don’t wait until your budget allows you to hire one or more of these positions.
Start taking advantage of social media TODAY so you can start winning more leads and forming long-lasting relationships with your clients.
Now, you have all the pool service social media strategies to grow your business and surpass your goals!
Related: How to Grow a Pool Service Business
Originally published April 29, 2021 2:46 PM