13 Pool Social Media Tips to Grow Your Business

Published on August 11, 2023

One of the best ways to grow your business is by utilizing the best pool social media strategies.

The top pool social media strategies will help you to:

  • Acquire high-quality leads
  • Build your online presence
  • Utilize short videos to sell more work
  • Cultivate relationships with existing clients
  • Increase your discoverability using hashtags

Use pool social media tips to help you grow your business into a long-lasting success!

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1. Set Pool Social Media Goals

When you set pool social media goals, you’re creating a vision of how you want to grow your online presence.

By tracking your progress, you’ll be able to conquer goals and stay focused on the right strategies.

Consider creating a data spreadsheet including these main goals:

  1. New Facebook likes/followers
  2. Facebook clicks to your website
  3. Facebook interactions

These goals will help build a framework to get started. However, you should evaluate your pool service business’ needs and add any additional metrics you need.

Also, consider using a free social media scheduling tool (e.g. HubSpot or Hootsuite). These tools allow you to schedule posts and view data in one simple platform.

2. Keep Tabs on the Competition

It’s a great habit to analyze the competition to snag a sneak peak of their most effective strategies. 

You’ll want to look at a few things:

  • How often are they posting?
  • What kinds of content are they posting?
  • Which content is getting the most engagement?

In turn, you’ll be able to take some of their most effective pool social media strategies and find ways to do it even better.

Competitor analysis is a great advantage, so it’s important you analyze what they’re doing to see what is/isn’t working with your shared target market.

3. Choose the Best Social Media Platforms for Your Business

You have a top of options when it comes to where you can showcase your pool services on social media.

However, don’t feel like you have to master all of them right away. Instead, focus your efforts on just a few platforms you can easily manage.

While it doesn’t matter how many platforms you use, it’s important to dedicate enough time to build effective strategies for them.

Not sure where to start? Take a look at which platforms are the most successful for your main competitors.

In general, this is a good indication of where you’ll have the most success.Pro Tip! Think about hiring an executive assistant to manage your social media accounts. If you don’t have enough bandwidth or budget to hire a full-time social media manager, then consider an intern or part-time freelancer.

4. Post Relevant Content

Many businesses in this industry make one of these pool social media mistakes:

  1. Selling in ALL pool social media posts (forgetting to add value)
  2. Posting content in ALL pool social media posts (forgetting to sell)

Both selling and posting relevant content are equally important, which is why you should strive to develop a healthy balance between the two.

The goal is to provide your ideal clients with relevant content they care about. You want to convert them while also developing a strong relationship with them.

Also, you need to develop a cadence for your posts on each platform.

For instance, on Facebook, you’ll want to post 5 to 7 times per week and no more than once a day on Instagram.

Here are a few ideas you can use for pool social media content:

  • Giveaways
  • Blogs (if applicable)
  • Company volunteer work
  • Deals and exclusive offers
  • Great reviews and testimonials
  • Promote your client referral offer
  • Company news, events, or milestones
  • Before and after pictures of your best work
  • Pool hacks (e.g. saving water, keeping bugs away, etc… )
  • Introduce new pool service technicians as well as anniversaries
  • Anywhere you’re featured (e.g. news, websites, awards, etc… )

When you know what your clients care most about, you’ll be able to generate endless ideas.

5. Host Giveaways and Exclusive Offers

Giveaways and exclusive offers are a great way to provide your audience with deeper value on social media.

These exclusive gifts help to make your audience feel special, appreciated, and recognized by your pool service business.

As a result, your clients will be more loyal to you and will likely interact with you more on your pool social media posts.

While there are numerous ways you can create great giveaways and exclusive offers, it doesn’t have to be complicated or expensive.

Here’s a simple example of the perfect giveaway: Offer a $10 Starbucks gift card to the first 10 people that like, comment, and share your Facebook post.

Here’s a simple example of the perfect exclusive offer: Offer 25% off their next pool cleaning for the first 10 people who sign up for your newest upsell service.

And don’t forget! You should regularly remind clients of your most exclusive offer—your client referral offer.

Pro Tip! If you want to calculate how much of a budget you have for these offers, check your prices to ensure it’s adequate enough to still meet your goals. You can easily do this in Service Autopilot!

Even though these offers might generate a surge in engagement and sales, it’s important you review the numbers to make sure you can handle the short-term profit loss.

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6. Post Pictures of Your Techs in Action

As a pool service business, clients want to see what you're capable of before they buy into your services. For this reason, before and after pictures are powerful.

Your new leads want to see proof of what you’re selling, and your existing clients want to know if your upsell services are really worth it.

Plus, you can use pictures to create a deeper connection with clients in a more meaningful way by posting pictures of:

  • New employees
  • Employee anniversaries 
  • Employee of the month
  • Before and after pictures of your best work
  • Company events (e.g. Christmas parties, company barbecues, etc.)

7. Utilize Ads and Organic Posts

Simply put, organic posts are used to cultivate relationships with existing clients while also getting your leads interested.

Oppositely, social media ads are usually used to generate more leads for your pool service business.

Plus, social media ads can help boost your organic posts since it pushes leads to follow your business page.

Depending on your goals outlined in step one, you might need to step up your cadence of organic posts or increase your ad spend. 

8. Showcase Your Services With Short Videos

Your clients are 35% more likely to purchase your services when they see a video instead of a picture.

In other words, short 1 to 3-minute pool social media videos are one of the most effective strategies to convert your ideal clients.

You can post your short videos on platforms like these:

  • Youtube
  • Instagram (organic, ads)
  • Facebook (organic, ads)
  • Your pool service website

These are a few relevant videos your ideal clients care about:

  • Client testimonials
  • Your company story
  • Quick advertisements
  • An introduction to your company (e.g. your mission, what your company is all about)

Short videos are a great strategy for introducing your business while also developing stronger bonds with clients.

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9. Plug Your Social Media Handles into EVERYTHING

Show your ideal clients how to connect with you online by plugging your pool service social media handles into EVERYTHING… 

By simply showing your clients where they can connect with you, you’ll be able to grow your pool social media accounts.

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10. Ask Your HAPPIEST CLIENTS to Write a Review

As you start building your client base, remember to only ask your HAPPIEST CLIENTS for a review.

Even though it might sound like a great idea, people are more likely to write bad reviews than good ones.

As a matter of fact, customers are 21% more likely to write a review about a negative experience than a positive one. Yet, 63.6% claim they check reviews before purchasing.

It’s a good idea to ask your happiest clients to write a review when one or more of these things happen:

  • Excellent survey
  • Compliment on your services (or about an employee)
  • Happy comment on social media raving about your services

By selectively asking for reviews in this way, you can help to build a strong foundation of excellent reviews.

Plus, this is a great way to bury your worst reviews with excellent ones.

Also, don’t forget to share your excellent reviews on social media! You can post a screenshot or quote graphic to highlight some of your best reviews.

A Quick Word of Caution: If you decide to offer incentives for writing reviews, then you must provide the same offer to ALL of your clients (even the bad reviews) to avoid legal implications. However, the FTC strongly advises against incentivizing reviews due to potential legal implications.Pro Tip! Unfortunately, no matter how much you prepare, bad reviews will happen. Just remember, when you get a bad review to be empathetic to your client’s concerns. Drive the conversation offline and into a private conversation immediately.

11. Reply to Direct Messages in 24 Hours or Less

When you reply to direct messages within one business day or less, you’re showing leads that you’re a reputable pool service business that cares about your clients.

Plus, direct messages can be a huge selling opportunity for you. Oftentimes, leads will send direct messages asking about your services, so you want to be quick to answer.

In your response, provide them with your primary CTA (i.e. Call-to-Action) to give them the next step you want them to take (e.g. fill out a form, call for an estimate, etc… ).

To make this process easier, consider setting up chatbots to send auto-replies.

For example, on Facebook, you can include your business hours in your settings and set up auto-replies for when your office is closed.

Utilize chatbot features to maintain a fast response rate and instantly respond to FAQs and anything else you need.

12. Build Your Social Media Presence With Hashtags

You can include commonly used, relevant hashtags to help leads find you more easily while also grouping together related campaigns or content.

When it comes to hashtags, it’s best to keep it simple: #dallaspoolservicebusiness, #dallaspoolservice, or #[your city][poolservicebusinessname].

Broad hashtags are one of the most common mistakes pool services businesses make.

While having a high search volume is important, it’s more important to remain as specific as possible. This ensures your best leads can more easily find you, which will give you higher quality leads.

As always, take a look at the hashtags that are working well for the competition to spark ideas.

13. Keep Current With Social Trends and Features

The best way to continue to maximize the power of pool social media strategies is to keep current with social media trends and features.

Whether you’re familiar with social media or not, consider signing up for social media newsletters to ensure you’re doing everything possible for optimization.

Use These Pool Service Social Media Tips to Start Growing Your Business

When you know the basics of how businesses use pool social media to win (and keep!) clients, you can stay on the path to optimal scalability.

Now, you know how to utilize the top expert pool social media strategies by:

  • Creating relevant, shareable content
  • Staying tuned into your audience’s interests
  • Tracking metrics to improve social strategies

Although hiring a social media manager, photographer, or videographer is a nice amenity, you don’t have to until you hire them to start utilizing social media.

Don’t wait until your budget allows you to hire one or more of these positions.

Start taking advantage of pool social media TODAY, and you can start increasing conversions while forming long-lasting relationships with clients

Related: 5 Pool Industry Trends to Make a Splash in 2024

Originally published April 29, 2021 2:46 PM updated on August 11, 2023 1:06PM

Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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