How to Grow a Pool Service Business

Published on November 3, 2020

You may be thinking - I need to know how to grow my pool business.  It might seem overwhelming with all of the entrepreneurial resources out there.

However, this article condenses all of those resources into one simple, easy-to-follow guide.

So if you’re thinking ”I need to know how to grow my pool service business,” use this guide to:

  • Increase your profits
  • Conquer (and surpass) your goals
  • Streamline your everyday processes
  • Keep your clients happy (and get referrals)
  • Become a pro at marketing your pool business
  • Win access to the best growth resources around

Achieve all  these accomplishments and more using this guide!

When you follow the advice in this article, you’ll start growing your pool service business before you know it.

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Properly Price Your Pool Services for Maximum Profits

There’s no point in owning a pool business if you’re consistently breaking even… or even worse,  you’re losing money.

For this reason, it’s important that you properly price your pool services so you can maximize your profits.

As you calculate your pool service prices, don’t forget to account for profits for growth too!

Many times, pool service business owners account for profits, but they don’t realize they should actually account for double profits to have room to grow.

Oftentimes, business owners are afraid of pricing themselves out of the market; however, that’s simply not the case.

Did you know that 86% of buyers will pay more for a better customer experience?

Businesses that prioritize customer experience have a revenue increase of 4-8% higher than their competitor. Yep, people are willing to spend MORE for good customer service! 

When you provide high-quality services, you’ll attract the right clients and weed out the incompatible ones.

Your high-quality services are the best way to justify your higher prices to your clients.

After all, your clients hire you because you’re the best - not the cheapest.

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Set Your Pool Service Business Up for Success With the Right Goals

By setting achievable goals, you can increase your pool business’ potential to grow faster than ever before.

When you set the right goals, you can:

  • Win more clients
  • Increase your revenue
  • Improve your marketing
  • Find and fix your bottlenecks

And more!

As long as your goals are achievable, specific, and actionable, then you’re off to a great start.

Your goals will help you to evaluate the growth and success of your pool service business, so you can continue to consistently succeed.

Click here to steal our list of annual goals for businesses.

Create Processes for Your Everyday Tasks

We each have a process in place for our everyday lives, even if we don’t realize it. Think about it… 

When you get up in the morning, what’s the first thing you do?... What about after that?... And after that?... 

For me, I check my phone for any new notifications, brush my teeth, and then I grab my caffeinated-to-perfection coffee or tea.

Here’s my point: If YOU have a daily routine, then it only makes sense that your pool service business has a routine as well.

Think about it this way, what are the most important tasks in your pool business that you want your employees to focus on FIRST?

Start everyday processes for things like:

  • Morning clock-in routines: ensuring you and your employees have everything needed for a successful day
  • Customer feedback: best practices for relaying customer feedback from the field
  • End of day clock-out routines: a checklist for closing out the day and preparing for the next scheduled day
  • Routines for sick call-ins or vacation time: you want to make sure you’re adequately staffed for all scheduled appointments

And we could keep on going.

While this might be overwhelming for a new pool service business, I recommend you start off by creating your most important routines first as you need them.

And if you don’t have any pool service employees yet, then I recommend you create your routines on an as-needed basis and update or add to it as you start hiring.

Keep Your Pool Clients HAPPY

When your pool clients are happy they’re way more likely to refer you to their friends and family.

 Referral marketing is a powerful form of word-of-mouth marketing. Did you know that 92% of consumers trust referrals from people they know?

In order to keep your clients happy, you need to focus on things like:

  • Quickly addressing any customer feedback (negative and positive)
  • Fulfilling your satisfaction guarantee
  • Regularly asking for client feedback via survey
  • Getting to know your customers and work on building a relationship
  • Dealing with problem employees you’re receiving complaints about

This list could go on for what might seem to be forever.

The point is this: For most clients, it doesn’t take much to make them happy. Do the job you were hired to do to the best of your ability, and listen to their questions and concerns.

And when your client gives you a compliment, give them your business card!

Tell your amazing pool client about your referral program, and let them know they’ll be rewarded for every successful referral they send your way.

Sell more work with these pool service business cards!

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Start Marketing Your Pool Service Business

If you’re looking to build your online presence, then marketing is the answer for growing your pool service business.

You can easily begin marketing by placing ads on Facebook and Google to increase your reach and begin winning more pool clients. You will want to make sure you’re keeping the ads local, so you attract the right customers in your area!

Additionally, your website is pretty important too.

While you may not have the bandwidth to begin creating consistent content (i.e. videos and blogs), you can focus on a few keywords throughout your webpages.

If you’re new to SEO (search engine optimization), check out the free Google Keyword Planner to find the right keywords for your website.

Lastly, as you begin marketing your pool service business, remember to focus on organic social media posts too.

At some point or another, most potential clients will look you up on social media, so it’s important you’re building a consistent social media presence.

Bottom line: Just by focusing your marketing efforts on Facebook and Google ads, your website, and your organic social media posts, you’re well on your way to building a healthy marketing routine!

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Dive into the Best Growth-Focused Resources

Even the most experienced marketing specialists and entrepreneurs need to constantly educate themselves.

After all, you’ll never get better at something if you stop learning.

Stay tuned into the latest marketing trends and consistently try to get better at various entrepreneurial skills.

At Service Autopilot, we offer a lot of free tools for all field service business owners… 

Service Autopilot Blog

We release new blogs every week! We give you advice for things like marketing, pricing, pushing past bottlenecks, winning clients, and more.

These blogs are great for any business owner at any experience level that’s looking to grow and get better.

Service Autopilot YouTube Channel

Our YouTube channel is full of videos that show you new ways to use Service Autopilot. Plus, we release videos of our new software releases on our YouTube channel too.

Whether you’re a Service Autopilot Member, or you’re thinking of becoming one, this channel is a very useful resource for you.

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Grow Your Pool Service Business into a Long-Lasting Success

In order to grow your pool service business, you have to consistently try new strategies and educate yourself on everything - even the things you think you’re a pro at.

Growing a pool business can seem intimidating, but it doesn’t have to be. Start small and then gradually continue to expand on your marketing strategies where possible.

When you follow the advice in this article, you start growing your pool service business beyond your wildest dreams in no time at all!


Related: The 5 Biggest Mistakes in the Pool Service Business


Originally published November 3, 2020 7:00 AM, Updated May 3, 2022

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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