Before converting into a client, most clients look at your reviews, which is why you NEED to know how to get 5-star reviews for your cleaning business.
Even when you utilize the best marketing strategies, 5-star reviews are one of the best ways to win more clients because they speak for themselves by marketing your business for you.
When your clients are thrilled with your work, they'll tell everyone: friends, family, and neighbors. They might even shower you with praise on social media or leave you a sparkling online review.
Online reviews serve as free advertising, giving your cleaning business greater exposure and helping you mop the floor with your competition.
Increase your sales by getting more leads and clients
Make more money by upselling services to current clients
Save money on marketing and advertising with these effective templates
Drop the low-hanging fruit in your business by getting more profitable clients
Did you know that nearly 90% of consumers read online reviews before purchasing? Plus, 39% do so on a regular basis.
This means consumers read online reviews because they trust it:
On the flip side, negative online reviews are now #1 factor that causes consumers to form negative opinions about businesses.
Clients are going to review your business whether you like it or not — and whether they like your business or not.
It’s crucial to do everything in your power to make sure your clients want to give you great online reviews.
The more 5-star reviews you have, the higher your overall rating will be. Your business will also appear higher on the page when people search for cleaning services on Google or Bing.
A bunch of 5-star reviews can also remove the effects of any negative reviews.
When it comes to online reviews, location is just as important as quality.
These are the primary places to get reviews for your cleaning business:
Also, keep in mind that small business listings are another great place to get reviews, generate leads, and win referrals.
At a minimum, list your cleaning business in these places:
In the cleaning industry, you have perhaps one of the best chances to get more 5-star reviews than many other types of service business owners.
Not only do you service your clients on a regular basis, but you also work inside their homes, which gives them a unique opportunity to get to know both you and your work.
Your goal is to only ask your happiest cleaning clients to write you a review. However, don't nag them about it either.
While you should feel confident in asking your clients for reviews, it’s important to do it at the right time. Don’t ask all your clients for reviews at the same time - and NEVER ask when you're sending them the bill.
Always remember, you're not going to be able to get all of your reviews at once. It WILL take time to win quality 5-star reviews for your cleaning business.
Use these 5 pro tips to win 5-star reviews for your cleaning business:
Manage your clients and employees all in one system
In order to solidify your outstanding reputation online, you need to respond to all of your reviews.
Plus, your reviews are a great way to build customer relationships, maintain your reputation, and prove to your clients your the best option for trusted, high-quality cleaning services.
Your reviews will come in three categories:
These are some tips for responding to each type of review:
Advertising can take up a big chunk of your budget — especially if you’re just starting out — and glowing digital referrals can help you acquire new customers. For free.
However, don't get too discouraged by negative reviews when you get them. Use your bad reviews as a way to improve your cleaning services and make your clients happy.
Once you wow your new clients, they can become repeat customers who leave you more 5-star reviews and send more new clients your way.
Originally published Sept 19, 2017 6:00 AM, updated June 15, 2021 7:27 AM
Tags: Business Operation