As your business grows, it's important you find sustainable ways to consistently win more clients. Cleaning business cards are one of the best ways to automatically win more clients.
When you first started your cleaning business, finding clients was probably relatively easy. You could clean for friends, family, co-workers, friends of friends… The world was your oyster, and you thought the clients would keep on coming.
Now, you’ve been in business for a while, and you’re realizing that finding more clients can be challenging.
If you’re currently looking for more growth, let’s take a look at how cleaning business cards can help you win more clients.
In the cleaning business, you have the benefit of actually knowing your clients. And so, when you leave something behind (like a business card), your clients are WAY more likely to read it.
Use your relationship with your existing clients to your advantage to get more clients.
Leave a business card after you’ve recently…
DON’T leave a business card after you’ve recently…
Now, that you know when you should and shouldn’t leave your cleaning business card, let’s find out how you can use them to get you more cleaning clients:
Arguably, a referral offer is probably one of the most lucrative things you can put on your cleaning business cards.
After all, what better way to get your happiest cleaning clients to refer you to friends and family than by giving them a referral offer?
By giving your clients a Call-to-Action (CTA), they automatically know what you want them to do next as well as how they're going to benefit from it.
There are cleaning business owners that are afraid to include referrals offers because they think they can't afford to provide it. However, you can't afford not to provide a referral offer.
After all, clients want to know what's in it for them by referring your cleaning business.
Plus, your referral offer doesn't have to be complicated. You can offer something as simple as a $15 gift card or $15 off their next cleaning services for every successful referral they send your way.
Though, keep in mind, you should be selective about who you give your cleaning business card to. Always give your card to your happiest clients once your client gives you a:
Pro Tip! If you want to take it a step further, you can also include a new client bonus as well. This might help convert leads that might be hesitant about trying you out. Also, be sure you put your referral offer in a visible place on the front of your cleaning business cards.
The last time you got a cleaning business card, what did you do with it?
As for me, I throw it in my wallet, and it stays there until then next time I clean out my wallet once it's bursting at the seams.
However, when I get a magnetic business card, I put it on my fridge and use it to hold my shopping list and notes. In turn, I see the same magnetic business cards EVERY day.
When you print magnetic cleaning business cards, you're providing your clients with the ability to never lose your card again. As a result, every time your clients go to open their fridge, they'll be thinking of your cleaning business.
Not only is this basically FREE everyday marketing, but it will help you to start automatically winning clients through referrals too.
Plus, since it takes 6-8 touches to convert a lead into a client, your cleaning business cards are a great way to get new touches.
Many times cleaning business owners forget to share their social media handles and website on their business cards.
Since everyone wants to stay connected online, it's important you don't miss the opportunity to connect with your clients in whatever ways possible. Which means, if you're not already on social media, then you need to start now. At the very least, you should be on Facebook (and possibly Instagram).
Plus, in addition to sharing your social media handles, you should also share your website too.
When you share your social media handles and website, you're telling your clients things like:
Don't miss out on the opportunity to connect with your clients in whatever ways you can.
By sharing your social media handles and website on your cleaning business cards, you can increase your website traffic, grow your social media presence, and win more clients - all simultaneously.
When you design your cleaning business cards, make sure your print is easily readable. Keep in mind, your main goal is to create professional-looking cleaning business cards that are visually pleasing.
Always remember, that while your business cards can look creative and pretty, that's not the main goal. After all, your business cards are pointless if they're not functional and don't sell.
As you choose your font, be sure to select something that's BOLD and simple.
Also, it's important to find the right color balance for your font too. While you don't want clashing colors, you also don't want to choose a color that blends in with the background too much.
Don't forget your main goal... Your cleaning business cards aren't here to win an art contest, but they are here to win clients.
While you can't go overboard with an elaborate cleaning business card design, you can still create amazing-looking business cards that win your more cleaning clients.
When you add your name to your cleaning business cards, you're adding an extra personal touch. In order to make your clients feel more a part of your cleaning business, I suggest adding either your name (the business owner) or your cleaner's name.
If you use the same cleaner(s) for your recurring jobs, then it makes sense to use your cleaner's name. However, if you don't assign your cleaner's to specific houses, then you'll want to include your name (the cleaning business owner) instead.
By including a name to your cleaning business card, you're providing a more open, personable stream of communication between you and your clients.
Plus, this type of connection can help improve your client retention and build positive client relationships.
Keep in mind, no matter who you choose to add to your cleaning business cards, you need to include the job title.
Though, there are countless ways to distribute your cleaning business cards, these are among some of my favorite ideas...
While these are only a few of the many ways you can distribute your cleaning business cards, you should always strive think outside of the box to come up with your own ideas too. After all, the best way to stand out from your competitors is by having unique ideas!
Bottom Line: The more unique you make your cleaning business, the more memorable you'll be... And the more memorable you are, the more likely potential clients will remember you the next time they want their house cleaned!
Manage your clients and employees all in one system
By far, your cleaning business cards are one of the most cost-effective, sustainable ways to start automatically winning more clients for your business.
I promise, when take advantage of the nuggets of wisdom give to you in this article, you'll have the power to start growing your cleaning business as soon as today.
Plus, in addition to helping you automatically win more clients, your cleaning business cards will also help you to find amazing cleaners too!
At the end of the day, your cleaning business cards are one of the best ways to start marketing your business with a positive and professional reputation.
Originally published Oct 3, 2019 7:00 AM, updated July 19, 2019 12:29 PM
Tags: Business Operation