... with business cards!
When you first started your cleaning business, finding clients was probably relatively easy.
You could clean for friends, family, co-workers, friends of friends… the world was your oyster and you thought you’d just keep building clientele this way.
But now that you’ve been in business for a while, you’re realizing that finding more clients can be challenging.
If you’re currently looking for more growth, let’s take a look at how business cards can actually help you find more clients.
As a cleaner, you have the benefit of actually knowing your clients. And so, when you leave something behind (like a business card), your clients are WAY more likely to read it.
Use your relationship with your existing clients to your advantage to get more clients.
Leave a business card after you’ve recently…
- Received a great review
- Received a verbal or written complement
- Done an outstanding job
DON’T leave a business card after you’ve recently…
- Received a negative review
- Received a verbal or written complaint
- Made a mistake
- Apologized for an error
Now, that you know when you should and shouldn’t leave a business card, let’s find out how you can use them to get you more cleaning clients:
5. Make Your Name & Contact Information Clearly Visible
While this might seem simple enough, it’s a mistake many companies make.
Your business’ name should be stated loud and proud on the front of your business cards.
Additionally, you should consider only using plain, legible font in print (not cursive) in large type. Also, try to avoid neon and other hard-to-read colors.
Bottom line: You want your cards to be legible for everyone.
That means, any and all information on your business cards needs to be easy to read.
A big rookie mistake is using “pretty” font and “pretty” colors… rather than using fonts and colors everyone can read.
So do yourself a big favor, and use the card’s design - not the important text - to jazz it up.
4. Include Your Social Media & Website
Most people think all you need on a business card is your business name and contact information.
However, if you have social media (and it’s somewhat established) and a nice, “clean” looking website, you should advertise it on your cards.
Add your website address to the card, as well as social media icons for the sites where your business has a good presence such as Facebook, Instagram, Twitter, etc.
Not only is it a great way for you to look professional and gain credibility, but it can also grow your social media presence and drive more traffic to your website.
8 Steps to Effectively Advertise on Facebook (with video instruction)
3. Add Your Cleaners’ Names to Each Card
Every cleaner on your team should have their own business card.
In other words, the design can be the same, but EVERY cleaner should have a business card with their name and title on it.
As a result, this increases personalization and allows you to track which of your cleaners is bringing in more clients. Knowing that, you can plan for raises and contests.
In turn, it will hopefully make your other cleaners want to compete and start selling more.
2. Define Your Cleaning Services
Whether you do residential, commercial, or both types of cleaning, you should list it on your card.
The more specific you are with your cleaning business cards, the more likely you are to get higher-quality leads.
Consequently, you’re not as likely to waste your time on the wrong leads when clients start referring you to their friends and family.
In addition, you can also include any specialties your cleaning business does, too. For example
1. Include a Referral Bonus
Arguably, this is probably the most lucrative thing you can place on your cleaning business cards.
What better way to get your happiest cleaning clients to refer you to friends and family than by giving them a bonus?
And if you want to pull out all the stops and go ALL OUT, you can also include a new client bonus as well. This might help convert leads that might be hesitant about trying you out.
Be sure you place this referral and/or referred client bonus on the front of your cards.
Bonus Tips!
Have your team conduct 5-arounds. This is where they drop their business cards off at the 5 closest houses (or if you’re in commercial cleaning - businesses) to their jobs. Also, you can try mailing them to current or future areas you want to expand in.
Conclusion
For many different reasons, business cards are a fantastic way to gain more clients.
… they’re a great way to get your current clients to refer you to their friends and family.
… they feel more personalized than flyers and door hangers.
… they’re super easy to keep in your pocket and drop off at your happiest clients’ houses (or businesses, if you’re in commercial cleaning).
At the end of the day, business cards for your cleaning business can be extremely lucrative. Download your free cleaning business card templates today, and check it out for yourself!
Related: 15 Ideas to Amaze Your New Cleaning Clients
Originally published Oct 3, 2019 7:00 AM
