How to Write Best-Selling Cleaning Ads

Explore how to write best-selling cleaning ads for your business so you can begin winning high-quality lead conversions.

Some business owners have an incorrect preconceived notion that they need to be a marketing specialist or professional copywriter to write effective cleaning ads.

However, even without experience, you can begin writing effective copy for your cleaning ads using a few basic principles. In turn, you won’t have to hire a writer before your budget allows.

Don’t make the same mistake some cleaning business owners make and miss the valuable opportunity to win leads with your cleaning ads.

By the end of this article, you’ll be able to take advantage of the top 5 principles for writing best-selling cleaning ads.

These principles are easy to implement, and anyone can start using them right away!

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1. Identify Your Ideal Clients

One of the best ways to write best-selling cleaning ads is by identifying your ideal clients. In turn, knowing your ideal clients allows you to write the most effective copy.

Identify your ideal clients by thinking of your favorite client when answering questions such as:

• What’s their age?
• Are they married or single?
• What’s their education level?
• What’s their household income?
• Do they have kids? If so, how many?
• What are some of their challenges or pain points?
• What do they do for a living? Do they have any spare time?

The main key to maximizing the effectiveness of your cleaning ads lies within the details. Which means, increased specificity provides more insight, which increases effectiveness.

In addition, you can send surveys to discover what clients love most about your business (you can easily do this using Service Autopilot).

For instance, take a look at a few survey questions you can ask:

• What about our cleaning business do you love the most?
• Why did you choose our cleaning business over our competitors?
• What do you care more about when choosing a cleaning business?

These survey results will help provide additional insight into your favorite clients.

Watch for commonalities or trends in the responses. For example, are there cleaning packages, specific services, or upsells that sell best?

Plus, these insights can help you determine exact selling season dates, which allows you to increase conversions and beat the competition.

Take advantage of the insight you’ve gained from your ideal clients to create the most effective cleaning ads possible.

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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2. Prioritize Problems and Solutions

The insight you’ve gained from identifying your ideal client can be used to pinpoint any problems and solutions they face.

For instance, what everyday problems do your cleaning services solve for your clients?

Use the survey responses you collected in the previous step to identify their problems and solutions.

Here’s a quick example of how you can incorporate client problems and solutions into your cleaning ads:

• Are you tired of spending countless hours breaking your back to clean the house? Are you sick of wasting your precious spare time trying to keep up with your perpetually dirty house? At [cleaning business name], we service your house on a routine basis. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate!

3. Create an Urgent and Timely CTA

In order to increase the chances of leads completing your CTA (i.e. Call-to-Action), your CTAs need to be urgent and timely.

After all, without a sense of urgency or timeliness, leads won’t feel a need to follow through with the desired CTA.

Take a look at a few examples of simple CTAs having a sense of urgency and timeliness:

• Sign up for one of our routine cleaning service packages before [insert deadline] and receive XX% off your first service!
• Sign up for one of our routine cleaning service packages before [insert deadline] and receive a free [insert upsell service] on your first visit!

As a result of using these two simple elements, you can create an irresistible offer clients can’t refuse and improve your CTAs just by incorporating.

In turn, clients will feel the need to quickly take action out of fear of missing out on your exclusive, limited offer.

4. Keep Your Cleaning Ads Clear and Concise

In order to create the best cleaning ads possible, it’s important to keep your copy clear and concise.

Which means, it’s important to be deliberate, selective, and precise in your language - avoiding the use of any fluff in your copy.

Keep in mind, every word in your ad copy needs to hold a purpose, and the copy must be accessible to everyone at all reading levels.

For this reason, you should avoid high-level vocabulary words. Instead, write something which is simple and easy to understand without a dictionary or prior background knowledge.

For example, here’s a clear and concise CTA for a cleaning ad you can use:

• Call now at XXX-XXX-XXXX or visit our website to claim your free estimate!

5. Place Contact Information in a Highly Visible Location

Finally, it’s important to place contact information in a highly visible location where it can’t be missed or glanced over.

Which means, you don't want to bury your contact information within your cleaning ads.

For instance, putting your contact information at the end of the ad in its own paragraph serves as a logical, unmistakable location.

This way, anyone skimming the ad knows how to reach out to you.

BONUS: Combine These Key Principles to Create Great Cleaning Ads

Combining the key principles in this article, take a look at a few examples of effective copy for cleaning ads you can begin using:

• At [cleaning business name], we pride ourselves in offering high-quality, reliable house cleaning services. So there’s no risk to you, all of our cleaners are highly trained, insured, and bonded. Stop breaking your back, wasting countless hours cleaning your house. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate! As a bonus, when you sign up before [insert date], you’ll get XX% off your first service! [insert webpage link]
• Are you tired of spending countless hours breaking your back to clean the house? Are you sick of wasting your precious spare time trying to keep up with your perpetually dirty house? At [cleaning business name], we service your house on a routine basis. Services start at just $XX! Call now at XXX-XXX-XXXX or visit our website to claim your free estimate! As a bonus, when you sign up before [insert date], you’ll receive a free [insert upsell service] on your first visit! [insert webpage link]

After combining these basic principles together, you’re ready to create your own highly effective cleaning ads!

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Write the Most Effective Cleaning Ads for Your Business

While writing effective copy for cleaning ads might seem a bit intimidating, these key principles simplify the process.

Don’t miss out on any more opportunities to grow and expand your cleaning business using cleaning ads.

Using these top principles, you can write cleaning ads that win high-quality leads and increase conversions today!

Related: How to Create Google Ads for Cleaning Businesses

Originally published Dec 23, 2021 7:00 AM