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The Pros and Cons of Offering Green Cleaning Services

Published on November 18, 2021

Whether you’re just getting started, or you’re an established business thinking about adding green cleaning services, this article will help you decide if it’s right for you.

Over the years, the green movement has persuaded many businesses and consumers to incorporate more environmentally conscious decisions.

Use this article to consider all of the pros and cons and help you decide if eco-friendly services are right for you.

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Pros of Offering Green Cleaning Services

First, it’s important to consider all of the pros of adding eco-friendly services to your business.

Consider all of these factors, and determine how they apply to your business:

1. Protects the Environment

Green cleaning products help protect the environment because they don’t contain chemicals that cause air or water pollution, which reduces your carbon footprint.

In addition, since green cleaning supplies don’t contain hazardous chemicals, it poses fewer health risks to children, adults, and animals.

Plus, these products typically use recycled or recyclable packaging.

2. Gives Clients More Cleaning Service Options

Since consumers have become increasingly environmentally conscious, it’s important to offer them more cleaning service options.

3. It’s Easy to Get Started

Green cleaning requires minimal startup costs, and so it’s easy to get started. In fact, green cleaning supplies are, on average, more affordable than traditional cleaning supplies.

Despite the common misconception that green cleaning products are more expensive, they’re actually less expensive in 5 out of 7 product categories.

4. Allows You to Grow and Hire More Cleaners

Adding green cleaning services to your business serves as an opportunity to grow and hire more cleaners.

5. It’s Marketable for Residential and Commercial

Whether you have residential or commercial accounts (or both), green cleaning services are marketable to both types or accounts!

In fact, adding these cleaning services can open the door for an expanded, untapped market.

Cons of Offering Green Cleaning Services

Despite all of the pros of adding green cleaning services to your business, there are some cons to consider.

Take a look at the following factors and decide how they apply to your cleaning business:

1. Green Cleaning Supplies Need to Be Purchased

Obviously, with new cleaning services being offered, there will be new cleaning supplies needing to be purchased.

In turn, you’ll have to research and decide on the new green cleaning products you’ll be purchasing (or making in-house).

2. Requires Knowledge of Green Cleaning Services

Even if you’ve been in the cleaning industry for years, you’ll need to relearn everything for green cleaning.

In addition to finding the right products, you’ll also have to adapt and relearn how to perform certain cleaning services using the new green cleaning products.

After all, green cleaning products are going to work differently than traditional cleaning products.

Plus, you’ll have to explore how to create certain green cleaning solutions in-house.

3. Green Cleaning Products Can Take Longer

While green cleaning products can be used with less caution, they can take longer to clean because they’re usually not as strong.

As a result, you’ll have to adapt and find new techniques and products that work well for you.

4. Beware of Greenwashing Marketing Tactics on Products

In the midst of great green cleaning products, it’s important to be aware of the unethical greenwashing marketing tactics used by many companies.

In other words, watch out for companies claiming to be green when they’re not. Pay attention to the greenwashing signs to spot what’s legit and what’s not.

5. Thoroughly Research ALL Products Before Purchasing

Green cleaning product manufacturers are only legally required by the EPA (i.e. US Environmental Protection Agency) to list ingredients either active disinfectants or are potentially harmful.

For this reason, it’s important to thoroughly research ALL products before making the decision to purchase.

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Decide Whether Green Cleaning Services Are Right for Your Business

Remember, the pros and cons provided can help you decide if green cleaning services are right for you. However, it’s important to consider your local target market’s needs too.

Furthermore, depending on what your ideal clients want, green cleaning services may or may not be the right fit for your cleaning business.

At last, you have everything needed to decide whether green cleaning services are ideal for your business!

Related: How to Start a Cleaning Business

Originally published Nov 18, 2021 7:00 AM

Alyssa Sanders

Alyssa is the Team Lead of Creative Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

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