Whether you’re just getting started, or you’re an established business thinking about adding green cleaning services, this article will help you decide if it’s right for you.
Over the years, the green movement has persuaded many businesses and consumers to incorporate more environmentally conscious decisions.
Use this article to consider all of the pros and cons and help you decide if eco-friendly services are right for you.
First, it’s important to consider all of the pros of adding eco-friendly services to your business.
Consider all of these factors, and determine how they apply to your business:
In addition, since green cleaning supplies don’t contain hazardous chemicals, it poses fewer health risks to children, adults, and animals.
Plus, these products typically use recycled or recyclable packaging.
Despite the common misconception that green cleaning products are more expensive, they’re actually less expensive in 5 out of 7 product categories.
In fact, adding these cleaning services can open the door for an expanded, untapped market.
Despite all of the pros of adding green cleaning services to your business, there are some cons to consider.
Take a look at the following factors and decide how they apply to your cleaning business:
Obviously, with new cleaning services being offered, there will be new cleaning supplies needing to be purchased.
In turn, you’ll have to research and decide on the new green cleaning products you’ll be purchasing (or making in-house).
Even if you’ve been in the cleaning industry for years, you’ll need to relearn everything for green cleaning.
In addition to finding the right products, you’ll also have to adapt and relearn how to perform certain cleaning services using the new green cleaning products.
After all, green cleaning products are going to work differently than traditional cleaning products.
Plus, you’ll have to explore how to create certain green cleaning solutions in-house.
While green cleaning products can be used with less caution, they can take longer to clean because they’re usually not as strong.
As a result, you’ll have to adapt and find new techniques and products that work well for you.
In the midst of great green cleaning products, it’s important to be aware of the unethical greenwashing marketing tactics used by many companies.
In other words, watch out for companies claiming to be green when they’re not. Pay attention to the greenwashing signs to spot what’s legit and what’s not.
Green cleaning product manufacturers are only legally required by the EPA (i.e. US Environmental Protection Agency) to list ingredients either active disinfectants or are potentially harmful.
For this reason, it’s important to thoroughly research ALL products before making the decision to purchase.
Manage your clients and employees all in one system
Remember, the pros and cons provided can help you decide if green cleaning services are right for you. However, it’s important to consider your local target market’s needs too.
Furthermore, depending on what your ideal clients want, green cleaning services may or may not be the right fit for your cleaning business.
At last, you have everything needed to decide whether green cleaning services are ideal for your business!
Related: How to Start a Cleaning Business
Originally published Nov 18, 2021 7:00 AM