5 Leading Christmas Light Business Hiring Tips

Whether you’re looking for Christmas light business hiring tips for your dual lawn and holiday light business, or you’re just looking for seasonal help, it’s important to know where to start.

In this article, you’ll explore the top Christmas light business hiring tips so you can:

• Win over the top local talent
• Confidently hire exactly who you need
• Use top expert hiring insights to streamline the interview process

Use these proven expert strategies in order to excel in Christmas light business hiring this holiday season!

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1. Properly Utilize Job Boards

In order to utilize the best Christmas light business hiring strategies, it’s important to choose the right job boards for your open positions.

Take a look at the top 5 job boards of 2023:

• Indeed
• LinkedIn
• ZipRecruiter
• Career Builder
• Google for Jobs

By publishing your job vacancies on the latest leading job boards, you can maximize your job listings and ensure they reach the right candidates.

Next, it’s important to pay attention to the credentials you’re requiring in your job description. In order to do this, provide candidates with a list of qualification requirements and preferences.

For example, these are a few requirements and preferences you can provide:

• Requirements:
  • Current driver’s license, software experience (or tech savvy), etc.
• Preferences:
  • Bilingual, current driver’s license, 1 year of lawn care experience, etc.

Likewise, it’s important to include your hard and soft skills:

• Hard skills:
  • Bilingual, current driver’s license, 1 year of experience in lawn care, etc.
• Soft skills:
  • Hard worker, capable of working as a team, willing to learn new software/apps, reliable, punctual, etc.

In addition to requirements and hard/soft skill sets, your job description of the open position needs to be concise and accurate in order to attract the right candidates.

Take a look at a few other important elements you should include:

• Culture
• Benefits
• Activities
• Salary range
• Responsibilities
• Who the position reports to
• Company vision statement
• Company mission statement

Remember, take your time in developing a robust job description. After all, 52% of job seekers say job descriptions have impacted their decision to apply!

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2. Write Compelling Christmas Light Business Hiring Ads

The best Christmas light business hiring ads help you to:

• Convince ideal candidates to work for you
• Share why your business is the best place to work
• Provide candidates with an easy way to contact you

Here are some top pro strategies for creating the most effective Christmas light business hiring ads:

• Make hiring ads clear and concise
  • E.g. select a few of the main skills, benefits, and skills (don’t list everything!)
• Provide unique and compelling information
  • E.g. provide employee testimonials or reviews from job sites, like Glassdoor
• Create an urgent and timely CTA (i.e. call to action)
  • E.g. if you’re urgently hiring then list that in your ad with a potential bonus

Fill your holiday lighting schedule with these social media posts!

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Posting Hiring Ads on the Right Social Media Outlets

Much like job boards, it’s equally important to post hiring ads on the right outlets.

In order to choose the right outlets for your Christmas light business hiring ads, consider which social media outlets your business is most active on.

For instance, if you’re more active on Facebook than Instagram, then Facebook might be a better use of your valuable marketing dollars.

Remember, these candidates will be visiting your social media pages so you only want to post social media ads on the outlets you’re active on.

3. Implement an Employee Referral Program

By far, one of the best ways to replicate your best employees is by implementing an effective employee referral program.

Here are a few pro tips to developing the most effective employee referral program:

• Acknowledge your top referrers
  • E.g. providing shoutouts to top successful referrers in HeyTaco (i.e. a Slack integration), which allows employees to trade “tacos” for various rewards
• Experiment with different promotions
  • E.g. employees get a certain number of “tacos” through HeyTaco (i.e. a Slack integration), which allows them to trade “tacos” for various rewards
• Explain the hard and soft skills to your team
  • E.g. let your team know about the job requirements and culture fits you’re searching for (especially if they’re in a different position)
• Keep employees updated on their new hire referral
  • E.g. make employees feel confident and included in their successful referral by providing bi-weekly email updates during various stages of the onboarding process
• Provide a mix of monetary and non-monetary incentives
  • E.g. instead of a cash bonus, consider offering experiences for successful employee referral milestones—additional PTO, game tickets, vacation package, etc.

Remember, it’s important to continually test and improve the employee referral and onboarding process based on what’s working for your business.

For this reason, it’s important to consistently ask for feedback through routine, anonymous employee surveys.

4. Ask the Right Questions and Follow Your Gut

With the right questions, you can easily find the perfect fit to fill your open job positions.

Take a look at a few basic questions you should consider asking every candidate during an interview:

• What would you bring to our business?
• Can you drive a manual transmission?
• Why are you excited to work for this company?
• Why do you think you’re a good fit for this business?
• What types of tools and equipment have you worked with, and for how long?
• What’s your experience in the holiday lighting industry (or lawn care industry)?
• What makes YOU different from the other candidates applying for this position?

These are just a few of the endless questions you can ask candidates. Remember, the questions you’ll want to ask are largely depending on your business and the position in which you’re hiring.

Plus, in addition to the candidate’s answers, it’s equally important to pay attention to what they’re NOT saying.

For example, these are a few big factors to consider during the interview:

• Punctuality
• Professional demeanor
• Cleanliness and tidiness

Also, it’s important to look for consistency in their answers. For example, if a candidate’s application says they can drive manual transmission but they told you they can’t during the interview.

As always, follow your gut and only offer positions to candidates who you’re confident in.

5. Offer a Competitive Wage and Unique Benefits

Did you know, one study found that 93% of working Americans consider salary when deciding whether to take a job role?

Additionally, 92% consider location or schedule and interest in the job role.

Similarly, another study found that 80% of surveyed candidates consider health insurance coverage and 44% consider retirement savings plans (i.e. 401K).

While wage and benefits aren’t the only important deciding factors in applicants, they’re among the top considerations for applicants.

Which means, in order to be successful in Christmas light business hiring, you’ll need to offer a competitive wage and unique benefits in order to stand out from the competition.

For these reasons, it’s crucial to take stock of what the local competition is offering in their job listings. Even though you don’t want to copy what they’re doing, it’s important to know where you stand against them.

For example, if you’re offering considerably lower wages than the rest of the competition, then you’re unlikely to attract top local talent.

Take a look at a few of the top unique perks and benefits you can consider offering:

• Paid holidays
• Paid sick time
• 401K matching
• PTO for volunteering
• Childcare reimbursement
• Unlimited PTO (i.e. paid time off)
• Discounted family cell phone plans
• Professional development reimbursement
• Company lunches and team-building events
• Adequate health insurance (or employer contributions)
• HSAs (i.e. health savings accounts) and employer matching
• FSAs (i.e. flexible spending accounts) and employer matching
• Bonuses, merit increases, and promotions for reaching set goals or milestones

Plus, the Christmas light business software you choose can hugely impact your onboarding process in a positive way—streamlining training and operations with:

• Employee GPS, time, and job performance tracking
• Accessible client accounts and job notes from anywhere
• Rapid estimate creation and pricing based on your most profitable jobs

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Get Off to the Best Start to Christmas Light Business Hiring This Season

Whether you’re using these leading expert Christmas light business hiring tips to hire seasonal help for your holiday light business, you’re looking to hire for your dual lawn care and holiday lighting business, you can now:

• Attract the best local talent
• Hire the right employees with confidence
• Duplicate your best employees with an effective referral program

Now, you can kick off this holiday lighting season with these top Christmas light business hiring tips!

Related: How to Transition from Lawn Care to a Christmas Light Business

Originally published Nov 30, 2023 7:00 AM CT