When done right, email marketing for lawn care businesses serves as one of the most engaging, cost-effective, and fastest ways to get quick lead conversions.
In addition, many clients are more likely to return emails over phone calls due to convenience.
However, there are countless emails rapidly filling up your clients’ inboxes. In turn, you’ll have to discover how to capture their attention.
In this article, you’ll discover the key factors in creating the most effective emails:
Fortunately, you don’t have to be a marketing expert to begin leveraging the power of email marketing for lawn care businesses.
When you know the right steps, email marketing is one of the easiest, most lucrative ways to market your business.
By the end of this article, you’ll be able to use email marketing for lawn care businesses to start increasing conversions now!
Did you know, for every $1 spent on email marketing, there’s an average return of $36?
In addition, consumers purchasing through emails spend approximately 138% more than those who don’t receive email offers.
Plus, 80% of professionals state email marketing as their biggest driving factor of success in customer retention efforts.
In fact, the next closest channel to email marketing is social media – in which, only 44% identified it as a driving factor of customer retention success.
When you take advantage of email marketing for lawn care businesses, you can:
In addition, the low cost of email marketing makes it one of the most lucrative marketing tools at your disposal.
This is because emails provide a non-intrusive way to ask for a conversion.
Since emails don’t require elaborate designs, it’s a fairly seamless process to email leads. After all, you can build up to creating more eye-catching email designs with time.
In other words, focus on your message, and explore email design later as your skills improve.
First, determine who you’re writing the emails to by identifying your target audience.
For example, you could identify an audience like:
If you have a small client list, you can individually send the emails manually. However, even with a small client list, this takes substantial time.
In addition, manually sending emails prevents you from funneling them into an effective automated campaign with action triggers.
Ideally, you’ll bulk send emails to set market segments from your list. Fortunately, you can easily do this using Service Autopilot.
Manage your clients and employees all in one system
Here are a few ideal times to launch an email campaign:
Remember, you have to give something in order to get something in return, which is what makes email marketing so effective.
Additionally, providing great content for leads and clients:
For example, take a look at a few great, engaging content ideas:
Prior to sending a sales offer, it’s important to warm up your audience with the amazing content you’ve created.
For this reason, it’s important to highlight more content than sales in your email campaign.
Here’s an example of an email cadence for a pre-season sale:
Alternatively, you can send a more condensed email series to former clients who haven’t yet renewed their package.
Think about your most popular services and packages that make your lawn care business the most money.
Then, you can create a simple CTA (e.g. Call-to-Action), such as, “CALL NOW TO GET A FREE ESTIMATE!”
Remember, it’s important to provide a phone number or CTA button leading to a contact form on your website.
Also, you can offer early bird discounts on annual contracts or packages to amplify the effect of your email campaign success.
Manually launching more than one email campaign of this magnitude would be virtually impossible to maintain.
Even then, manually launching one email campaign of this magnitude would be time consuming and stressful to manage.
Service Autopilot allows you to use automations to run entire email campaigns on autopilot.
It’s as simple as uploading your emails, adjusting campaign frequency settings, and it’ll run until you tell it to stop!
In addition, with Service Autopilot’s email integration, you can connect your Gmail and Outlook accounts for an even more seamless integration.
Email marketing can seem overwhelming at first. Although, this article has simplified the process by providing you with actionable steps you can take now.
At last, you can use email marketing to automatically accomplish everyday goals, such as:
By leveraging these key steps, you can unleash amazing success with email marketing for lawn care businesses today!
Originally published July 7, 2022 7:00 AM