5 Pool Service Advertising Ideas to Supercharge Growth

Published on July 4, 2024

Looking for some fresh pool service advertising ideas?

We’ve got the complete guide that will show you how to:

  • Better use social media to get your name out there
  • Leverage SEO so you show up at the top of searches
  • Partner with other businesses so you both grow
  • Create solid content that adds value
  • Leverage proven ad strategies

So keep reading to get these 5 powerful pool advertising ideas that you can start using in your business today.

1. Leverage Social Media for Engagement and Brand Awareness

One of the most effective pool service advertising ideas is to harness the power of social media platforms like TikTok, Facebook, X (formerly Twitter), and Instagram.

You don’t have to post on all the platforms, but you should have Facebook and Instagram at a minimum.

If you haven’t done it already, be sure to create profiles for your pool business on these platforms. 

After that, you should post regularly, and remember that it doesn’t always have to be about asking for a sale or consultation call.

Here are a few ideas of various content you can post:

  • High-quality photos and videos of your work (e.g. befores/afters)

Helpful tips on everyday pool maintenance, water safety, and seasonal care

Remember to check back on your posts so you can engage with your audience. 

This can be really simple–just comment back or “heart” what they’ve commented.

Lastly, remember to add hashtags to help you reach potential clients in your area. 

While posting is great, if you really want to expand your reach, you should check out social media advertising. 

This is a fast way to reach potential clients based on location, interests, and other demographics.

If you’re just getting started with social media, you or a team member can post from your phone.

As you grow, you may want to consider hiring a dedicated team member who helps you create videos, pictures, and fun posts.

You can also use software like Sprout Social, which lets you schedule posts in advance and streamlines how you comment and engage with your followers.

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2. Optimize Local SEO to Dominate Search Results

When it comes to pool service advertising ideas, local SEO (i.e. search engine optimization) should be at the top of your list. 

Local SEO helps your business appear in search results when people in your area look for pool services online.

Google My Business

Start by claiming and optimizing your Google My Business listing. 

This free tool allows you to manage how your business appears on Google Search and Maps. 

Make sure your listing has up-to-date info about your business, including:

  • Hours
  • Services
  • Location
  • Contact details

Regularly update this information and add new photos to keep your listing fresh.

Get Reviews

You also want to make sure you’ve got some reviews from your happiest clients.

Positive reviews not only improve your search rankings but also build trust with potential clients. 

Respond to all reviews quickly, both the good and the bad.

Stay professional and polite and do your best to move the conversation to email or a phone call instead of the public review platform.

Your Website’s SEO

You also need to make sure that your website has content that helps you land in the Google search rankings for your area.

This could include pages for specific areas you serve, blog posts about local pool trends or cleanings, and even some testimonials or before and after pictures of the work you’ve done.

Lastly, make sure your website is mobile-friendly and loads quickly. Google takes this into account in your rankings, especially for local searches.

Pro Tip: Make an FAQ page that addresses common questions about pool services in your area. This not only helps with SEO but also provides answers to potential clients.

3. Form Strategic Partnerships With Local Businesses

Collaborating with other local businesses is a powerful pool service advertising idea that can help you reach new clients and strengthen your place in the community.

Look for businesses that complement your services without directly competing with you, such as: 

  • Landscaping companies
  • Home improvement stores
  • Real estate agents
  • Local gyms or fitness centers

These businesses often have clients who own or are interested in owning pools.

Once you've found some good candidates, reach out and start talking to them!

Here are just a few ways that you can work together:

  • Help each other out: Tell your clients about the other business, and they'll do the same for you. That could also mean tagging each other on social media or even having some flyers to pass out.
  • Team up on deals: Make special offers together. For example, if you team up with a lawn care company, you could offer a package where you take care of the pool and they take care of the yard and it is all discounted for the client.
  • Give rewards for new clients: Set up a system where you give a prize to businesses that send new clients to you. They can do the same for you too!
  • Throw events together: Plan fun events or classes with another business. Maybe you and a real estate agent could teach new homeowners all about taking care of a pool.
  • Make stuff together: Work with another business to create things like blog posts or videos. This way, you both get to show off what you're good at.

4. Establish Authority Through Valuable Content Creation

Creating and sharing helpful, educational content is truly one of the best pool service advertising ideas. 

When you do this, you position yourself as the expert and it helps you build trust with your potential clients.

Creating content might actually be easier than you think, and all you need to do is have a blog on your website.

Be sure to post regularly, and here are a few ideas to get you started:

  • Seasonal pool care guides
  • Common pool problems and their solutions
  • Energy-saving tips for pool owners
  • Latest trends in pool design and technology
  • Water safety tips for families

While articles are the easiest to make, adding some videos can be a huge help too.

These don’t need to be big productions, and you can film them right from your smartphone.

Like the blog ideas, you can film videos on things like pool maintenance, equipment demos, or even a virtual pool tour.

After you film, be sure to upload the content to YouTube so you can continue to boost your search rankings on Google.

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5. Reinvent Traditional Advertising Methods

While digital marketing is really important, you should still look at traditional advertising too!

Vehicle Wraps

Vehicle wraps are a great way to turn your service vehicles into mobile billboards. 

Make sure your wraps clearly show your business name, services, and contact information, and you may want to use some bold colors or fun designs too.

Local Events

Sponsor local events or sports teams to increase your visibility in the community. 

Look for opportunities that align with your potential clients at events like swim meets or outdoor summer festivals.  

Additionally, you can also offer free pool safety classes at community centers, or sponsor a "Pool Day" at a local school or charity. 

Be sure to have some cool swag to pass out at these events!

Implement These Pool Service Advertising Ideas for Business Growth

Remember, successful advertising is about being consistent and meeting your potential clients where they are now.

By combining these pool service advertising ideas and tailoring them to your unique business needs, you'll be on your way to attracting new clients and establishing your company as the go-to pool company in your area. 

Start implementing these ideas today and watch your business grow even faster!

Related: 5 Ways to Build a Recession-Proof Pool Business

Published on July 4, 2024 at 7a


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