Conference Registration is Now Open!
Get $250 OFF Tickets!

5 Pool Industry Trends to Make a Splash in 2024

Published on August 1, 2023

The ever-changing aspect of pool industry trends make it necessary to seek innovative ways to stand out from the competition.

Use this article to explore the leading pool industry trends that are sure to help you make a big splash in 2024:

  • Minimize costs
  • Improve service quality
  • Scale faster with technology
  • Personalize unique client needs to increase retention
  • Reduce your carbon footprint and maximize resources with sustainable services

When exploring cutting edge technology and pool industry trends, it’s important to stay on top of the latest ways to achieve sparkling, clear, blue pools while making a minimal carbon footprint.

Fix Your Pool Cleaning Pricing in Under 10 Minutes!

Get Your FREE Calculator Now

1. Offering Green Solutions

An increasing interest in sustainability has made it crucial for pool services businesses to offer green solutions in an effort to minimize carbon footprint.

Take a look at a few green pool solutions your business should consider offering:

  • Smart systems to minimize water waste
  • Saltwater pool maintenance and installation/conversion

Since 92% of homeowners are looking for more sustainable solutions for their homes, you can’t afford to miss out on this pool industry trend.

Plus, 62% of businesses have made eco-friendly improvements. Which means, the competition is likely already offering these sustainable pool solutions.

Take a look at how these sustainable services can help you take advantage of one of the hottest pool industry trends:

Smart Systems

These are a few of the many reasons smart pool systems are rising as one of the top upcoming 2024 pool industry trends:

  • Automated filtration
  • Efficient water circulation
  • Salt and chemical management

Additionally, smart systems allow pool owners to control their pools from their smartphone and/or tablet.

Auto-Fill Pools

Some smart systems have auto-fill capabilities, which are building in popularity due to its:

  • Ability to detect leaks
  • Precise water level control
  • Power and water conservation
  • Convenience of no longer manually checking and filling your pool

However, it’s important to stay informed on local city codes since not all cities may allow auto-fill installation.

Solar Covers

Pool solar covers are gaining in popularity for several reasons:

  • Protects the pool from debris
  • Minimizes water evaporation
  • Secures the pool when it’s not in use
  • Helps to naturally raise the water temperature

As a result, pool solar covers help to save pool owners time and money while also minimizing energy consumption and salt or chemical loss.

Saltwater Pools

Due to its sustainability and various health benefits, pool owners are both installing saltwater pools and are also converting chlorine pools to saltwater.

Take a look at a few of the many reasons why saltwater pools are one of the leading upcoming 2024 pool industry trends:

  • Softer-feeling water
  • Acts as a gentle exfoliant
  • Reduces stress and anxiety
  • Gentler on the eyes and skin
  • Salt offers relief to sore muscles and joints
  • Helps maintain the body’s natural moisture balance
  • Promotes healthy breathing and reduces allergy issues
  • Safer than chlorine pools that expose pool owners to harsh chemicals
  • Minimal emission of gas (unlike chlorine that emits substantial amounts)

Plus, did you know an estimated 70-80% of new pool installations are saltwater? In addition, 75% of all pools are saltwater.

2. Automating Daily Tasks With Technology

Streamlining everyday tasks and minimizing hiring needs have caused technology to be one of the hottest upcoming pool industry trends in 2024.

Take a look at how technology can play a key role in your business growth in 2024:

Incorporate the Best Software into Your Business

The most profitable businesses use the #1 pool service software to streamline everyday operations with:

  • Bulk invoicing
  • Instantly optimized routes
  • Asset and chemical tracking
  • GPS employee and job tracking
  • Same-day automated payments
  • Automated reporting to find and fix profit holes
  • Accessible client accounts and job notes on-the-go
  • Remote online property measurements for rapid estimates from anywhere

Also, Service Autopilot allows you to use automations to automate your  most mundane, time-consuming tasks, such as:

  • Invoices
  • Crew to do’s
  • 90-day surveys
  • Service reminders
  • Estimate follow-ups
  • Past due reminders
  • New client campaigns
  • Upsell and cross-sell campaigns

Take advantage of unstoppable growth, maximized time, increased profits, and next-level success with the best pool service software today!

Grow Your Pool Business... Faster (and with Less Stress)

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

Start Software Tour

3. Customizing Services to Meet Unique Client Needs

Did you know, 66% of consumers expect companies to understand their unique needs and expectations?

In addition, 52% of consumers expect custom offers. However, only 34% of businesses treat clients as unique individuals.

This increasing need for personalized experiences is one of the top pool industry trends that’s likely not going anywhere. Which means, meeting unique client needs presents a huge chance for your business to stand out against the competition.

Take a look at a few ways you can begin meeting every client’s unique needs:

  • Offer custom plan options
    • E.g. allow clients to add cross-sells and upsells to their plan to create custom packages
  • Address the unique needs of every property with custom services
    • E.g. water testing for precise salt/chlorine application as well as professional consults for repairs/replacements/upgrades

4. Providing Clients With Convenient Solutions

83% of consumers believe convenience to be more important than ever. In addition, 52% of consumers say half or more of their purchase decisions are influenced by convenience.

Which means, more than ever, convenient solutions are one of the most important pool industry trends to get ahead of in 2024.

As a result, more businesses are offering convenient online scheduling, online estimate forms, and same-day automated payments.

Pro Tip! Use the #1 Software to Meet Client Needs

By far, one of the best ways to meet client needs is by taking advantage of the best pool service software.

Here’s what you’ll get with Service Autopilot:

Achieve untapped potential, maximize profits, and scale faster with Service Autopilot!

The #1 Way to Put Your Everyday Tasks on Autopilot

Start Software Tour

5. Rendering Premium Services

Particularly in times of economic hardship, clients want the biggest value for their dollar.

For this reason, rendering premium services is vital to being successful in leveraging the leading pool industry trends in 2024.

Plus, when you provide high-quality services, clients are willing to pay premium prices for their perception of high value services.

Even though it might be tempting to lower prices during volatile economic times, you likely will need to raise prices to accommodate for higher expenses.

After all, the increased cost in labor, equipment, gas, and salt/chemicals need to be reflected in your pricing.

By offering high-quality services clients can’t get elsewhere, you can minimize client loss while increasing client retention despite a recession.

Use these expert tips to provide unbeatable to clients:

It’s important to always be on the lookout for innovative ways to impress clients. For example, you can provide meaningful value to clients just by sending client anniversary and holiday cards.

Beat the Competition With These Leading 2024 Pool Industry Trends

By following these leading hot pool industry trends into 2024, you can dominate your local pool marketing in no time!

Use these top pool industry trends to:

Finally, you have the power to use these winning 2024 pool industry trends to make an impressive splash in your community, promote long-term success, and beat the competition.

Related: 5 Reasons Why Your Pool Service Clients Are Leaving

Originally published Aug 1, 2023 7:00 AM CT

Alyssa Sanders

Alyssa is the Team Lead of Content Marketing at Xplor Field Services. When she's not writing or creating content, you can find her watching a new sci-fi series or shoving her nose into a book.

Tags: , ,

Free Downloads

Pool Cleaning Checklist

Establish a positive reputation for continued high-quality services!

Business Flyer & Door Hanger Templates

Build your pool service business fast!

90-Day Social Media Calendar

Build your pool service business fast!

Leave a Reply

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram