You want to know how to start a pool cleaning business, but all of the endless information that comes with starting a new business can seem intimidating.
As you start a new pool cleaning business, you’ll have to know how to do things like:
All of these things (and more!) are important to sustainably grow your pool cleaning business.
In this article, you’ll find out how to start a pool cleaning business that’s successful. Get everything you need to know and see which steps you need to take next.
Aside from being certified in the pool cleaning industry, you need to have experience prior to starting a pool cleaning business.
While being certified is a vital part of being in the pool cleaning industry, it’s equally important that you have experience in the field too.
When you have prior experience in the pool cleaning industry, you get to see how the best industry experts:
Plus, you’ll get a general idea of how a pool business operates, and you’ll acquire the skills you need to start your own pool cleaning business.
In addition, you should build relationships with other pool service industry professionals and vendors through your place of work and conferences.
These connections can become great resources for you to lean on in the future.
By far, one of the best ways to grow a successful business is by taking advantage of the best pool service software.
While it might not seem important now, when you start out your business on the right foot, you’ll be able to fast track your success by streamlining everyday processes like:
Plus, when you choose the best pool cleaning software, you’ll have the power to quickly scale your business.
Service Autopilot documents everything you’ll need:
With Service Autopilot, you can automate your everyday tasks so you can put your pool service business’ growth on autopilot.
Focus on building your business, and let us worry about your everyday business operations. THAT’S the power of Service Autopilot.
Manage your clients and employees all in one system
Before you can get started on anything in your pool service business, you need to decide which pool services you’ll offer.
Consider what you’re certified to do, weigh that with the services clients in your area need and go from there.
Here are a few services for you to think about:
In order to avoid buying loads of expensive equipment at once, it’s a good idea to start small with a few services and expand your services when possible.
For example, you could start out as a residential pool service provider offering weekly pool cleanings.
Then, once your pool cleaning business becomes profitable enough, you can expand your services into other avenues like pool and equipment repairs, or even pool installations.
Once you’ve decided what pool services you’ll offer, you can buy equipment accordingly.
Now that you’ve decided what pool services you’ll offer, you’re ready to start branding your pool service business.
Before we get started, think about who your ideal pool service client is… What’s their salary range? What’s their age? What do they care most about?
For example, if you’re targeting the average 40-year-old family parents, then you’ll want to focus on providing affordable pool services for the family.
By answering questions like these, you can pinpoint your ideal client so you know how to sell to them.
As you complete the steps below, keep reminding yourself of your ideal client.
These are the essential steps you need to take to brand your pool service business:
First off, you need to choose the best name for your pool cleaning business.
As you choose the best name for your business, keep this factors in mind:
Once you’ve chosen your name, it’s a good idea to follow up with some research to ensure no one else has your same business name.
Although most states have an online name search database, there are a few that still require mail-in submissions or in-person visits.
Once you’ve chosen a unique business name that doesn’t appear in your state’s database, it’s important you get registered ASAP.
First, decide how you want to register your business - LLC or S Corporation.
In order to protect your personal assets from your business, you must register your business as a separate entity.
It’s important to note that for tax reasons, the IRS doesn’t have an LLC classification, so LLCs are taxed as a different business type. The IRS classifies businesses as sole proprietorships, partnerships, C corporations, and S corporations.
For example, if your pool service business is registered as a sole proprietorship LLC, then you’ll have to pay self-employment taxes (i.e. social security and Medicaid).
In other words, your pool service business’ entire profit is taxed for a particular year.
For this reason, many new business owners choose to register as an S Corporation to save money on taxes.
If you’re an LLC with an S Corp, then you (the owner) will be paid a salary. As a result, your salary will get taxed for social security and Medicaid, as opposed to your company’s total profit getting taxed.
As with any major financial decision, contact a trusted financial advisor to help you make the best choice for you.
Now that you’ve gotten the major legal stuff out of the way, and your pool service business name is official, you’re ready to create a logo.
Since your logo is such an integral part of your business branding, I suggest hiring a freelance graphic designer to create your logo for you.
A great graphic designer can help you create a great logo with the right color values and style.
Then, once you’ve finalized your logo, you need to showcase it EVERYWHERE.
Put your logo on things like:
Just remember, the more money you spend on pool service marketing, the more you’re likely to get back on your return on investment (ROI).
Do you plan on hiring pool cleaning employees?
If so, then you’ll need to fill out an online application with the IRS for an Employee Identification Number (EIN) if you’re in the United States.
Keep in mind, the process is different if you’re in Canada. You’ll have to fill out an application for a Social Insurance Number (SIN).
While, you might not plan on hiring employees right now, this process is pretty simple, so it might be a good idea to get it out of the way now.
This way, when you’re in need for new employees, you can hire them more quickly since everything will already be processed.
Before you start accepting new clients, you need to get pool cleaning business insurance.
By far, business insurance is one of the best ways to protect yourself and your business from potential financial and legal implications.
Plus, business insurance also protects the valuable equipment you’ve invested into.
At a bare minimum, these are the three policies you should consider carrying for your pool service business:
Additionally, a few other insurance policies you can consider are:
Talk with an insurance agent to create an insurance policy to meet your pool service business’ needs.
In order to find out how much you should charge for your pool services, you need to know how much it costs to provide your services (i.e. overhead costs).
THIS RIGHT HERE is where so many new business owners miss the mark.
Many new pool service business owners will price their pool services too competitively low (or at random). Then, they don’t make enough profit so they go under.
While it’s important to take what other pool service businesses are doing into consideration, don’t get too caught up in it.
ALL pool service businesses are different with widely varying overhead costs, which is why it’s important you calculate your own costs and adjust your pricing accordingly.
For example, if you’re working as a solo operation to start and are charging $35 a week, and then you hire your first employee, your overhead costs WILL go up.
In turn, you need to raise your pool service prices to adjust for your higher overhead costs.
In order to build a profitable, long-lasting pool service business, these are the factors you need to consider…
Always remember, you need to:
These are just a few of the many factors you need to consider in determining your pool cleaning pricing.
As a reminder, it’s always a great idea to meet with a financial advisor to ensure you’re setting realistic profit goals and to adjust your prices accordingly.
It’s important you start your business out on the right foot by creating a pool cleaning business plan.
A business plan is vital to the success of your business because if you ever seek outside help from investors or small business loans, they’re going to ask for your business plan.
Plus, business plans are great for streamlining your training process for new hires because they can quickly get an overview of your business operations and values.
Additionally, a great pool service business plan will help you to stay focused on clear goals, keep organized, and prepare for the unexpected.
Take a look at the example below of the perfect pool service business plan you can create:
Once you’ve created your pool cleaning business plan, you’re ready to go over it with a trusted financial advisor.
A great financial advisor will help you to determine what numbers need to be set in order to meet your profit goals.
In addition to your business plan being helpful for your financial advisor, it also opens the door for you to acquire a small business loan.
Even though a financial advisor might cost you a pretty penny, it’s an extremely valuable asset to your pool service business.
Your financial advisor can help you to determine how low you need to keep your overhead costs as well as what prices you need to set to meet your goals.
If you want to grow your pool service business, a financial advisor is essential.
Once you’ve validated your goals with a financial advisor, you can use the best pool cleaning marketing strategies to help you win the necessary clients.
You can win the perfect pool cleaning clients by utilizing the best opportunities marketing has to offer:
In addition to these essential marketing strategies, you’ve got to give your new pool cleaning clients 110% of your best work. In other words, go above and beyond expectations.
Especially when your clients are new, they’re not yet attached to your pool cleaning business - so first impressions are everything.
Once you’ve won the hearts of your pool cleaning clients, you can drop it down to 100% of your best work.
This way, when you and your pool service technicians inevitably make unfortunate mistakes, your clients will be more likely to be forgiving since you provide overall excellent customer service.
Now, you have all the tools and information you need to know how to start a pool cleaning business that’s wildly successful.
Even though there are a long list of processes you have to undergo to start a profitable pool cleaning business, this article helps simplify the process.
Starting a new business can seem intimidating, but when you utilize the advice and strategies in this article, you’ll be well on your way to growing a long-lasting pool service business!
Originally published May 6, 2021 5:27 PM