How to Win More Clients With Pool Service Flyers

Published on May 13, 2021

Pool service flyers help businesses automatically win more clients and become the leading pool service provider in entire neighborhoods.

When pool service flyers are done right, you’ll have the power to do things like:

  • Beat local competitors
  • Increase brand awareness
  • Increase your route density
  • Build your online presence
  • Grow your social media presence
  • Establish yourself as the leading authority
  • Automatically win more pool clients through referrals

When you follow the strategies in this article, your new pool service flyers have the potential to take your pool cleaning business to the next level.

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1. Sell What’s Relevant to Your Pool Clients

Why are your pool clients choosing YOU over your competitors? Do they love your high-quality pool cleaning services? Your amazing customer service? 100% satisfaction guarantee?

When you know why your clients choose you over competing pool service businesses, then you know what’s relevant to your clients.

In order to effectively sell, you have to know two things about your existing clients:

  1. What do your clients care most about?
  2. What do your clients love most about you?

One of the best ways to get answers to questions like these is to simply ask them!

Send your favorite existing clients a quick email or text survey to find out.

Fun Fact! It’s incredibly easy to automatically send and track these surveys using an automations tool in a great pool service software like Service Autopilot.

When you know what your best clients love about you, you’re better able to sell to your ideal, high-quality leads.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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2. Use Your Pool Service Flyers to Clone Your Best Clients

Once you’ve gotten to know your ideal clients, you’re ready to start cloning them.

Since clients typically refer you to other similar clients (i.e. their friends and family), client referrals are a great way to clone your best clients.

Oftentimes, business owners miss the mark when they fail to include client referral offers in their pool cleaning flyers.

As a result, they’re missing out on their biggest brand advocates - their favorite pool clients.

Plus, your referral offer doesn’t have to be complicated. It can be as simple as a $20 gift card or $20 off their next pool cleaning service, or even a free upsell service for each successful referral.

3. Sell What Makes You Unique (Your Branding)

Why is your pool service business different from the rest? What makes you stand out against your competition? How can you capitalize on that uniqueness in your branding?

When you sell what makes you unique, you can simultaneously justify your higher pool service prices to show why you’re the best possible choice.

Discover what makes your pool service business stand out from the rest and utilize it in your selling practices!

With all of the endless choices of pool cleaning businesses to choose from, it’s important you sell what makes you different from all the rest. This is one of the most effective strategies for beating your competition.

4. The Basics of Creating Great Pool Service Flyers

Even though it might be tempting to get overly creative with your pool service flyers, keep in mind that the main goal of your flyers is to win more clients - not win an art award.

After all, your pool service flyers are pointless if they don’t get your leads and clients to convert.

That said, you can still make your pool service flyers creative, professional, and fun while also maximizing their effectiveness.

As you create your next flyer, keep these be sure to keep this checklist in mind:

  • Visible contact information
  • Easily readable, large, simple font
  • List the main services and packages you offer
  • Simple, complementary color schemes that are easy on the eyes
  • Avoid overusing of stock photos (use before/after pictures of YOUR work)
  • Clean design that doesn’t take away from the main Call-to-Action and information

Since many businesses don’t adhere to these basic principles, if you follow this checklist, then you can get miles ahead of your competitors.

5. Make the Perfect Offer to Your Pool Clients

One of the most effective strategies for removing purchasing barriers and increasing conversion rates is by making the perfect offer.

The perfect offer provides your leads and clients with enough incentive to remove their buying hesitations and take the desired action.

Plus, creating the perfect offer is easier than you might think.

For example, it can be as simple as this:

NEW CLIENTS! Sign up before [insert date] and get 20% OFF your first service!

After you’ve built out the perfect offer for your new clients, you’re ready to create a Call-to-Action, which tells your clients the next action you want them to take.

Speaking of the perfect offer… Did you know that Service Autopilot offers FREE pool service software tours as well as a 30-day 100% money-back guarantee?

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Instant invoicing

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Manage your clients and employees all in one system

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6. Give Your Pool Clients a Clear Call-to-Action

In order for your clients to know which next action to take, you have to give them a clear Call-to-Action.

Do you want them to call for a free pool service estimate? Fill out a form on your website to sign up for recurring pool cleaning services?

No matter what the next action you want them to take is, be sure you’re as specific as possible.

These are some great examples of Calls-to-Action that you can use in your pool service flyers:

  • (000) 111-2222 CALL NOW for a free estimate!
  • CALL (000) 111-2222 to schedule your first appointment!

And remember, your Call-to-Action needs to to stand out front-and-center in LARGE, BOLD font for everyone to see. It should be unmistakable!

This video was created for the lawn care industry, but the same concept applies to the pool service industry too.

7. Take Your Pool Service Door Hangers and Flyers VIRTUAL

Finally, after your pool service flyers are finalized, you’re ready to take them VIRTUAL.

Here’s why virtual door hangers and flyers are so important… 

Did you know that, on average, it takes 6-8 touches to convert a lead into a client?

In other words, it’s important you reach your leads in as many ways as possible and take advantage of every potential opportunity to connect with them.

For this reason, social media ads (like Facebook Ads) and organic social media posts are vital to the growth of your pool business.

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Create Effective Pool Service Flyers that Actually Win More Clients

Your new pool service flyers can be used to scale your business and surpass your goals and dreams.

Use these strategies to help you create the most effective pool service flyers that will knock your competition out of the playing field.

When you follow these simple strategies, you can start automatically winning more pool clients today!

Related: How to Create the Perfect Pool Service Business Cards

Originally published May 13, 2021 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.

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