Growing Your Service Business: Targeted Email Marketing with Service Autopilot

targeted-email-marketing-email-blast

So you’ve got a service business, and you know you need to market to your customers. You have dozens of existing customers and hundreds of leads whom you need to email to

  • send offers and deals to your potential customers,
  • upsell services to your existing customers, or
  • message customers who cancelled a long time ago with an updated list of your services.

You could go through the whole list, one by one, typing out email after email – or you could be a Service Autopilot Pro Member and send out hundreds of personalized emails in just a few minutes.

If you’re having trouble keeping track of your marketing emails, or if you want more clients (and more clients to pay for more services) – then you’ll LOVE this week’s feature update: Better Email Marketing

Filtering Your Leads and Clients for Targeted Email Marketing

Service Autopilot Pro Members can use this feature from the desktop to easily target both prospective and existing Clients.

Once you pull up either your Client or Leads list, you can add dozens of filters make your marketing as precise as you like. You can filter, for example,

  • Clients based on zip code or other geographical points,
  • Leads that have gone cold,
  • Clients who are currently using only one of your services, and,
  • Leads that were referred by X method.

There are tons of other filters you can add to cut down your list and target your Clients with better email marketing. You can even add multiple filters on top of each other. To see how it’s done, watch Chris’s video below!

Once you’ve filtered out which Clients or Leads you want to target, you can write up an email that will send to ALL of them. With Service Autopilot’s Personalization Fields, every one of your emails will go out to your Clients with personalized information, such as their name, their phone number, or whatever you wish!

If you don’t feel like writing an email every time, you can also create a template to use in the future. How many hours of your life will this save?

Send Emails, Get Sign-ups, Make Money

Once you start sending out email blasts to your Clients and Leads with their names on the emails, you’ll be amazed at how many people respond. With a clear call-to-action on every email, you’ll be selling more services to more people in no time.

This feature is fantastic for business owners who want to improve their field service business’s marketing RIGHT NOW. If you know that you’re slacking with emails or you’re not marketing to nearly as many people as you could be, you’ll love how much this easy-to-use feature can reignite burned-out Leads or sell more services to your regular clients.

As a bonus, Jonathan made a video to explain a multi-step marketing technique that will have Clients, new and old, lining up to buy your services if you use this feature:

[iframe id=”https://www.youtube.com/embed/gm3UR2drGUs” align=”center” mode=”normal” autoplay=”no”]

Target your market, find new ways to sell to your Clients, and give them exactly what they want – before they even ask you.

It’s simple, it’s easy, and yes, you’re going to find yourself making more money with Service Autopilot’s Email Marketing.

Sign up for your Pro Membership today and start marketing like a Pro!

Patrick Hoffman

Patrick Hoffman is the lead marketing writer for Service Autopilot. He writes about growing healthier Service Businesses - primarily for the Lawn Care, Landscaping, and Cleaning Industries. When he's not writing, he's probably reading: books on marketing, self-improvement, or science fiction. Contact Patrick: patrick.hoffman@serviceautopilot.com

View Author Page

Search For Articles