5 Ways to Increase Lawn Care Profits in a Recession

Increasing lawn care profits is one of the best ways to maintain a successful business during a recession.

By sustaining lawn care profits during a recession, you can:

• Provide a financial cushion for your business
• Ensure continued growth despite the economic downturn
• Reasonably distribute work for crews by only focusing on clients meeting profit goals

Use this article to ensure success during a recession by increasing profits now!

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1. Reassess Prices and the Profitability of Every Client

When you reassess prices and profitably of each client, you can increase lawn care profits. Plus, you no longer have to spend endless hours assessing every client’s profitability.

When you choose a robust lawn care software, like Service Autopilot, you can instantly view each client’s profitability.

Then, you can compare client profitability with your lawn care business goals to determine how to adjust pricing.

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2. Raise Prices on Your Least Profitable Clients

You have two options for dealing with any clients who don’t meet your profit goals:

• Fire them
• Raise their price

If you choose to increase their price, then consider these factors:

• Industry standards
• Timing of the price increase
  • E.g. don’t increase prices during peak selling season

Remember, despite your best efforts, you’ll inevitably lose some clients during a price increase. However, it’s better to replace minimally profitable clients with more profitable ones.

3. Prioritize Upsells and Cross-Sells

If you want to increase lawn care profits, then you’ll have to prioritize upsells and cross-sells.

After all, lead conversions present higher costs than simply increasing profits with existing clients.

Plus, upselling to existing clients who already love your services is easy. Take a look at a few simple services you can upsell:

• Aeration
• Fertilization
• Pest control
• Weed control
• Leaf removal
• Garden bed cleaning
• Shrub and tree trimming

4. Hire and Keep the Top Local Lawn Care Pros

By hiring and keeping the best lawn care pros, you save valuable resources by reducing hiring needs.

When you reduce hiring needs, you no longer have to spend resources searching for ideal candidates and training new hires.

In addition, clients will be happier in developing meaningful relationships with your seasoned lawn care pros.

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5. Use the #1 Lawn Care Software to Fully Maximize Profits

When you choose the best lawn care software, you can fully maximized profits by instantly boosting your team’s daily operations with:

• GPS crew tracking
• Schedule jobs on-the-go
• Asset and chemical tracking
• Automatically optimized routes
• Same-day automated payments
• Business reports to fix profit holes
• Rapid, on-the-go estimate creation
• Client account history accessible from anywhere

Additionally, you’ll get access to Service Autopilot’s automations to simplify and automate everyday marketing tasks, such as:

• To do’s
• Surveys
• Invoice follow ups
• Service reminders
• Estimate follow ups
• Past due reminders
• Lead gen email campaigns
• Upsell email and text campaigns

With Service Autopilot, your lawn care business’ growth is limitless. Get past your biggest bottlenecks and unlock next-level growth, starting today!

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed

Clients after their property has been serviced​

Remind leads and clients to send you customer feedback​

Update outdated or declined payment information​

Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​

Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​

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Begin Increasing Lawn Care Profits During a Recession Now

Even though it might seem like an impossible feat, you can use these steps to easily increase lawn care profits during a recession with minimal stress.

Plus, when you take the right steps towards increasing lawn care profits during an economic downturn, you can:

• Increase client retention
• Meet ambitious profit goals
• Keep crews happy with reasonable workloads

Finally, you can use the expert insights in this article to begin maximizing lawn care profits during a recession today!

Related: Keep Top Lawn Care Employees in a Labor Shortage

Originally published March 16, 2023 3:13 PM