What’s the easiest way to…
- Impress your cleaning clients,
- Build longer lasting relationships
- And get more “word of mouth” referrals
…all at once?
The answer: leave a sparkling clean house behind, every time.
…OK, so what’s the second easiest way to do all of that?
Leave something special behind.
Leave behinds are something small you leave behind after you finish a cleaning service. These small gestures can push your services from “Pretty good…” to “Wow! Your cleaning company is amazing!”
Here are 17 “leave behind” ideas for your cleaning business that will thrill your clients… without hurting your revenue.
Why Should Use Leave Behinds in Your Cleaning Business? And When?
When you offer cleaning services, you give 100%. But what if you want to do more?
Leave behinds add that “extra 10%.” They help you stand out and constantly remind your client of your work – long after the house gets dirty again.
Leave behinds can help your business grow faster:
To grow your cleaning business, you need to market yourself.
Certain kinds of leave behinds make it much easier to generate “word of mouth” marketing or referrals, by impressing your clients with your attention to detail.
Simply put, a leave behind shows that you care more – and in the cleaning business, passion is what counts.
Personalized leave behinds can increase client retention:
When you personalize your leave behinds, you add that “personal touch” that differentiates you from all of your competitors.
Personalized leave behinds will help you keep your best clients that much happier (and might make it easier for you to upsell them in the future).
It’s about building a relationship.
When Should You Leave Something Behind?
Always on your first visit. You want to make an outstanding first impression. That way, in case you make any mistakes in the future, the homeowner will be happy to forgive you.
On holidays or special occasions such as Birthday Months or Anniversaries. This might not be worth it for every single client, but for your special clients who you love – this can really make a difference.
If you want an easy way to automate “gift dates,” check out Service Autopilot for Cleaning Companies.
This all-in-one calendar scheduling and “client relationship management” software is built to for Cleaning Businesses. Click here to see how you can run your business with less stress… and healthier profits!
17 Ideas to Leave Behind after Your Cleaning Appointments
There are three keys to a great Leave Behind:
- Can be bought in bulk
- Makes a special, emotional impact on your clients.
Otherwise, you’ll end up spending too much time and money … with little effect!
Here are 17 delightful “leave behind” ideas that will check off all of those requirements:
Whether it’s a whole box for a special occasion, or just a small candy bar, chocolate makes everyone happy.
One of my favorites: tiny chocolate vacuum cleaners.
These are extra great because they remind your clients how great your cleaning services are!
2. Hand Soap Dispensers
This is one of my favorites… because it is highly relevant to the cleaning industry.
You can buy custom-made soap dispensers, and either put your logo on it, or attach your company card with a Ribbon and make it look fancy.
3. A Single, Inexpensive Flower (or Bought in Bulk)
Special day coming up? Say… Valentines?
Buy some roses in bulk.
You can also buy a small amount of flowers – orchids are a favorite, and generally inexpensive – and leave one at your client’s homes.
A personalized Calendar is great. Everyone needs one!
You can either get twelve unique photos for an expensive calendar… (get some funny professional photos taken with your team).
Or, you can stick with a one-page calendar, and stick your logo on the back.
5. A Pad of Personalized Sticky Notes
You know the drill:
- Company Name
- Phone number or Website
You can buy these in bulk online at places like inkhead.com. Every time your client goes to write a note, they’ll think of you!
They’re useful, they’re easy to get, and you can personalize them.
Slap your logo and your phone number/website on one, and you can send these out for years.
7. Pens with Your Logo on It
“Great, another pen with a random company name on it…”
No! Instead, why don’t you grab some personalized novelty pens!
Buy these in bulk for as little as 30 cents a piece, and you’ll have an easy way to give clients your contact info… with a pen they might actually keep around.
8. Breath Mints with a Personalized Note
You need to leave these with a note.
It can be a standard note that you give all clients – like “Welcome Home from Sunshine Cleaners!”
But if you don’t leave a note, your clients might think you’re trying to tell them something about their breath…
9. Candles (Great for Holidays)
Candles can get expensive, but if you buy them in bulk you might find they’re worth it.
I recommend you send these to your best clients on the Holidays. Don’t worry too much about getting your logo on there, these are more of a gift idea – to show them how much you value them.
10. Toilet Paper “Stamps”
Classic, and incredibly cheap.
You can get a roll of these custom-made company stickers for a few dollars, and they will last you a long time.
Stick one on the toilet paper roll after you fold up the end. This is a nice touch to anyone who wants to feel like their home has been “pampered.”
11. Custom Scents
Get some essential oils, or other fragrant liquids…
(Citrus and Vanilla are excellent choices).
Then, dump them in the trash. Or the garbage disposal. No, seriously.
You want traditionally “bad” smelling places to make your clients say, “Oh, what is that?”
Be careful not to overpower them with the smells. Also, make sure you ask your clients if they liked it. I’ve seen some cleaning companies leave behind a signature smell after every visit, and it makes some very loyal clients.
13. Scent Diffusers
And these can be surprisingly inexpensive. Put a few sticks in a small mason jar with your company label on it, and your clients will be very impressed.
13. Business Cards with a “Referral Bonus” on the Back
When you attach your business card to any of these ideas…
Or if you just want to leave your business card alone as a reminder of your services…
Please do this one thing:
Add a $10 Referral Gift Card on the back. That way, your client will have a strong incentive to refer your services to a friend, and you’ll get a new client (for the price of a single business card).
14. Artisan Bars of Soap
For when you really love your client… or you think you might get some good online reviews if you can just impress them a little bit more, try buying some Artisan soaps.
Better yet if you can buy them in bulk (I’ve seen $2 per pound before). They smell really nice, and they can last a long time if you buy them in bulk.
15. Local Sweets from a Farmer’s Market
Who doesn’t love sugar?
You don’t even need to buy these from a Farmer’s Market, but the idea is to get something that feels wholesome and local.
Small jars of honey, saltwater taffy, etc. all make for great leave behinds. They also remind your client that hey – you’re not some big, faceless corporation. Your cleaning business is run by people who care.
16. A gift that will remind clients of your company
Have a clever company name, mascot, or specific branded logo?
Try to leave a gift that will remind your clients of YOU!
For example, if your company name is “Clean Ducks Services” you might leave behind a rubber duck toy, with your company card attached.
Or, if you call yourself the “Busy Bee Maids,” you could leave behind sticks of honey. Get creative!
17. Super Awesome Welcome Packets
“Welcome Packets” are one of the easiest – and most powerful ways to “Wow” your new clients.
Envelopes, folders, or even binders filled with useful information on cleaning and products, expectations, and business cards will prove to your clients that you are serious about your cleaning services.
Just don’t go too far, or your clients will start to wonder if you’re “expensive” because you created something that clearly costs $50 or more.
These Great Leave Behinds are Guaranteed to Impress Your Clients
Obviously, if you start leaving behind gifts, it can cost you a little bit of money.
But, you will more than make up for it on the backend.
Remember: marketing doesn’t stop when someone becomes your client.
You need to keep selling them, reselling them, and getting them excited to talk about your services.
Be creative. This is an easy way to impress your clients, upsell existing clients, and generate referrals for very little money, and almost no time at all.
And of course, don’t forget to give your clients the greatest “leave behind” of them all…
A very clean house!
Patrick Hoffman is Marketing Director at Service Autopilot. He specializes in managing marketing campaigns and giving marketing strategies to the Lawn Care, Landscaping, and Cleaning Industries. When he's not writing, he's reading books on marketing, self-improvement, or science fiction.