The Green Industry is suffering from the biggest drought ever.
There is a lack of fresh employees for all of us:
- Residential lawn care
- Commercial lawn care
- Tree trimming services
- Hard & Soft landscaping
We need to be smarter about how we search for our lawn care employees.
These five strategies will put you far ahead of the competition, and help you find the best employees for your lawn or landscaping business.
1. Give Your Employees a “Finder’s Bonus”
Every lawn care company should be doing this.
Let’s say you have a long-time employee named Jim. He’s one of your most trusted techs. Jim comes to you, and says, “I’ve got a good friend who wants to start working here.” You know Jim well, and you are sure anyone he recommends would be a great asset to your lawn care company.
Of course, you’re happy to interview Jim’s friend. He passes your tests well enough, and he seems eager to work.
You hire Jim’s friend, and three months later he’s still working hard and helping out the team. THANK JIM by giving him a “finder’s bonus” – a reward for bringing his friend into the company. Cash bonuses or other valuable incentives for your employees can help you build some of the best knit teams in lawn care.
2. Get Cozy with Your Vendors
You see them all the time, so why not make good with your local vendors? Vendors may not always be able to help you find new employees, but they usually know someone in the lawn care industry looking for a job.
Be good to your vendors. Send them a gift for being good to you. Talk to them.
When they do help you out, don’t be bashful with the cash. If they know they’ll get rewarded, they’ll try harder to find you employees that stick.
3. Spend Money on Advertising
Why do we spend so much money on finding new clients and leads, yet we think that finding new employees should be free? Being cheap, when it comes to finding new employees, ends up costing you money.
You need to have the whole world know you’re looking for new employees, and you’re going to have to spend a few bucks to do that. The best employees are attracted by professionals who are willing to spend money on their business.
Buy advertising pieces, post on Craigslist, put a button on your website, and use your bright, shiny nickels to find your next golden employee.
4. Go to Them
If you’re still having problems, or you’re out of time and need employees now, go to them. Think about where your next employee is likely to be hanging out:
- Apartment Complexes
- Hardware Stores
- College Campuses
- Churches or Community Centers
Use the same marketing sense you use when looking for new clients. This should come as no surprise: if you have better marketing skills, you’ll find more employees.
5. Don’t Ever Stop Looking for Employees
One of the biggest problems all lawn care businesses face is a lack of labor. Why do so many of us apply so little of our time, energy, and money to this problem?
The moment you quit looking for new employees is the moment you stop growing your company. Don’t give up on the search, and work on it just like you would when finding new clients.
Even if you’ve hired everyone you need for the season, KEEP LOOKING. You never know when one of your employees will flake. Some lawn care pros keep a rotating “bench” of employees-to-be. They’ll call them up whenever there’s a ‘no-show,’ and give them a shot on the team.
Remember: your clients pay you money, but your employees make you money.
Lisa Marino is a copywriter for Service Autopilot. She uses her 15+ years in direct marketing, sales, and product development to push entrepreneurs beyond their limits. She's passionate about helping others grow their businesses through time-tested marketing techniques. When not writing, you can find her belting out a mean Stevie Nicks at a local karaoke night.Author's Website