Expand reach, increase conversions, and dominate your local market by generating 5-star pool company reviews.
Despite the numerous marketing strategies, pool company reviews serve as an excellent way to gain both:
By the end of this article, you can begin continuously generating 5-star pool company reviews today!
On average, 9 out of 10 customers read reviews before purchasing.
Take a look at a few of the top reasons why 5-star pool company reviews are crucial to long-lasting growth:
Although, similar to positive reviews establishing trust, negative reviews have become the #1 factor impacting negative consumer opinions.
Use 5-star reviews to increase conversions:
Did you know about 65% of Google users read reviews directly within the results?
In addition, as the leading online review platform, a Google Business account is a key factor in the success of your pool service business.
Also, here’s a look inside a few other leading review platforms:
A simple, effective strategy for scoring amazing reviews is to make submitting reviews as easy as possible.
Even though you need to ask clients for reviews, remember not to harass them about it either.
Here are a few situations where you should never ask for reviews:
Also, resist the urge to ask ALL clients for reviews. Instead only ask your happiest clients after:
Take a look at a few easy ways to entice 5-star pool company reviews:
A Quick Word of Caution: Due to FTC regulations, I strongly caution against incentivizing reviews. Also, it tends to be ineffective since you must incentivize ALL reviews – even the bad ones. Otherwise, if you fail to incentivize all reviews, you can face legal complications.
5-star pool company reviews have the ultimate power to cultivate client relationships, increase awareness, manage reputation, establish leading authority, and dominate your market.
Generally speaking, online reviews can be broken down into 3 categories:
Have a look inside a few excellent ways to respond:
Attempt to identify the client by compiling as much information as possible about them.
Then, thank the client within a week or less. Next, tell them you’ll share their feedback with your team, which reinforces your satisfaction commitment.
Remember, it’s important to provide original responses. Highlight anything potential leads might find of interest.
For example, highlight your high-quality pool services, applicable keywords, and anything else leads might find of interest.
If possible, respond to lukewarm reviews within 12 hours or less.
Attempt to identify the client and contact them in a private conversation.
If you’re unable to identify them, then explain that in your public response. Offer your contact information, and ask that they contact you directly to provide additional details.
Always remember the importance of verbally empathizing with their concerns. Never make assumptions, excuses, or deflect responsibility, All responses deserve validation, even if you disagree.
Keep in mind, all feedback plays an integral role in making improvements to your services.
Close out the response by thanking them for their vital feedback. Don’t forget to highlight any positive elements from their review.
Due to the heavy impact bad reviews hold, it’s crucial to respond to them as soon as possible – ideally, within 12 hours or less.
First, attempt to identify the client and gather as much information as possible about their situation.
If you’re unable to identify them, ask that they directly contact you in private. Validate all of their concerns, and let them know their experience matters to you.
Then, explain how you’ll address their concerns to make future improvements for clients.
Remember, even if you disagree, NEVER patronize, lecture, attack, or accuse the client. ALWAYS be professional, courteous, and empathize with their concerns.
Document all actions you’ve taken to remedy the situation.
Even though it’s easy to get swept away into emotions over bad reviews, it’s important to use them as a key stepping stone in making improvements to your services.
As always, explain the misunderstanding, validate the client’s poor experience, and thank them for their feedback – even if you disagree.
As a result, with a successful de-escalation, clients are more likely to subsequently edit and improve their review.
Do this by setting a trigger to send follow up emails asking for reviews when a client send back a positive survey.
Plus, the #1 pool service software has the ability to also equip you with:
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Instead of being upset about negative reviews, it’s a necessary aspect in the process for making modifications and improvements in your services.
By listening to your clients’ reviews, you can then use these improvements to improve existing reviews and increase conversions.
Plus, 5-star reviews help your business to:
Remember, by keeping existing clients happy, you can continue receiving 5-star reviews using your current client base.
At last, you can begin scoring 5-star pool company reviews today!
Originally published Sept 8, 2022 7:00 AM