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5 Ways to Generate 5-Star Pool Company Reviews

Published on September 8, 2022

Expand reach, increase conversions, and dominate your local market by generating 5-star pool company reviews.

Despite the numerous marketing strategies, pool company reviews serve as an excellent way to gain both:

  • Overall 5-star reviews
  • Recent 5-star reviews

By the end of this article, you can begin continuously generating 5-star pool company reviews today!

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1. Attract Top Clients With 5-Star Pool Company Reviews

On average, 9 out of 10 customers read reviews before purchasing.

Take a look at a few of the top reasons why 5-star pool company reviews are crucial to long-lasting growth:

  • 62% of consumers say they won’t purchase from brands censoring their online reviews
  • 79% say their trust online reviews just as much as personal recommendations
  • 54% read at least 4 reviews before purchasing
  • 53% expect businesses to quickly respond to negative reviews within a week
    • 1 in 3 have shorter timeframe of 3 days or less
  • 97% that read online reviews also read the business’ responses
  • 8 out of 10 consult online reviews of local businesses
  • Product pages with reviews have an average of 3.5 times more conversions than those without

Although, similar to positive reviews establishing trust, negative reviews have become the #1 factor impacting negative consumer opinions.

For example, a mere 14% of consumers are willing to purchase from businesses with 2 stars or less. Similarly, 19% choose another business after reading a single bad review.

Use 5-star reviews to increase conversions:

  • 5-star reviews bury bad the ones
  • Phenomenal reviews improve search engine ranking
  • Clients justify pay more for high-quality, reputable services

2. The Best Platforms for Online Reviews

Did you know about 65% of Google users read reviews directly within the results?

In addition, as the leading online review platform, a Google Business account is a key factor in the success of your pool service business.

Also, here’s a look inside a few other leading review platforms:

Remember, these small business listings not only aid in collecting reviews, but they also help to acquire referrals and capture leads.

3. Utilize These Winning Strategies to Score Amazing Pool Company Reviews

A simple, effective strategy for scoring amazing reviews is to make submitting reviews as easy as possible.

Even though you need to ask clients for reviews, remember not to harass them about it either.

Here are a few situations where you should never ask for reviews:

  • After sending an invoice
  • When a mistake has been made
  • Following a complaint or bad review

Also, resist the urge to ask ALL clients for reviews. Instead only ask your happiest clients after:

  • A compliment
  • An outstanding job
  • A raving comment or public shoutout

Take a look at a few easy ways to entice 5-star pool company reviews:

  • Add links in your email signature to the platforms where you want reviews.
  • After being complimented, give clients your flyer or business card, and ask for a review.
  • Add a CTA (i.e. Call-to-Action) on your website navigating clients to the platforms in which you want reviews.
  • Following a positive survey response, ask clients via email or text to submit a review.

A Quick Word of Caution: Due to FTC regulations, I strongly caution against incentivizing reviews. Also, it tends to be ineffective since you must incentivize ALL reviews – even the bad ones. Otherwise, if you fail to incentivize all reviews, you can face legal complications.

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4. Expert Ideas for Responses to Reviews

5-star pool company reviews have the ultimate power to cultivate client relationships, increase awareness, manage reputation, establish leading authority, and dominate your market.

Generally speaking, online reviews can be broken down into 3 categories:

  1. Good
  2. Lukewarm
  3. Bad

Have a look inside a few excellent ways to respond:

Good Reviews With 4-5 Stars

Attempt to identify the client by compiling as much information as possible about them.

Then, thank the client within a week or less. Next, tell them you’ll share their feedback with your team, which reinforces your satisfaction commitment.

Remember, it’s important to provide original responses. Highlight anything potential leads might find of interest.

For example, highlight your high-quality pool services, applicable keywords, and anything else leads might find of interest.

Lukewarm Reviews With 2-3 Stars

If possible, respond to lukewarm reviews within 12 hours or less.

Attempt to identify the client and contact them in a private conversation.

If you’re unable to identify them, then explain that in your public response. Offer your contact information, and ask that they contact you directly to provide additional details.

Always remember the importance of verbally empathizing with their concerns. Never make assumptions, excuses, or deflect responsibility, All responses deserve validation, even if you disagree.

Keep in mind, all feedback plays an integral role in making improvements to your services.

Close out the response by thanking them for their vital feedback. Don’t forget to highlight any positive elements from their review.

Bad Reviews With 1 Star

Due to the heavy impact bad reviews hold, it’s crucial to respond to them as soon as possible – ideally, within 12 hours or less.

First, attempt to identify the client and gather as much information as possible about their situation.

If you’re unable to identify them, ask that they directly contact you in private. Validate all of their concerns, and let them know their experience matters to you.

Then, explain how you’ll address their concerns to make future improvements for clients.

Remember, even if you disagree, NEVER patronize, lecture, attack, or accuse the client. ALWAYS be professional, courteous, and empathize with their concerns.

Document all actions you’ve taken to remedy the situation.

Even though it’s easy to get swept away into emotions over bad reviews, it’s important to use them as a key stepping stone in making improvements to your services.

As always, explain the misunderstanding, validate the client’s poor experience, and thank them for their feedback – even if you disagree.

As a result, with a successful de-escalation, clients are more likely to subsequently edit and improve their review.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
Start Automations Tour

5. Put Your Review Follow Up Process on Autopilot

Automate your pool company reviews follow up process with the best pool service software. Using automations in Service Autopilot, you can send automated surveys to get reviews.

Do this by setting a trigger to send follow up emails asking for reviews when a client send back a positive survey.

Plus, the #1 pool service software has the ability to also equip you with:

  • Custom forms
  • Instant invoicing
  • Employee tracking
  • Simplified marketing
  • Asset and chemical tracking
  • Automatically optimize routes
  • Same-day automated payments
  • Quick, on-the-go estimate creation
  • Client accounts accessible from anywhere

Stop hitting a growth ceiling, and unlock your pool service business’ full potential by choosing Service Autopilot now!

Grow Your Pool Business... Faster (and with Less Stress)

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

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Use 5-Star Pool Company Reviews to Score the Most Profitable Clients

Instead of being upset about negative reviews, it’s a necessary aspect in the process for making modifications and improvements in your services.

By listening to your clients’ reviews, you can then use these improvements to improve existing reviews and increase conversions.

Plus, 5-star reviews help your business to:

Remember, by keeping existing clients happy, you can continue receiving 5-star reviews using your current client base.

At last, you can begin scoring 5-star pool company reviews today!


Related: Pool Service Marketing: 13 Effective Expert Strategies


Originally published Sept 8, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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