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Even the businesses with the most solid foundation need to know how to get their first pool service clients in order to be successful.
Since clients are the heart of your business, it's crucial to find the most effective strategies to win your first pool service clients. However, many businesses overlook the key secrets to establishing conversions.
Plus, as you establish conversions, you can potentially replicate those clients through referrals.
For example, if each of the five conversions you've just made refer you to just one person, then you've potentially doubled your client base without even trying.
Remember, it only takes a few great clients to grow your business. Which means, when you provide clients with high-quality services, the word of mouth referrals can come pouring in!
In this article, you’ll find out how to get your first pool service clients through:
In order to win and keep your first pool service clients, you'll need to establish a reputation for providing the best pool services in the area.
To start, it's important to go the extra mile with new clients. Which means, you'll need to give it 110% for the first few visits before dialing back down to your usual 100%.
Do this by making the most of EVERY scheduled service as well as going above and beyond to over-deliver at each possible opportunity.
For example, gifting clients with a pool inflatable and your business card as leave-behinds are an excellent way to go the extra mile. Alternatively, you could conduct follow up calls after the first service.
In addition, you can provide your best clients with referral offers to increase word of mouth referrals.
Plus, your referral offer doesn't have to be overly complex. Provide your most profitable, favorite clients with an offer as simple as a free one-time upgrade service or discount for each successful referral.
As a result, you can increase referrals with an effective referral program that clones your best clients. Additionally, this is a great way to increase perceived value in order to charge premium prices.
9-arounds are one of the most lucrative ways to target ideal clients in specific neighborhoods and:
Remember, dense routes are crucial in maximizing profits because they decrease time on the clock and use less gas driving between properties.
Also, don’t overthink this approach. Keep it simple by using flyers or door hangers as quick leave-behinds after jobs are finished.
Keep in mind, the best flyers have:
Additionally, avoid neon colors or overly "busy" designs and copy. Stick with simple, large, legible font that can be read from a distance.
The most effective flyers have the perfect harmony between simplicity and uniqueness.
And if you want to know which houses in your desired neighborhood have pools, try using something like Google Maps to target the right houses for 9-arounds.
By the way, Service Autopilot's Smart Maps generates automatically optimized, condensed routes.
Think of online advertising as your virtual door hangers. Online ads are an excellent, powerful way to increase brand awareness and win your first pool service clients.
Plus, you don’t have to be a professional digital marketer to take advantage of ads!
Take a look at a few places to should consider placing online ads:
Your overall goal in these ads is to prove to your leads that your pool service business is the ultimate solution to their pool service needs.
Keep in mind, one of the biggest differences between Google Ads and social media ads are:
With Google, leads are actively searching for a solution to their problem. Whereas, with social media, you’re invading their space because leads aren't necessarily looking for a solution to a problem.
Also, with social media ads, you can choose your audience. With Google Ads, your audience is based on your keywords.
Depending on your keywords, Google Ads tends to cost more than social media ads. However, they can be highly effective in converting new leads into clients.
Use a tool, like Google Keyword Planner, to help you choose the best keywords.
Either way, both Google Ads and social media ads are great ways to establish online presence and get your first pool service clients.
No matter what you choose, you can set your daily budget to develop a marketing plan that best meets your business needs.
Did you know that over 83% of consumers rely on friends and family to make purchase decisions? Which means, client referrals are pivotal in getting your first pool service clients.
Take a look at a few great ways to win client referrals:
Remember, one great referral can cause a ripple effect of five more referrals—making a solid referral program one of the most effective ways to get your first pool service clients.
Plus, by providing the best pool services in your area, it’s easy to get more referrals because the word will naturally get out. Which means, it’s crucial to treat EVERY client as a possible referral.
One of the greatest missed opportunities is when you don’t IMMEDIATELY follow up on an estimate.
Immediately following up on an estimate helps to ensure that potential clients don’t get snagged by the competition. Also, it demonstrates your professionalism and timeliness to clients.
This is why you should NEVER WAIT to follow up on a client.
Think of how many clients you’ve lost because you either didn’t follow up with them… or worse, you forgot. These missed opportunities are essentially throwing money away.
You want to be the first pool service business to reach out to clients before the competition does. Plus, this is an opportunity to impress clients with your quick communication skills before they've even hired you.
Also, don’t become discouraged if you don’t hear back from a client after the first follow up. Sometimes, it takes more than one attempt.
And in case you’re worried you don’t have time for continuous follow ups, this process doesn't need to be overwhelming.
With Service Autopilot's automations, you can funnel estimate follow ups into auto-generated email campaigns with triggers you've set up.
In addition, the #1 pool service software that experts LOVE can:
Plus, Service Autopilot offers many tools to make processes like these as easy as possible—simultaneously streamlining your everyday processes to run as efficiently as possible.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
These strategies provide your business with a solid foundation for converting your first pool service clients with:
Finally, you can use these winning strategies to start getting your first pool service clients today!
Related: 5 Ways to Generate 5-Star Pool Company Reviews
Originally published Dec 22, 2022 10:22 AM
Tags: Marketing
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