2020 Service Autopilot Virtual Summit

How to Get Your First Pool Service Clients

Published on July 14, 2020

You’ve invested a lot of hard work into your business, but it’s all for nothing if you can’t attract your first pool service clients.

Clients are the heart of your business. However, many pool service business owners overlook what it takes to win new clients.

By recruiting just one client, you’re potentially recruiting multiple clients through referrals.

Think of it this way… Imagine gaining five new clients, then having each of those clients tell their friends about your impeccable service to one of their friends. Now, you’ve singlehandedly DOUBLED your client base - without even trying.

When you give your clients amazing service, word of mouth referrals will come pouring in!

All of this goes to say that it only takes a few great clients to grow your pool service business.

In this article, you’ll find out how to win more pool service clients through:

  • Referrals
  • Client satisfaction
  • Simple marketing strategies

After reading this article, you can start winning more pool service clients TODAY.

Now, let’s get started.

Give Your Clients THE BEST Pool Service 

We briefly talked about why it’s important to provide amazing service, so now let’s talk about how to give great service.

First off, your new pool service client’s initial impression means everything.

For at least the first few times you service their pool, you should give them your best 110% (and then some). After giving them a few awesome services, you can dial it back to 100%.

You want your new clients to have a fantastic first impression, so they’ll share their perfect experience with all of their friends and family.

Do this by making the most of EVERY scheduled service.

Go above and beyond to over-deliver at every opportunity possible - such as a leave-behind gift (like a pool inflatable) with a referral card (magnets with your number on it work really well) OR a followup call after their first service to make sure they’re happy with their first service.

Also, consider giving your pool service clients referral offers to get the word out.

Your referral offer doesn’t have to be given to everyone, but you should at least send it to your best, most profitable clients. Your offer can be as simple as giving them your business card with $5 off for every successful referral.

When you give your best clients referral offers, they’re likely going to refer you to other clients just like them. As a result, you’re simultaneously cloning your best clients.

Your pool service clients are paying for the best quality service and experience, so make it as memorable as possible. When you do this, you not only win more clients, but you can also maintain higher prices.

Use 9-Arounds to Win ENTIRE Neighborhoods

Winning entire neighborhoods is one of the best ways to optimize and increase the density of your pool service route.

When a neighborhood hires you, you’ll spend less time and gas driving between jobs, which also means higher profits.

In order to win over those neighbors, 9-arounds are one of the most cost-efficient and easiest ways to to target your potential clients in your desired neighborhood.

And don’t overthink this approach. Keep it simple by using flyers or door hangers you can quickly leave behind after you finish a nearby job.

When you’re creating your door hangers, consider adding things like:

  • Your branding
  • Social handles
  • A strong Call-to-Action
  • BOLD contact information
  • Your pool business name and logo
  • Legible and attractive colors and fonts

You want your door hangers to share enough about your services to quickly attract attention, but aren’t too “busy”.

It’s better to go with a large, bold, simple font that’s easy to read from a distance than something that’s pretty but not easily readable.

And if you want to know which houses in your desired neighborhood have pools, try using something like Google Maps to help you target the houses for your door hangers.

Take Advantage of Online Ads to Win More Pool Service Clients

Think of online advertising as your virtual door hangers.

Online ads are an excellent, powerful way to increase your brand awareness and win more pool clients.

And the best part?

You don’t have to be a professional digital marketer to take advantage of them!

These are a few places where you should consider placing online ads:

  • Google
  • Facebook
  • Instagram
  • Twitter
  • Etc.

Your overall goal in these ads is to prove to your leads that you’re the ultimate solution to their problem.

Probably the biggest differences between Google Ads and social media ads are their price, effectiveness, and audience.

With Google, your leads are actively searching for a solution to their problem. Whereas, with social media you’re invading their space a bit because they’re not necessarily looking for a solution to a problem.

Also, with social media ads, you can choose your audience. With Google Ads, your audience is based on your keywords.
Depending on your keywords, Google Ads tend to be a little more expensive than social media ads. However, they can be highly effective in converting new leads into clients. You can use a tool like Google Keyword Planner to help you choose the best keywords.

Either way, both Google Ads and social media ads are great ways to raise your brand awareness to win more pool service clients.
No matter what you choose, you can set your daily budget and choose to be charged only when someone clicks on your ad.

At the end of the day, online advertising is pretty easy, and you don’t have to be a digital marketer to use them effectively.

How to Use Referrals to Win Great Pool Service Clients  

Did you know that over 83% of people rely on their family and friends to make purchase decisions?

This is why it’s so important to convince your best clients to refer you.

Here’s how you do it:

  1. Give your jobs 110% effort 100% of the time.
  2. Surprise and delight them by over-delivering.
  3. Find opportunities to receive positive responses by sending a brief survey via email or text (you can easily do this in Service Autopilot).
  4. Respond to positive feedback (give them a referral offer with a discount for each successful referral).
  5. Stay engaged with your pool service clients (social media, emails, two-way texting, etc).
  6. Create awesome content and share it (the average buyer looks at 10 content pieces before converting).
  7. Provide different referral offers (i.e. if previous referral offers aren’t successful, wait a bit, then give a different offer to write a review or testimonial).
  8. Take advantage of social media ads (Facebook, Instagram, and Twitter are all great, low-cost ad options with hyper-targeted marketing audience options).
  9. Make referrals EASY for your clients by giving them referral cards and such.
  10. Initiate a customer loyalty program (i.e. you can offer rewards points to your most loyal customers for referring you).
  11. Get your pool business involved in your community via volunteering or donations (this promotes good publicity and spreads your name out there).
  12. Refer your clients to a trusted business for a service you don’t offer (i.e. a mutually beneficial relationship with another business to refer clients to someone you trust and vice versa).
  13. Institute a customer referral program.
  14. Give your clients incentives to refer you (i.e. gift cards to restaurants or stores for every X number of referrals).
  15. Bonus Tip! When you’re first starting out, be sure to ask your own friends and family for referrals.

One great referral can cause a ripple effect of five more referrals, which is why it’s a great place to start consistently winning more pool service clients.

When you provide the best pool services in your area, it’s easy to get more referrals because the word will naturally get out. This is why it’s so important to treat EVERY client as a possible referral.

Bottom line: Give your clients high-quality services that over-deliver, so you can create strong advocates for your business where they’ll brag about you to everyone they know.

Referrals are absolute game-changes… if you know how to leverage them.

IMMEDIATELY Follow Up on Your Estimates

One of the greatest missed opportunities is when you don’t IMMEDIATELY follow up on an estimate.

Immediately following up on an estimate helps to ensure that your potential client doesn’t get snagged by your competition. Also, it shows them how professional and timely you’ll be when they hire you.

This is why you should NEVER WAIT to follow up on a client.

Think of how many clients you’ve lost because you either didn’t follow up with them… or worse, you forgot. These missed opportunities are essentially throwing money away.

You want to be the first pool service business to reach out to your clients before your competitors do. Plus, you can take this opportunity to impress your client with your quick communication skills before they hire you.

You’d be surprised how effective a simple follow-up message can be.

Also, don’t become discouraged if you don’t hear back from a client after the first follow up. Sometimes, it takes more than one attempt.

And in case you’re worried you don’t have time for continuous follow ups, this process does not need to be overwhelming.

Service Autopilot is the #1-trusted, pool service software solution that pool service experts LOVE.

With Service Autopilot, you can:

  1. Quickly create professional estimates on-the-go… in seconds.
  2. Automatically follow up with ALL of your estimates via email and/or text.

Simple, right?

Service Autopilot offers many tools to make processes like these as easy as possible—simultaneously allowing you to streamline your everyday processes to run as efficiently as possible.

Win Profitable Pool Service Clients (that Never Leave You!)

Even though these strategies are just the tip of the iceberg in building a wildly successful pool service business, getting your first pool service clients is the most important part.

Think about your most ideal client, and do your best to clone as many of them as possible. Additionally, referrals, high-quality service, and online advertising are some of the best ways to do just that!

Always remember when you’re creating marketing strategies: keep your brand in mind and choose 1-3 services to promote.

And don’t forget! Stay on alert for any opportunities to impress your clients to gain new ones.

By following the tips in this article you can start winning your first pool service clients TODAY.

Alyssa Sanders

Alyssa is a Marketing Specialist at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing an SA blog to help service industry owners, she's watching sci-fi or has her nose in a book.
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