Pool Cleaning Pricing: The Ultimate Guide for Your Business

Published on August 5, 2021

One of the most difficult parts of running a business is knowing how to price your services. Use this pool cleaning pricing guide to help you do it right the first time, so you can grow a successful business and meet your profit goals.

Even though pool cleaning pricing has a lot of factors to consider, when you have all the tools and information you need, you can conquer pricing your pool services fast.

Use this ultimate pool cleaning pricing guide to help base your pool service pricing on factors like:

  • Profit goals
  • Customer feedback
  • Your break even point
  • Insight from your target market
  • Your financial advisor’s advice
  • The right pricing model for your business

After reading this pool cleaning pricing guide, you’ll have everything you need to properly price your pool services. Plus, you’ll get FREE gifts you can download to further maximize your profits.

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1. Use Insight from Your Local Target Market

By utilizing your insight into your target market, you’re able to more easily sell your clients on your pool cleaning pricing.

In turn, you can use the insight you gain from your local target market to increase your selling effectiveness with new ideal clients as well as defeat your competition.

First off, you need to identify your ideal client. In order to define your ideal client, think about your favorite client (or client you’d like to have). Then, answer questions such as:

  • What’s their age range?
  • Are they single or married?
  • What’s their education level?
  • What’s their household income?
  • Do they have kids? If so, how many?
  • What are some of their challenges or pain points?
  • What do they do for a living? Do they have spare time?

Keep in mind, it’s important to be as specific as possible in your answers to these questions. After all, the more specific you are, the better you’ll get to know your ideal client.

Additionally, when you know your ideal client, you’re able to write faster, more effective ad copy.

Once you’ve answered the big questions about your ideal client, you need to define what your clients want - the best way to do this is through surveys.

In your client surveys, it’s a good idea to ask questions such as:

  • What about our pool cleaning business do you love the most?
  • Why did you choose our pool cleaning business over our competitors?
  • What do you care most about when choosing a pool cleaning business?

After defining what your ideal client wants, you need to identify any current industry trends.

Next, figure out which pool services are the most common in your area. For instance, are they packages or recurring maintenance services that clients buy more often?

Also, it’s important you know your local seasonality so you know when to sell.

For example, what are your busy and slow seasons? Which pool services sell best during certain times of the year?

Now, take everything you’ve learned about your ideal client, and use it to sell more effectively and stand apart from your competitors.

Lastly, use these local target market insights to increase your conversions and improve your pool service marketing strategies in areas like:

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2. Calculate Your Break Even Point

Since you now know how to sell more effectively to your ideal clients, you’re ready to find out the minimum you need to charge for pool services.

In order to calculate your break even point, you’ll have to add up all of your costs:

  • Material costs (e.g. equipment, chemicals, etc)
  • Labor costs (e.g. employee wage, benefits, etc)
  • Overhead costs (e.g. software, gas, office space, etc)

Don’t forget to add up ANY and ALL costs associated with running your pool service business.

As always, verify your break even point with your trusted financial advisor or accountant.

After adding up all of your costs, you’ll have calculated your break even point. As a result, you now know how much you need to charge in order to maintain your profit goals.

3. Choose Your Pool Pricing Method

Now that you’ve calculated your break even point, you’re ready to choose your pool pricing method.

As you decide on a pool pricing method, remember that it might be a factor in determining costs, profit goals, and more.

Everyday Pool Cleaning Packages

When it comes to pool cleaning, many businesses choose to create everyday pool cleaning packages.

While this is a fairly simple pool pricing method, it’s important you still do estimates and adjust your pricing on an as-needed basis.

For example, if your client has obstacles that make the job take longer, then it’s important you adjust your pool cleaning pricing to account for the extra time and cost.

As always, don’t be afraid to raise your pool cleaning prices as your costs change and increase. After all, you’re in the business of making profit.

Pool Installation and Time and Materials Pricing

When it comes to pool installation, many businesses choose to charge by time and materials.

Using this pool service pricing method, the client is billed for the pool professionals’ time as well as any additional costs that arise.

Since every pool installation is different, and material costs are on the rise, time and materials pricing ensures all of your pool installations remain profitable.

By the way, did you know you can automatically track your time and materials using Service Autopilot?

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4. Set Conquerable Profit Goals

Once you’ve chosen your pool service pricing methods, you’re ready to set conquerable profit goals for your business.

In turn, you can incorporate these profit goals into your pool service pricing.

Step 1: Calculate Your Pool Service Business’ Net Income

Before you set your profit goals, you need to calculate your pool service business’ net income.

Use this formula to calculate your pool service business’ net income:

Net Income = Total Revenue - Material Costs - Labor Costs - Overhead Costs

Then, you need to calculate your profit margin.

Use this formula to use your net income to find your profit margin:

Profit Margin = Net Income / Total Revenue

Step 2: Incorporate Profit Margin Goals into Your Total Pool Service Pricing

Find out what works best for your pool service business by testing out a few different profit goals.

Remember, as your profit margin goals increase, so do your sales goals.

Keep in mind, your main goal is to set ambitious, yet achievable profit goals.

Step 3: Stay Competitive By Analyzing Your Top Competitors’ Pool Cleaning Pricing

By far, one of the best ways to stay competitive is by analyzing your top competitors’ pool cleaning pricing.

For example, if you’re setting your pool cleaning pricing way lower or higher than your competitors, then you might need to adjust your prices.

However, always remember that your competitors' goals and costs are different from yours. As a result, you can’t simply copy your competitors’ pool cleaning pricing.

Though, knowing what the majority of your competitors are charging gives you a good general idea if you’re in the right ballpark.

Bottom Line: After incorporating your profit goals into your pool service pricing method, compare your prices to your competitors to see how your pricing holds up against theirs.

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5. Consult With a Trusted Financial Advisor or Accountant to Verify Your Pool Cleaning Pricing

As always, it’s essential that you consult with a trusted financial advisor or accountant to verify your pool cleaning pricing.

These consultations are important because your advisor can discover if there are any factors you’ve forgotten to consider as well as what you need to charge.

Since your financials are the lifeblood of your pool service business, you can’t afford to skip financial consultations.

6. Set Expectations With a Pool Service Agreement

Whether you’re cleaning or installing pools, you need a pool service agreement to set the right expectations with your clients.

Your pool service agreement should include things like:

  1. Contract dates
  2. Prices, payment process, and fees (also, disclose that it’s subject to change)
  3. What’s included in the services
  4. Repairs that aren’t included in the package
  5. Legal disclaimers

As always, consult with an attorney or other legal counsel to ensure your pool service agreement protects your business as much as possible.

By the way, did you know you can get IP signatures when you email contracts to your clients using Service Autopilot?

7. Use Customer Feedback to Improve Your Pool Cleaning Pricing Process

The best way to improve your pool cleaning pricing process is by gathering customer feedback.

These are a few different ways you can obtain feedback from your customers:

  • Conduct social media polls
  • Call or ask for feedback in-person (after a positive customer experience)
  • Text surveys and follow-up texts (easily automate texts using Service Autopilot)
  • Encourage reviews (keep in mind, you should not incentivize reviews)
  • Email surveys and follow-up emails (using Service Autopilot’s Automations)

Once you raise your pool cleaning pricing on your least profitable clients first, then it’s time to send out survey questions to ensure they’re still satisfied with you.

Then, as you receive customer feedback, adjust your pool cleaning pricing process for future price changes with more profitable clients.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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Maximize Your Profits With the Right Pool Cleaning Pricing

Finally, you have everything you need to use this pool cleaning pricing guide to conquer your goals and maximize your profits.

Use this guide to ensure you’re properly pricing your pool services and implementing your new pool service price increases in the best way possible.

When you implement these top strategies, you’ll have the power to grow a successful pool service business. Take advantage of this ultimate pool cleaning pricing guide today!

Related: How to Raise Pool Service Prices Without Losing Clients

Originally published Aug 5, 2021 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.

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