Pool service PPC is a great way to find leads who are looking for your services right now. With Google Ads, you can get more leads, show up in online searches, and find more clients in your area.
In this guide, you'll learn all about pool service PPC so you can start using Google Ads for:
Pool service is different from brick-and-mortar businesses because you go to clients instead of them coming to you.
This means you need to pick areas to target, so you know which neighborhoods you want to win.
Areas with lots of pools will show results faster. You can use these results to see which Google Ads work best.
Google Ads now offers smart location options to help you win more jobs. You can:
Also, Google's local service ads put your pool service PPC right at the top with a "Google Guaranteed" badge. This helps win trust fast.
It's good to stick to a budget, but remember that Google Ads cost more than Facebook and other social media ads. You can't run Google Ads for $5 a day like Facebook, which means you’ll need to spend more to see results.
Why? Because you're reaching people who are looking for pool services right now. These leads cost more, but they're more likely to become paying clients.
For pool service PPC, expect to pay:
To make Google Ads work well for your pool business, plan to budget at least $500-750 per month during the busy season. This gives you enough to:
The goal is to find the sweet spot between not spending too much and spending enough to get a good return.
Pro Tip: Start with a medium pool service PPC budget in a smaller area first. Once you see what works, you can spend more and cover more areas.
So once your ads start bringing in prospects, you need a plan on how to handle them. First, decide where you'll send people who click your ads:
Pro Tip: Whatever option you choose, make sure it is mobile-friendly! Most people will see your ad on their smartphones!
Next, set up your follow-up system:
Make it easy for clients to take action:
Remember: The faster you respond to new leads, the more likely they are to choose your business. Use Service Autopilot to help you stay organized and respond quickly to every new client.
Instant invoicing
Better scheduling
Manage your clients and employees all in one system
If you're new to Google Ads, you need to know how Google shows your ads to the right people.
Google uses match types to determine who will see your ads. Here are the three types:
Broad Match
Keyword example: pool service dallas
This is the most open type of ad, which means Google will show your ad for searches that it thinks mean the same thing as your keyword. For example, your ad might show up when someone searches:
Broad match can help you reach more people, but it can also waste money on searches that aren't quite right for your business.
Phrase Match
Keyword example: "pool service dallas"
Phrase match is more focused, and that means your ad will show when people search for your keyword or close matches. The words need to be in the same order, but people can add words before or after. For example:
This gives you more control while still reaching plenty of potential clients.
Exact Match
Keyword example: “pool service dallas”
This is the most precise option, and Google now includes searches that have the same meaning. For example:
Pro Tip: When starting out, use a mix of phrase match and exact match keywords. This helps you reach enough people while keeping costs under control.
Your main goal with Google Ads is to show up when people are looking to hire a pool service. Focus on keywords that show buying intent, like:
Remember: Google Ads has gotten smarter at understanding what people want. Their AI helps match your ads with the right searches.
Before getting too deep into Google Ads, you need to have a clear picture of what you're advertising and the words people use to find those kinds of services.
Start by listing out the services you offer. It probably looks something like this:
Don't forget to list what you DON'T offer. This helps you avoid wasting money on the wrong searches later.
Once you’re clear on your service offerings, you should focus on using the right keywords. Here are a few tools that can help.:
Use Google's Free Tools
Focus on Service-Based Keywords
Look for keywords that focus on the kinds of things people would look for to find a business like yours:
Add Location Keywords
Make sure you're combining your services with your location:
Pro Tip: Concerned about the keyword volume in Google Keyword Planner? Don’t stress about this because what matters most is finding the right keywords for your area.
You want to group your keywords based on services. For example:
Regular Maintenance:
Special Services:
Commercial Services:
This can help you:
Remember: Start with your most popular services first, then expand to other keyword options once you see how everything is performing.
Want to write better Google Ads? The secret is understanding your clients and what makes the biggest difference to them.
Be sure to check out your local reviews (especially the lower-ranking ones) to see what matters most to clients. These lower-ranking reviews give insight into the minds of your clients. Pay attention to:
For example, if you see lots of reviews saying "they never showed up on schedule," you know leads value reliability. Use this in your ad with something like "Always On Time, Guaranteed!"
Make your ads stand out by:
Pro Tip: Google rewards ads that match what people are searching for. If someone searches "weekly pool service," make sure those exact words appear in your ad.
Tell people exactly what they can expect:
Negative keywords are a great way to ensure that your ads aren’t popping up in the wrong searches. This saves you money and gets you better leads. Here's how to use them:
Pro Tip: During the busy pool season, also add words like "above ground" to your list of negative keywords if you only service in-ground pools!
Every week during pool season, look at what people searched for before clicking your ad. If you see searches you don't want, add them to your negative keywords list.
Remember: You can add negative keywords at any time. The more you add, the more money you'll save on wrong clicks.
Here's how to measure your success with pool service PPC.
Make sure Google can track when people:
Pro Tip: Google Ads can now record phone calls (with client permission). This helps you know which ads bring in the best leads!
Check these things every week during pool season:
For pool service PPC, you might:
Remember: The more you track pool service PPC, the better you can make your ads work for your business. Use both Google Ads data and Service Autopilot to get the full picture of how well your ads are performing.
Google Ads might seem hard at first, but it gets easier. After reading this guide, you now know how to use pool service PPC to:
You don’t have to be a marketing expert to start using pool service PPC. However, if you’re in doubt, consider hiring a freelance ads specialist or agency to help you get started with Google Ads.
Ready to dive into pool service PPC? Start with one small area, set up your tracking, and watch your business grow one Google Ad at a time.Ads for pool service businesses to quickly increase conversions and beat the competition now!
Related: 5 Pool Service Advertising Ideas to Supercharge Growth
Originally published July 19, 2022 7:00 AM. Updated on 5/16/25 at 11 AM
Tags: Featured Post, Marketing
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