5 Ways to Make Money in the Pool Service Business

Published on May 19, 2022

Set your business up for success by taking advantage of the best strategies to make money in the pool service business.

Take a look at a few key secrets so you can make money in the pool service business:

  • Get your pricing right
  • Discover how to find and keep great technicians
  • Increase route density and win new clients with flyers and 9-arounds
  • Stay connected with leads and clients using the best marketing strategies
  • Use the #1 pool service software to streamline daily operations, save time, and increase profits

Leverage the effective strategies in this article to help you to quickly make money in the pool service business.

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1. Properly Price Services for Maximum Profit

In order to maximize profits in your business, you’ll need to ensure you’re properly pricing your services.

Which means, you don’t want to position your prices too high or too low in comparison to your costs as well as the local competition.

Take a look at a few simple steps to properly price your services:

  1. Gain insight into your local target market
  2. Calculate the break-even point
  3. Set achievable profit goals
  4. Evaluate existing accounts to ensure they’re meeting your profit goals
    • ALWAYS meet with a trusted financial advisor or accountant to verify these numbers and ideal profit goals
  5. Increase prices on the least profitable clients
    • Avoid increasing prices during your selling season
  6. Send surveys to the affected clients after the increase for feedback
  7. Use client feedback to improve the price increase process
  8. Roll out the price increase to the remaining more profitable clients
  9. Consistently re-evaluate prices and goals to ensure maximum profitability

Remember, pricing is never a one-and-done operation. It’s important to regularly re-examine existing client account profitability and compare it to your updated goals.

A Quick Guide to Fix Your Pool Cleaning Pricing in Under 10 Minutes!

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2. Hire and Keep the Best Technicians on Your Team

One of the best ways to make money in the pool service business is by simply keeping clients happy with your high-quality services. In turn, they won’t leave for the competition.

In order to provide clients with the best quality of services, you’ll need to hire and keep the best technicians on your team.

How to Find and Hire the Best Technicians

Here are a few ways to find and hire the best technicians:

  • Utilize the best marketing strategies
  • Advertise open job positions
    • E.g. Facebook Ads, Google Ads, etc.
  • Implement an employee referral program
    • E.g. a $500 bonus goes to the employee after the referral has been successfully employed for 30 days

How to Keep the Best Technicians Happy

In addition, take a look at a few next level strategies for keeping your best technicians happy:

  • Attract the best technicians by developing a reputation for high-quality pool services
  • Reward your team’s loyalty by extending annual raises, bonuses, and promotions
  • Offer unique perks the team can’t get anywhere else
    • E.g. free snacks, free coolers, etc.
  • Provide quality benefits to the team
    • E.g. PTO (i.e. Paid Time Off), sick time, 401K, health insurance, etc.
  • Gift your team with stakes in the business’ growth
  • Always be on the lookout for top talent
    • E.g. if you notice a technician from another business doing great work, then offer them your business card
  • Strive for a positive, healthy company culture
  • Provide clear career paths for your team
  • Watch and listen for unhappy employees and do your best to make the necessary changes in keeping them happy

Keep in mind, these are just a few of the endless ways you can keep amazing talent happy in your business.

Be sure to brainstorm additional ideas of your own after receiving employee feedback.

You might not have the budget to offer all of these perks and benefits at first.

Although, you should always strive to leave as much room in the budget as possible for maintaining peak employee satisfaction.

Pro Tip! Consistently evaluate your team’s job satisfaction by regularly sending company surveys through free tools like SurveyMonkey.

Sell more work with these pool service business cards!

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3. Take Advantage of Flyers and 9-Arounds

As you might already be familiar with, 9-arounds serve as an excellent opportunity for condensing routes by winning clients in set areas.

Begin by creating persuasive, professional flyers and door hangers. Then, have technicians distribute these flyers to the neighboring 9 houses to each client in the community they serve.

In turn, you’ll have the ability to take over entire neighborhoods and set areas as the leading pool service provider.

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4. Use Marketing to Stay Connected With Leads and Clients

In addition to providing high quality services, a great way to keep clients happy with your business is by staying connected with them.

Take a look at some of the top ways you can stay connected to clients:

  • Consistent social media postings and engagement
  • Followup satisfaction surveys, emails, and texts (easily do this using Service Autopilot)
  • Begin a blog posting helpful content on your website on making the most of their pool services (this also helps your website Google ranking)

Plus, by staying connected with existing clients online, you’ll simultaneously gain the attention and interest of leads as well.

Automations is the  #1 way to follow up  with clients. If you’re not using it, your business might still be successful - but it won’t grow. 

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In Service Autopilot, our automations send emails and texts to:​

Every lead after an estimate is completed
Clients after their property has been serviced​
Remind leads and clients to send you customer feedback​
Update outdated or declined payment information​
Inform them when a service can’t be completed due to unforeseen circumstances (i.e. weather)​
Remind them of maintenance tips (i.e. putting a cover on the outdoor faucet before the winter)​
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5. Streamline Daily Operations With the #1 Pool Service Software

The ultimate way to make money in the pool service business is by streamlining your daily operations with the best pool service software.

Using Service Autopilot’s all-in-one pool software solution, you’ll gain access to lucrative features, such as:

Push past your biggest bottlenecks, pain points, and growing pains by streamlining your everyday tasks with Service Autopilot.

Grow Your Pool Business... Faster (and with Less Stress)

Instant invoicing

Better scheduling

Manage your clients and employees all in one system

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Become a Success and Make Money in the Pool Service Business Today

Both new and established businesses have the power to become a success and make in the pool service business.

Using the strategies in this article, you can now make money in the pool service business and:

Now, you can begin immediately implementing these winning strategies to make money in the pool service business today!


Related: Pool Cleaning Pricing: The Ultimate Guide for Your Business


Originally published May 19, 2022 7:00 AM

Alyssa Sanders

Alyssa is a Content Marketing Specialist II at Service Autopilot. Her bookworming began after she discovered the Harry Potter series. Her love of books evolved into writing and creating content. When she's not writing, you can find her watching a new sci-fi series or shoving her nose into a book.
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