How to Grow Your Cleaning Business

Knowing how to grow your cleaning business presents challenges because every business' needs are different. Additionally, you might feel a loss for what to do because it seems as though nothing is working.

After all, goals, priorities, processes, and even marketing all vary from business to business.

Though, keep in mind, there's no "one formula" that's the same for all businesses.

In this article, we'll explore how to grow your cleaning business by:

• Setting achievable goals
• Implementing everyday processes
• Using the right marketing strategies
• Managing your cleaning business' reputation
• Taking advantage of resources that can help the business

Finding the right balance of strategies is vital to growing your cleaning business.

Although, since no one cleaning business is the same, it’s important to adjust these strategies to meet the needs of your business.

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Set Achievable Goals

We make goals for just about everything in our lives - diet, fitness, lifestyle, relationships, career, education, and more. We make these goals because we want to improve in those areas.

If we’re making life goals to improve ourselves, then it only makes sense that we’d set them for the businesses we want to improve and grow as well.

By setting achievable goals, you'll make it easier to:

• Track progress
• Determine specific areas for improvement
• Keep everyone in the business motivated for growth

As you're setting goals, it's important to consider things like:

• Increasing client lifetime value
• Employee reviews and surveys
• Your own review and survey of the business
• Areas where you know the business can do better
• Additional services you want to provide now or in the future
• Company strengths (e.g. great reviews, revenue increase, etc.)
• Company weaknesses (e.g. bad reviews, revenue decrease, etc.)

In order to start setting achievable goals, it's important to find out where you want to improve. As a general rule of thumb, many businesses set these goals at the end of each quarter (e.g. about every 3-4 months).

You’ll review the hit and missed goals, and then you’ll set the ones for the next quarter.

Also, be sure to keep track of numbers throughout the quarter. In turn, you don’t have to do as much work when you review.

Implement Everyday Processes

From our morning routine to the way we work, we all have a process for everyday things in our lives.

We do it because these processes create order. This order ensures we maintain control and avert chaos… which is exactly why you need everyday processes in your cleaning business.

Especially in the cleaning industry, you’ll need to start processes for everything things such as:

• Client reviews
• Cleaning services
• Client complaints
• Employee reviews
• Missed or late payments

Alternatively, when you don’t have set processes for everyday tasks put into place:

• You lose control of the business
• Clients are treated unfairly and unequally
• It creates confusion and chaos among the cleaners

No one should have any doubts about the everyday aspects of their job. Which means, in order to grow your cleaning business, there needs to be rules and procedures put into motion.

In turn, when the right everyday processes are put into place, your team and clients are much happier because give they know what to expect.

Use the Right Marketing Strategies

Despite what you might think, marketing isn't difficult for the everyday business to start taking advantage of it.

While a marketing specialist is useful, you have the power to begin marketing your business yourself through:

• Emails
• Google Ads
• Social media
• Your website
• Leave-behinds
• Social media ads
• Flyers and business cards

Plus, marketing is essential for the growth of any cleaning business because it helps you to:

• Encourage reviews
• Upsell existing clients
• Save money on lead acquisition
• Find great cleaning employees
• Increase conversions by acquiring more leads
• Cultivate long-lasting relationships with leads and clients

Once you know the basics of these simple marketing strategies, you'll be able to win more clients with increased lead acquisitions while also winning back lost clients.

In addition, you'll simultaneously be able to keep your best clients by establishing long-lasting relationships with them in your marketing efforts.

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Manage Your Cleaning Business' Reputation

Managing your cleaning business' reputation is more simple than you might think.

You can manage your business' reputation by:

• Giving back to the community
• Offering an employee referral program
• Addressing client questions and concerns
• Asking for referrals from your happiest clients
• Addressing all reviews (social media, Google, etc.)
• Moderating all social media interactions (both the good and bad)

Your cleaning business' reputation matters. After all, it's your reputation that acquires new leads, clients AND team members.

Use your business' reputation to expand reach and create a positive name for your business that embodies your branding and values.

Grow Your Cleaning Business With the Best Software

By a far, the best way to grow your business is by taking advantage of the best cleaning service software.

Service Autopilot has been specifically designed to grow your cleaning business into a long-lasting success. When you sign up, you'll gain access to the most powerful tools for maximizing profits:

• Detailed reporting
• Instant bulk invoicing
• Automatic optimized routes
• Same-day automated payments
• Employee time and location tracking
• All client information stored in one easy place
• Win more clients with instant estimates and automated follow-ups

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Now You Know How to Grow Your Cleaning Business Starting Today

Finally, you know how to grow your cleaning business by focusing on the right areas.

Through these strategies, you now know:

• The areas where you need to improve
• How you can improve on those areas
• Simple strategies to help quickly grow the business

Even though growing your cleaning business isn’t easy, these strategies will make it easier. When you take advantage of these top strategies, you’ll be on the right track to growing in no time!

Related: Cleaning Marketing: The Complete Guide

Originally published March 22, 2019 7:00 AM, updated Nov 29, 2021 4:25 PM