In order to kick off every new year, it’s important you know how to set the right profit-building goals for cleaning businesses.
If you don’t know how to set goals for cleaning businesses yet, or aren’t sure what to do next, this article will help you to:
As a cleaning business entrepreneur, you want to:
Use this article to uncover the insider secrets to setting GREAT profit-building goals for cleaning businesses in 2023.
Growing revenue is the most important of the profit-building goals for cleaning businesses.
That means increasing your client list, selling more jobs, and upselling current clients.
Here’s how to achieve this goal:
Sales funnels are a great way to convert leads into clients.
Creating a sales funnel can be as simple as creating a digital ad on social media, Youtube, or Google Ads.
Using any of these marketing strategies, you can direct leads to a simple landing page or homepage on your website.
Your landing page, or homepage, increases conversions by highlighting your unique selling propositions.
If you’re not already the leading cleaning service provider in your area, then you’ll have to find new ways to grow your current market share.
To start, take a look at what the local competition is doing:
But be careful - you don’t want to copy them. Instead, use this knowledge to assess areas of your business that may need improvement.
Next, figure out how to increase your share of the market.
While each business is different, the most common ways to improve are improving marketing strategies and improving reviews.
Have you tapped out your current local market? Which neighboring areas could you expand your cleaning services into?
For example, you may set up a remote team in a different town that’ll be responsible for servicing only that area.
In turn, you won’t have daily commutes to neighboring areas, but you’ll still be able to expand your business into new markets.
The reputation of your cleaning business speaks louder than your marketing.
For this reason, online reviews should be taken seriously. After all, your prospects are researching your business before converting.
So if you want to be known as the best cleaning business in town, you’ll have to earn that reputation.
You can improve your business’ local reputation by having:
Monitor the quality of work your teams provide to clients. You can do this by developing a review system for your customers.
One of the best ways to gather this customer feedback is by sending automated surveys after a cleaning service is completed.
By the way, you can easily send automated surveys using Service Autopilot’s Automations.
Once you know how your teams are performing, reward their outstanding work.
For example, you could develop compensation plans revolving around quality scores.
As a result, your cleaners have more opportunities to earn, and your clients get a better experience—everyone wins!
If you do it right, marketing isn’t a one-and-done process.
You should ALWAYS be stepping up your marketing... testing... assessing... changing... testing again.
Test new things—offers, audiences, email subject lines, social media posts, images, headlines, etc.
If you can get a solid testing plan in place you’ll be able to track what’s really working and what’s not. Take what works and push your efforts into that.
To be successful, test these advertising channels:
If you’re not doing Facebook ads, you should be.
Like, right now.
Stop reading this article and go set up some ads.
Creating a leads funnel on Facebook could get those leads flowing directly into your business:
The majority of email marketing is free. It typically costs nothing to email your clients and lead lists, and it can be an easy touch point to stay top-of-mind.
Start by creating separate strategies for each audience. For clients, email them with timely upsell offers.
For leads, send them new client discounts, holiday promotions, and creative content to hook them.
Plus, your emails don’t have to be flashy. Typically, shorter emails are better anyways. Just make sure it’s actionable and easy to understand.
As always, track your emails to see what is working with your lists. You can easily do this using the #1 cleaning service software!
These are small things you “leave behind” after you finish a cleaning service.
They push you from good… to GREAT.
Design a few pieces with upsell offers that you can leave for existing clients.
Create new client discounts that you can use as door hangers, or leave behind for your clients to pass out to their friends.
Just like it sounds, leave behinds are the small things you “leave behind” after finishing a cleaning service.
To start, design a few pieces with upsell offers you can leave for existing clients.
Next, create new client discounts you can use as door hangers or magnetic business cards, or leave behinds for your clients to pass out to their friends.
Manage your clients and employees all in one system
This year will be amazing… if you follow the plan.
These simple but effective goals for cleaning businesses can take you from zero to 60 in no time.
Your business is year-round. That means you can test your sales and marketing strategies throughout the year.
If you sit idly by, your business will not grow.
Use these winning pro strategies for creating the best profit-building goals for cleaning businesses today!
Related: The 7 Most Common Cleaning Pricing Mistakes to Avoid
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