As a cleaning business owner, your #1 biggest asset is your staff. They’re the ones showing up to houses, interacting with clients, and doing the work that pays you. This is why it's so important to pay your cleaning employees the right amount – without breaking the bank. And while they’re your best asset, they’re […]
Get answers to questions like... How do I stay updated on the Coronavirus? Where do I find information? What information and options apply to my business?
7 Ways You Can Use Two-Way Texting in Your Cleaning Business
Two-way texting keeps you connected to your clients, while also making them feel heard and appreciated. This makes it a great way to grow your business.
How to Create a Cleaning Business Facebook Ad: Pt. 3
Are you trying grow your cleaning business on a budget? Try Facebook Ads! Discover how to create your very own Facebook Ad Campaign with these simple steps.
The Lightning FAST Facebook Ads Guide for Cleaners: Pt. 2
Find out how to quickly start using Facebook Ads for your cleaning business today. Download this graphic as a reference point for your next Facebook Ad.
There are several reasons why you've been struggling to grow your cleaning company. If you follow these strategies, you can be on the right track today!
How Facebook Ads Work for Your Cleaning Business: Pt. 1
Increase your sales, uspell more clients, save money AND make more of it when you utilize Facebook Ads! Find out how you can take advantage of it TODAY.
Videos are one of the best ways to grow your cleaning business. These YouTube channels are built for all kinds of cleaning business owners: You're ready to take the plunge and start your own cleaning business. You want to get faster at cleaning or tackling specific problems. You're an advanced entrepreneur, and you want to […]
Find out how you can be spending more time with your family AND growing your service industry business, TODAY. Plus, you'll save money, while you do it!
With a new tax code in play, who's going to help you file your taxes this year - a Tax Preparer or CPA? You’ll need to know who you can turn to for support.
Set your business apart from your competitors with these 5 ways to ensure a perfect customer experience. Excellent customer service is vital to your company’s success.
Why Your Cleaning Business Needs to be Insured & Bonded
Protecting your company, your employees, and yourself in the event of an accident, injury, or even a lawsuit should be a top consideration for your business this year.
Kick off the New Year by growing your business with these 12 must-run reports. Learn everything you did right, what failed, and where you need to go for 2019.
What is the hardest part of growing your business? Facing your problems ALONE. Couple the business challenges with personal dilemmas and you've got yourself a powder keg waiting to explode. SA5 took on those issues and MORE this year by revealing to attendees how to overcome your biggest challenges, cope with the things you cannot […]
Employee Retention: 3 Cleaning Company Compensation Plans that Actually Work
Did your best cleaners quit? When your employees leave, you lose time and money. Shuffling schedules while looking for more employees is a huge headache. But there is a way to retain your best cleaning employees… ...and motivate them to work harder. I want to share with you 3 cleaning company compensation tactics that will […]
I know what you’re thinking. You clicked this post because you’d never hire a “know-nothing.” Inexperienced employees drive you crazy. You don’t want them… … but I want to change your mind. You should think harder about hiring those "know-nothings." They just might surprise you: 1. They’re cheaper than experienced labor. Someone with 3-5 years […]
How to Improve Your Reputation Using Community Outreach
FACT: Having a great reputation leads to more sales. If people like you, they talk about you. And if they say good things about you, word of mouth spreads and you have a ton of appointments scheduled over time. But having a great reputation means more than just good Yelp, Facebook, and Google reviews and […]
How to Fix Your Email Hygiene (and Sell More Work)
"Why are my clients not getting my emails?!" Read this article, and we'll show you how to fix all of your email deliverability problems... and get great email list hygiene.
Part-Timers, Job-Owners: Can You Overcome The 5 Hurdles to Become a Large Business?
Mike Callahan, the owner of Callahan's Lawn Care (one of the biggest lawn care companies in NY-state), produced an awesome video explaining the 5 stages your business will grow through and the hurdles of each stage. These stages aren't unique to lawn care or cleaning, they're the stages every small business works through. Stage #1: Part-Time […]
Cleaning Business Owners: Here's how to Have the Best Year Yet
Welcome to 2019. Are you tired yet? It’s time for a change. It’s time to address all of those problems and headaches instead of covering them with a band-aid. Let’s take all that stress, fix the causes, and leave last year's problems in the dust. Make 2019 your richest, fullest year yet: Here's how to […]
Best Books for Service Business Owners in 2018 [Jonathan Pototschnik’s Recommendations]
Jonathan’s consumed well over $100,000 worth of books and training materials in his career as an entrepreneur. I thought he'd be the perfect person to ask for recommendations of the best books for service business owners to read in 2018. What Jonathan gave me wasn’t just a short list. He included... self-help. marketing. works of […]
23 Amazing insights, Tools, and Strategies from the 2017 Service Autopilot Conference | Best of SA4: NEXT
If you’ve ever said… “It’s too hard to find good employees these days!” ...then count yourself lucky. Hiring, which is the #1 problem for every owner in the Service Industry, may actually be a good thing for your business. Let me say that again: It's good that you can't find employees. Jonathan Potoschnik’s opening Keynote […]
Keep Your Best Cleaners: Retention Boosters for Your Cleaning Company
Want to boost your cleaning company’s employee retention? Imagine a slow trickle of water. It’s going down the sandy beach toward the ocean. How hard is it to redirect that water? It only takes you a few minutes to dig a moat and redirect it or force it to pool. Now imagine a stream, flowing […]
Whether you’re starting a new cleaning business, or trying to re-brand your company, your name is a powerful tool to sell more work. This is why it's important you know how to name your cleaning business properly. Most business owners slap a cute name on top of their company, and call it a day. However, […]
Everyone in the cleaning business is dying to find better employees. They advertise like crazy, but can't seem to find reliable staff. Why? Because these owners make the BIGGEST, most common hiring mistakes. Avoid these seven hiring mistakes in your cleaning company: 1. They Hire Because They are Desperate You should never hire a person just because […]
Need an Employee Handbook? A Simple Guide for Cleaning Businesses
When was the last time you read an Employee Handbook? “Pursuant to the previous clause (heretofore referred to as ‘the clause).” Zzzzzzzzzzz... Every company needs an employee handbook: They set expectations for employees. They provide clarification about your policies. Ultimately, they can shield your company from lawsuits. But that doesn’t mean they have to put […]
3 Sales "Triggers" that Automatically Sell Your Cleaning Services
What if you had a "magic gun" that could grow your cleaning business for you? Simply point your fingers at a client and - pow! - you make some money. Sadly, no such shortcut exists. To grow a truly rich cleaning business, you will have to use all of your determination and brains to keep […]
7 Tactics that will Amp Up Your "Face-to-Face" Cleaning Sales
“Hey! Excuse me!” It's your client's neighbor. Her name is Suzy and she just fired her cleaning company. She is looking for a new one, and you happened to be right next door. "Can you give me a quick quote?" Selling in-person is a new challenge for you - and, frankly, it's a little nerve-wracking. Nobody […]
Have you subscribed to our Lawn Care Millionaire or Service Autopilot YouTube channels yet? Our channels feature helpful advice and tips on pricing, staffing, equipment, marketing, and productivity—all with the ultimate goal of helping you launch, grow, and maintain your business. Here are a few of our top recent videos:
7 Principles to Perfect Your New Cleaning Business
When you own a cleaning business, panic is always around the corner. Is this the right decision? Do I know what I'm doing? Would somebody with more experience know the right direction? Luckily for you, Dallas Maids has six principles for newcomers to learn how to start a cleaning business.
3 Sales Triggers that Will Generate More Clients for Your Business
You use every marketing trick in the book. But it's not enough... The "new client hose" is barely dripping. How do you crack it open? If you want to flood your business in new clients, you don't need elbow grease... ...what you need is a little bit of Psychology. These 3 sales triggers are guaranteed […]
17 Revealing Questions You Should Ask Your Clients Every Year
Lawn Care. Landscaping. Window washing or residential cleaning. Whatever industry you live in, you need to make your clients happy. But how do you know when they’re happy? Here is a list of 17 questions that will enhance your client relationships - and help you prevent upcoming problems.
Hiring your first office assistant is a nail-biting experience. You are about to pay someone who will never produce billable work. You will never charge for their time. Yet, if you want to scale your lawn care or landscaping business, you MUST hire the right employees. It feels risky, and many business owners put it […]
[Free Download] Find Out Your Cleaning Clients' Average Lifetime Value in Under 5 Minutes
Sometimes, running a cleaning business feels like throwing darts at a board. Except the board is spinning. And all the darts are bent. Oh, also, you are blindfolded. These questions probably pop into your head: “Am I pricing my services right?” “How much time is this client worth?” “How do I know how much my […]
How to get the most value from your next Trade Show or Conference
Going to an industry conference is like trying to fly through a hurricane in a cheap, one-prop Cessna airplane. You walk in, and WHAM you're hit with: Loud, high-energy venues Tons of people to connect with speakers slinging so much knowledge you need a lifejacket just to stay afloat and breathe Think about the conferences […]
You put time at a premium. So do your clients. Write emails worth reading and keep 'em short and sweet. Nothing communicates how much you care about a client like the amount of time that goes into your correspondence with them. In the internet millennium, email is the contact method of preference for most people, but the […]
Profit First: The #1 Problem this Book will Fix in Your Service Business
Quick: what is the fastest way to increase profits in your business? If you immediately thought "Sell more work," or "Get more clients," then I'm about to tell you exactly why you should read Profit First. Do you have any of these problems: Unplanned Accounting: "We figure out our financials as we go. It's how we've always […]
Attract More Clients: Gorgeous Before/After Pictures in Under 5 Minutes
You do awesome work. Your work impresses not only your clients - but also their friends, their family, even their neighbors are envious. YET, there is one group of people who DON’T KNOW how good you are… Your LEADS. Before & After photos are the easiest way to impress your potential customers. That is, IF […]
6 Toxic Beliefs are Killing Your Cleaning Business
As the owner of your cleaning company, your employees look up to you. They pay attention to how you act and what you say. Your thoughts lead to actions, and your actions are the foundation for your company's culture. Because you are so important to your employees, they often know what you believe in. Your beliefs sway your […]
Why You Need to Appreciate Your Employees on the Holidays
Everything is wrapped in red and green. It's freezing cold outside. They won't stop playing that "so happy it sounds fake" Christmas music. You know what time of year it is. Only THIS year, you've decided you want to do something to show your Employees how much you appreciate them. But what? And how?
On an average day at an upscale food market, there was a table covered with more than 24 varieties of jam. Encouraged by free taste tests and "$1 off" coupons, shoppers swarmed the table. The profits were good, not great. No surprises there. On another average day, another table was set up - this time, […]
4 Reasons Free Service Software Will Cost You Money
It feels like prices are always going up. Housing is getting more expensive, your employees are asking for more money, and that new mower you just bought almost costs double what you paid for the last one. You know you need to start managing your budget better. So, you browse the internet, and you type in […]
How to Build a $1,000,000 Revenue Business in 5 years
Most service businesses make around $50,000 a year. A lot of them fail to grow beyond this number, and eventually these owners say, "This business isn't worth it." They're right. If you're going to work 80 hours a week, and your business isn't going to generate more than $50,000, then what's the point? So, how do you grow […]
Bill Gates walks down the street and a $50 bill falls out of his pocket. In the second that it takes him to pick up that $50, he will earn more than $100 from interest. Unless you are Mr. Gates himself, it's hard to imagine that picking up a $50 bill would be a waste of […]
You're on a beach, with crystal clear waves lapping at your feet. Above you, a palm tree provides the perfect amount of shade, and the old volcanoes rise steeply behind you. You can hear the songs of birds and chattering of monkeys in the jungle, but you can also hear the tinkling of glass and […]
How to "Out-Market" Other Maid Services and Cleaning Companies
There were these two food trucks in my home town, we'll call them Taqueria and Cilantro's. Now, Taqueria and Cilantro's were in competition with each other - they were only a few blocks apart, they both served tacos, and they both inhabited the same niche. Taqueria sold the better tacos - they were a little […]
6 Safe Ways to Raise Your Cleaning Prices (without Scaring Away Clients)
Here's a story that NEVER happened: Jim started Jim's Housecleaning 12 years ago, and he hasn't raised his prices once. Not once! His crews are a little underpaid, and he knows some of his best guys are going to leave unless they get more money for their work, so he's decided to raise prices. It's about […]
The Service Industry is hugely competitive. Whether you're jump-starting your cleaning business, or looking to mow more lawns, it's never going to be easy to break into your market. You're going up against giants here. So, as the new guy or gal in town, what are your chances?
I get asked a lot of questions about how to run a service business. One of the most common questions I get is, "How do you get your Clients to pay you with a credit card?" It actually doesn't take as much work as you might think. I've had to go through this process with my […]
Is Drive Time Killing Your Profits? (Drive Time Tracking on Your Apple or Android Device)
"We had to mow 20+ lawns that day - that might not seem like so much to the bigger businesses, but for us, this was huge. This was our big day. And those weren't small properties, those were some big, residential lawns. So we worked our asses off, all day. We drove all over town, and I think […]
When you hear the word WIN, what pops into your head? *Having a better team* - *Scoring more points * - *That glorious moment of victory* Now think of WIN in the context to the Field Service Industry - how do YOU win in the field industry?
On Wednesday, we talked about how you should build your knowledge to gain an edge over your competition - and in that post, we promised a list of must-read Business books. The CEO and Co-founder of Service Autopilot, Jonathan Pototschnik, recommends these books (and a few podcasts!) for people who care about growing their business. Each […]
4 Reasons Why Copying Your Competitors Is Killing Your Business
Dear Cleaning Business Owner, There is a devil on your shoulder. He's saying, "Go on. Do it. Nobody is going to notice if you copy them." It's tempting to go this route, but we've got some big warnings for you: Copying your Competitors will Kill your Business. Whether you're starting your own business, or you’ve […]
